How To Use Chrome’s Mobile Emulator To Get Your Site Mobile Friendly [VIDEO]

Google is obviously taking mobile more seriously. With plans to turn up the dial on mobile as a ranking signal, site owners are scrambling to prepare for the update.

The purpose of this post is to demonstrate, in simple terms, how marketers and developers can use the Mobile Emulation Tool in Chrome Developer Tools to preview their site on any mobile device. (I really try to avoid geek speak as much as possible in these demos.)

A Few Highlights

Provides Impressive Selection of Devices

You can see from the screenshot below (which still isn’t exhaustive) just how many mobile devices, tablets, and notebooks you have to choose from.

User Agent Updates with Device

As you can see in the screenshot below, the user agent actually updates to match the device you’ve selected.

I demonstrate in the video how you can confirm this using Google Analytics’ Real Time reports.

Hover Events Replaced with Touch Events

When you turn on the Mobile Emulator Tool, Chrome emulates touch events. So instead of a cursor that turns into the iconic hand to indicate a hover event, your cursor is a dot that you can click and drag to replicate touch-and-drag motions on a mobile device.

And if you hold down the Shift key it will turn into a four-headed arrow and will replicate zoom events (via pinch motions) as you click and drag.

Enables Interaction with Media Queries

Media queries (set in a site’s CSS) determine how your adjusts to different viewports (total geek speak for the viewable area of a device)  — provided, of course, your site is responsive and actually updates to different viewports.

You can easily view how your site is programmed to look in different devices.

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And if you right-click on any of these colored segments (I explain the difference in the colors in the video), you can view the code in the Sources tab and even update it.

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Pro Tip: Any time you see the curly brackets below a CSS or JavaScript file you’re previewing in the Sources tab, you should click on it. It will make minified CSS and JavaScript much easier to read, as you can see in the image below.

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Full Chrome Developer Tools Editing Ability

Just as with Chrome Developer Tools for desktop, you can modify anything on the page and view the changes in real time (e.g., CSS, JavaScript, HTML, etc).

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Video

Check out these features and more in the video below.

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8 PPC Bidding Hacks: Webinar

A major factor that determines the success or failure of your paid search campaigns is your bidding strategy. Speakers from Acquisio and Hanapin Marketing will help you learn 8 PPC Bidding Hacks to help you reach the right customers and maximize every campaign dollar you have.

Watch this webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account to hear the experts discuss:

• The economics of the bidding auction
• Winning at average position
• Layering your audiences to supercharge your PPC account

James Stewart, Sales Engineer from Acquisio, covers half the PPC bidding hacks, while Jacob Fairclough, Senior Account Manager at Hanapin covers the rest. Here’s a quick preview of some of the tips the Acquisio expert shares.

1. Think Economy 101

James covers supply and demand as it related to the PPC auction. The PPC auction is a lot like the stock market and James shows how this can be leveraged to your advantage.

2. Intra-day behavior

Looking at the hours of the day, James shows that not all hours are equal by looking at volume, bids and position over the course of the day.

3. "Winning" is sometimes losing

The top position is not always best. See why the distinction between happy readers and clickers is important while analyzing the results of your PPC campaigns.

And more!

By listening in to this webinar you can learn not only what strategies to use yourself, but what technologies and solutions to use to take your bidding strategy to the next level.

To view the original article Click Here