The 7 Deadly Sins of Content Marketing

Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.

Content creation strategies should be based on a thorough SEO analysis, including advanced keyword research. Without SEO, content marketing efforts can’t reach their full potential with regard to online visibility. Even content that is well-written, attractively presented and expensive to create will underperform without careful preparatory research.

Following are seven common mistakes businesses make by not integrating SEO (and other digital marketing disciplines) into their content strategy.

1. Not doing proper keyword research

Some content marketers imagine keyword research is only about keywords and search volumes. But it’s much more. Keyword research is a tool for planning your content strategically, not just from an SEO perspective, but also for branding, communication and public relations, with the overarching focus of achieving business goals.

It’s astonishing how many content creators don’t undertake keyword research at all, instead going by gut feelings and instinct. They don’t map out a topic to uncover all the relevant keywords. They use guesswork and random brainstorming to find some relevant phrases and trust that that is good enough. But if your content strategy is not based on real data from thorough research, it’s not going to perform to its potential.

Smart keyword research lets you predict what your audience needs — before they tell you, or even before they know it themselves! Guided by a properly prioritized set of keywords, your content team can be creative while anchoring their ideas to data.

Your role, as a content marketer, is to play matchmaker between content and the people searching for it. Look at their intent, needs and wants. Apply that intelligence to create content which converts visitors into buyers.

2. Not testing out content ideas

Tools like BuzzSumo help you predict if your content ideas will work by studying how they worked for others. Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That information helps you plan future content.

3. Not utilizing AdWords data to study conversion rates and performance

With paid search and Google AdWords, you can see how keywords in your search campaigns are converting. Planning your content around the best-converting keywords can make your website more profitable.

4. Relying solely on Google data to guide content topics

Google’s tools are good, but they’re not the be-all and end-all of keyword research for SEO and content marketing.

For example, Google Analytics only reviews data you already have. You can tell which search terms brought you more visitors or which content is more popular. But this tells you nothing about your actual unrealized potential. While Google Analytics should be part of your keyword research, it is not enough by itself.

Similarly, I find that Google’s own keyword research tool, Google Keyword Planner, doesn’t provide reliable search volume data. While the tool is good for spotting seasonal or directional trends, as well as comparing the relative popularity of multiple search terms, the exact search volume numbers themselves should not be taken as gospel.

I also find Google Keyword Planner conceals many long-tail keywords, unless you know how to dig deep for them. This means you’ll miss out on important data. Keyword phrases with three or more words are more specific and can help you discern user intent, letting you can create content that answers their questions and meets their expectations better.

Again, Google tools should absolutely be used in your keyword research for SEO and content marketing, but you’ll need to use other data sources as well.

5. Not measuring performance or taking action on the data

Having worked with omnichannel marketing clients and large companies that have a combination of e-commerce and local retail stores in different cities, I often find they don’t measure performance of the content they have invested in.

Sometimes they simply don’t know how to do it or don’t have the tools, systems or knowledge to do it right. But in many instances, it’s only because they lack motivation.

Let me ask you this: If content producers are given the opportunity to produce ineffective content over a period of several years, without anyone paying attention to the problem, whose responsibility is it?

6. Thinking content marketing is the new SEO

Content marketing isn’t SEO. Yes, high-quality content is important in order to rank well. But search engines demand more than that. Search Engine Land’s very own Periodic Table Of SEO Success Factors offers an excellent overview of how Google works and how SEO isn’t limited to content alone.

Blasting out one blog post after another won’t help you reach your highest SEO potential. In fact, creating a few outstanding, memorable articles that are well-researched and written by experts, ones that others would have a hard time improving upon, can set you apart from everyone else — especially if they’ve been properly optimized for search engines.

7. Failing to apply new knowledge

The most disappointing reason that businesses fail with content marketing is that many business leaders, content producers, agencies and strategists actually know most of what I’ve just said — but they don’t act on their knowledge.

They are passive and keep postponing any corrective action. They know it’s important, but they don’t want results badly enough to make the changes happen. It’s easier to pretend nothing’s wrong and carry on. Sometimes, it takes a serious failure to jolt them out of their comfort zone.

Final thoughts

I hope you liked this compilation of reasons why content marketing fails and found it interesting and helpful. If you found any of the reasons or examples relevant to your own situation, then it’s time to bite the bullet and make changes. Bookmark this page as a reminder. Share it with your team.

Make sure this is the day you change the way you think about content marketing and SEO. Sure, it often hurts to know the truth. But this is also your wake-up call to step out of the shadows and into the light.

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What Is the Difference Between Content and Content Marketing?

What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.

Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives.

Content is everywhere. There’s product content, sales content, customer-service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.

With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform.

Think American Express’ OPEN forum:

Or Red Bull’s RedBulletin:

Or my latest favorite content marketing destination, Casper’s VanWinkle’s:

These are three great examples of content marketing destinations (content marketing hubs) that are owned by brands, look and act like publisher sites, and in different ways, drive business value for the brands that own them.

The problem with content

I talk to people every day on the subject of content marketing. And I find the concept of having a content marketing destination, owned by the brand, to serve as the property for its content efforts, is too often lost.

Most marketing teams are focused on creating content that supports the brand or its products. We create this content mainly because someone asked us to. Not because it meets a customer need.

The problem with content is the same as the problem with campaigns. The average half-life of content on Twitter is less than three hours. On Facebook, five hours will give you 75% of all the views you will get. An average article reaches just about everyone it’s going to reach in 37 days.

Thanks to social media, our attention spans are now around 8 seconds. That’s 4 seconds less than a goldfish.

Like content, campaigns run for a short period and then they die. And if you’re like most organizations, 60 to 70% of the content your company creates goes unused.

The problem with most content is that it is created for the boss. It isn’t created for the audience you are trying to reach, engage, and convert. So stop creating content that sells. Stop creating content no one will ever see. Stop creating campaigns that have a short shelf life.

Stop creating content. Create a content brand.

Promise of a content brand

As Seth Godin once said, content marketing “is all the marketing that’s left.”

Many people easily confuse content with content marketing. Content marketing is a strategic solution to a strategic problem. To reach, engage, and convert new customers for your business, you have to create content people actually want.

And you need to attract them to a content marketing destination. According to author and speaker Andrew Davis, “developing a content brand takes an audience-first approach to business storytelling that builds a loyal audience.”

Joe Pulizzi wrote Content Inc., a whole book to help brands and entrepreneurs attract an audience BEFORE developing products and services.

Joe’s work has been an inspiration to me for years. I used the steps Joe recommends in his latest book to drive the approach I’m using on my own content marketing destination, Marketing Insider Group. I’ve been blogging as a marketing insider for over five years, posting one to two times per week, to build an audience of engaged readers.

But only last year did I take the step of branching out to offer services to brands looking to figure out how to build an effective content marketing strategy.

The difference is the destination

OK, so now you’ve got the message. You’re committed to moving beyond just creating better content to acting like a publisher. But how do you go about building an effective content marketing destination? Follow these eight steps:

1. Determine your content marketing mission statement. It should support your brand mission and put your customers at the center. Define who your target audience is, what topic or topics you support, and what value you provide for your audience.

2. Pick a URL. Consider whether your content marketing destination should be your company’s brand domain (www.yourcompany.com) or on an unbranded site.

3. Determine how branded your site will be. This is a similar but different question than No. 2. An on-domain content site should contain at least some elements of your corporate brand.

On an off-domain content site, your creative direction should support whatever topic you want to become an authority in.

4. Think about the components of an effective content marketing destination.Your site should include all the components typically included on any publisher site such as:

• Categories across the top to show what topics you cover
• Articles published frequently with visible authors and publication dates
• Heavy use of images to support the topic and break up the text
• A strong focus on growing your owned audience by including calls to subscribe in your updates
• Highlights of top-performing content so readers can easily discover your best content
• A call to action, an offer, or a contact-us page for those who want to reach you directly
• Social-sharing options so your readers can easily help promote your best content
• 

5. Build the site to focus on subscriptions. I know I am repeating this step. But this is so important it is worth repeating. Subscribers are a measure of reach, engagement, and conversion. They represent the audience of readers who invite you into their overflowing email inbox. Optimize for them. Build your list. Then build trust by consistently producing great content.
   

6. Publish consistently. If you cover one topic, publish at least once a week. If you cover two topics, publish at least twice a week. If possible, publish every day on the categories of content that will attract the right audience.
   

7. Define your measurement plan. You do not need to pick 65 metrics to track. Just look at traffic (visitors and page views), engagement (social shares, comments, time on site) and conversion (subscribers, contact-form submissions).

8. Create a plan to support visual content. Getting all of the above done is hard enough. But once you do, you will find that visual content is a challenge. You don’t need to break the bank to incorporate visuals. You can cover and embed other people’s visual content. You can create SlideShare decks for little or no budget.
   

By following these steps, you can build a content marketing destination to reach, engage, and convert new customers for your business.

Join Michael Brenner as he shares more tips for successful content marketing during his presentation at Content Marketing World 2016. Register today and use code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

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Keeping it Real with Content Marketing: Why Integrity, Storytelling & Creativity Reign Supreme

Marketing is often seen as a game. A game in which the marketers are the strategists and the customers are the pawns. Unfortunately, that is a game in which nobody wins. Marketers may feel a quick rush due to their success but customers that feel duped or mislead will surely, and quickly spread news of foul marketing practices.

There is no shortcut to providing value to customers through your marketing. In fact, now more than ever self-directed buyers are relying on the content they read online to lead their purchasing decisions and if something “feels fishy” they’ll quickly move on to a more reputable source.
Because of the amount of content being created today, that also means that not only integrity, but creativity and storytelling are an incredibly important part of creating content that connects your customers to your brand.

At the end of the day, customers want to trust you and feel that the service or solution that you’re offering will help them stand out. Below are some examples of how you can keep it real with your content marketing to create a better user experience.

Help Your Customers See Themselves in the Content

The content that you create shouldn’t just be about your brand and what you offer. Instead, your customers should be able to see themselves in the story that you are telling through content. How can this be accomplished?

Two of the best ways are through customer stories and case studies.

Customer stories can be incredibly impactful if done well. This type of content works two-fold. First, your current customers often get excited at the prospect of sharing their personal story and therefore creating an even deeper bond with your brand. Second, studies have shown that 92% of people trust recommendations from individuals over brands which means that your prospective customers are likely to connect with these stories.

Tesla for example, has an entire section of their website dedicated to Customer Stories. These stories are written by their customers and include photos as well as insights into their own journey with their Tesla car.

Their YouTube channel also contains videos of their customer’s sometimes moving and sometimes humorous stories.

Case Studies can also be a great way to create content that incorporates storytelling and builds trust. A good case study will not focus only on tactics,, but more so how your brand helped a company or individual solve a problem.

The problems and needs of your current customers will be the most telling sign of what your prospective customers are looking for. So, to help attract new customers you need to showcase how you’ve been able to help other companies/individuals solve similar problems.
Take for instance this case study from our team that focuses on a strategy that helped a B2C company increase conversion rates by 129%.

Other forms of content beyond customer stories and case studies can also help support the goal of helping your customers see themselves in your content. Website copy, blog posts, content assets, social messaging and advertisements should all be focused on customer need first, and what you’re trying to sell after.

Write Like a Human Speaking to Humans

There is no denying that good SEO is still a very important part of creating great content. However, stuffing your content with keywords you want to rank for may get people to your site initially, it won’t keep them there or create a good experience.

Instead, time is better spent conducting research to see what questions customers are asking and how they are being phrased. That information can then be used to inform how you go about incorporating key search phrases in a way that is natural and pleasant to read.

B2B marketers have traditionally struggled to humanize their content. Much of the B2B content in existence today focuses purely on the business case for why the VP, CEO, etc. needs the product or solution that they are selling. Many have been able to understand and communicate the business problem and business need, but not the need of the individual actually consuming the content.
This is a big opportunity for B2B (and yes, even B2C) marketers to think a little bit deeper about the actual people behind the personas and begin developing content that will inspire and move them as a person, not a job title.

Open Up & Share

It doesn’t matter if you’re asking people to spend $50 or $50,000, you are asking them to trust that investing their money with your brand will be of a benefit to them. There are often three stories that people tell about their company.

1. The one that they tell to prospective customers online, in-person or on the phone.
2. The one that they tell at cocktail parties with their friends.
3. The real story.

In an effort to build credibility, many companies will tell the very dry and highly edited version of how they came to be, what they offer and what they can do to help customers like the ones they’re trying to reach. Unfortunately, when all of the bad or less than ideal is edited out of the story, it can make it harder for prospects to connect with the teams that work there.

Not every company started with millions of dollars of funding and many had to hustle and work their asses off to get where they are today. Your ability to tell that story in a way that inspires confidence (ie: here is what you learned from those experiences), can actually build more credibility with prospects and connect them tighter to your brand.

Help Customers Visualize the Message

An essential part of learning starting as a young child all the way through college is with the help of visual aids. When you’re younger, the images are a much larger focal point than the words because they are a way to help you discover what those words mean. As you get older, visual queues are still used to help explain more complex ideas and processes.

I’m sorry to be the one to tell you but those visual aids don’t stop being useful when you graduate. In fact, with the monstrous amount of content that is being created today, compelling visuals need to be a staple of your content marketing efforts to stand out in the crowd.

Visual elements should be included in everything from your blog posts, to larger content assets and social messages.

When is scrolling through their Twitter feed trying to uncover some tidbits to read on-the-go, what do you think will stand out to them? Will it be the precisely 140 character tweet or the message that has the great picture attached? I urge you to go through your own Twitter feed (as I just did) and make note of what stands out to you most.

This sort of experiment just goes to show that while what you say is incredibly important, what you show people will often be what catches their eye and draws them in.

Be Real, Be Entertaining, Be Useful & Be Creative

There are ways to create compelling content that doesn’t play a game with your customers or deceive them in any way. If you can follow the principles above, you are on the path to creating a better experience and stronger bond between your brand and your customers.
Since we are all consumers in some way or another, what are some examples of brands following these principles that have stood out to you?

Header image via Shutterstock

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8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? 

When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done. 

I've outlined a list of eight common mistakes that professional content writers sometimes make below. The idea is that once you learn about these mistakes, you’ll be less likely to commit them yourself. Let's walk through them ...

8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

Mistake #1: Thinking that you can’t break through writer’s block.

Some people tend to think that writer’s block is an unbreakable force -- nothing can be written until the block is broken.

The truth is, you can break writer’s block. Some people stand on their head, but there are other helpful tools you can use, too. 

Next time you experience writer’s block, try shifting your mindset. Don’t think, “Oh no! I can’t write.” Instead, think, “Okay, I’ve got this. I’m going to make it.”

Want more advice on how to beat writer's block and actually enjoy writing again? Check out this post.

Mistake #2: Not editing your work.

You need time to edit your writing when it’s cold. In other words, let some time pass before you go back and work on that article again. You’ll view it with a new sense of curiosity, perspective, and insight.

Not everyone loves editing. I get that. Look at it this way, though: Editing turns something great into something even greater. That’s something to look forward to. For advice on how to approach a piece of content, check out these strategic editing tipsfrom HubSpot's Ginny Soskey.

Mistake #3: Not proofreading your work.

After you edit, you need to proofread, too. Editing is making those big changes to the content itself. Proofreading is making the tiny changes to the grammar and spelling.

I’ve made a habit of never releasing a word of content until it’s been edited or proofread at least four times. Proofread, and proofread again. You’ll be glad you did.

Before you publish your next piece of content, check out this helpful proofreading checklist.

Mistake #4: Not doing any research.

You may be the world’s most brilliant writer and master of your subject, but you should do a little bit of research on your subject matter. People aren’t as impressed by your opinion as they are by a breadth of studies, data, evidence, and other information thatcorroborate your opinion.

Get ready for hard work, though. Here’s how one researcher described the researchprocess:

Research is not only a science but also an art and it is not easy. It requires honest and hard work with patience and perseverance. Not everyone is a born writer and authors can fall ill with headaches and backaches during the process of writing the research results."

Research can be fun. When you realize that you’re providing your readers with insight and advanced knowledge, a simple writing project can take on a new level of excitement. Need help uncovering credible statistics to support your content, check out these nine reputable resources.

Mistake #5: Not defining your pronouns.

Huh? What does “not defining your pronouns” mean? Allow me to explain ...

The following words are pronouns:

• It
• This
• These
• Those
• That

There are a lot of pronouns in the English language. Pronouns are helpful, useful, important parts of speech.

What is the problem? Not defining them:

• Those are bad. What are bad?
• That’s no good. What’s no good?
• It’s a problem. What’s a problem?
• Destroy these. Destroy what?

You should define all pronouns either within the context of your writing or within the sentence. Undefined pronouns lead to unclear writing.

Mistake #6: Writing too fast or too slow.

There’s no correct writing speed. Each writer should write at the pace that suits them and allows their creativity to flow. However, be aware that your speed of writing influences your quality of writing.

• If you write too fast, you could make sloppy mistakes.
• If you write too slowly, you could make clumsy mistakes.

When reading, the mind goes over information faster than while writing. Keep this in mind when you write. Your mind easily processes long sentences or big words when you’re writing them. But to the reader -- whose eyes are skimming across your content at 300 words per minute -- your writing is dull, ponderous, slow, and agonizing.

If you write fast, your brain is moving at a closer equivalent to the normal reading speed. Of course, you should still pay attention to your words, sentences, and structure. But at the same time, you’ll be able to get down those thoughts in a more fluid and natural way.

Here’s how the The Huffington Post reported on one writing speed researcher:

Typing can be too fluent or too fast, and can actually impair the writing process,” Srdan Medimorec, a PhD candidate in the Faculty of Arts at Waterloo said in a statement. “It seems that what we write is a product of the interactions between our thoughts and the tools we use to express them.”

A 2016 study from the University of Waterloo discovered, “the quality of your writing will likely get better if you simply type slower.”

Does this mean that you should try to move your fingers slowly, type with one hand, or just trudge along at a lazy pace? Not necessarily.

Each person has their own right pace. And different types of content demand a slower or faster pace. You move at the pace that’s best for you.

In some situations, the ideas and words are coming at an incredibly fast rate. You have to type as fast as you can. In other cases, you might be doing careful research, searching for the precise word, or writing about a sensitive subject. Slowing down is a good idea.

Mistake #7: Not understanding who your readers are.

If you want to become a better writer, become a better student of your reader. It’s actually pretty simple.

Great writing is connecting with readers in a meaningful way. You won’t be able to perform that task unless you get in their heads. I challenge all writers, before putting a single word on a page, to do as much research and gain as much understanding of their potential readers as possible.

The process is as simple as going through the exercise of creating a persona, and reminding yourself of that person every time you write. (Check out this free tool to get started.)

Mistake #8: Not outlining an article before you write it.

Outlining might bring back memories of high school English class. Don’t worry. That’s not what I’m talking about here. 

The process of outlining is simply creating a structure for your article.

I do a lot of writing, and one of the things that helps me write with clarity and speed is outlining. First, I jot down a quick introduction and conclusion. This helps me to lead up to my subject matter, and then sum it up. Doing so also makes me fill the empty space between with something relevant and meaningful.

Generally, my outline simply looks like a few bullet points. My goal is to write down the main things I want to talk about. Usually, they aren’t even complete sentences. (No big deal. I’m not writing my article at this point. I’m just outlining it.)

The whole process takes me ten minutes or so, but it saves me hours of time. Plus, it gives my article more clarity.

Ready to Write?

Writing better is about blowing apart old habits and horrible mistakes. Even though I’ve been writing almost every day for ten years, I still make mistakes. Hopefully, my mistakes are becoming fewer and fewer, but I still catch myself making them sometimes.

At the same time, however, I feel like I’m improving. And that’s what becoming a better writer is all about.

What about you? What mistakes are you eliminating in order to improve your writing?

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6 Essential Ingredients to Content Creation

No matter the industry or size of the business, all content teams work with one primary goal in mind: creating quality content that inspires their followers to engage with it and share it with others. This could be anything from a relevant article to an ultimate guide on the world’s best grilled cheeses. The overall goal for any piece of content is ideally that it's easily found in search engines and promotes actions such as sharing, retweeting, and so on. But how is there a guarantee that a piece of content will do well in a day and age where anything and everything is available at our fingertips?

What makes content stand out from the clutter on the web today? One of my favorite Huffington Post articles, 6 Essential Ingredients to Compelling Online Content, illustrates their six steps to creating compelling, shareable content. I’m going detail each of these ingredients, and how they apply to how we create content here at Likeable.

1. Know your audience and create buyer personas.

Something at Likeable we have taken an interest in is exploring the needs and desires of our customers and understanding them on a deeper level in order to produce better content. Many businesses utilize a system of ‘personas’ under which to categorize their customers in order to better meet their needs. These personas help identify the needs of each customer which the content team can then address. When creating content for each customer tag, everything down to the font choice on a content image matters when trying to best match the ‘feel’ of that business. Understanding customers on a deeper level and delivering premium content by employing archetypes, or ‘personas’, is what allows us to create content that we feel our customers will connect with.

2. Make sure your content is useful and interesting

In a world where trends come and go overnight and anyone can look up anything at any time, the trick is finding content that will hopefully be new and insightful for the intended audience. The Huffington piece uses an acronym called WIIFM, or, ‘What’s In It For Me?’. Again, content should be useful and new for customers, or should at least offer a different perspective on the topic. If there’s anything we want our customers to take away from posting our content, it’s the sense that what they’re posting will establish their thought leadership, and build a sense of engagement and trust between them and their own customers. Guides, tips, lists, quizzes, and so on, can all be great resources because they benefit the customer and their audience with potentially new information and encourage them to seek out more content from us.

3. Make sure your content is visually appealing

While the Huffington article talks about the visual aesthetic of the paragraphs themselves (subheads, length, etc.), graphic content is equally as important. We offer tags to which our customers can subscribe, such as ‘Coffee’ or ‘Top Picks’, and what often draws them to a certain piece of content is an image that has been custom designed by the creative team. We employ vector graphics, high-quality photographs, and appealing text overlays to give the customer a sense of what this piece of content is about before they click the link. Without using these visuals as part of our content strategy, the posts instantly become much drier and customers may feel less inclined to share our content.

4. Include a call-to-action (CTA)

A ‘call-to-action’ is defined as: an instruction to the audience to provoke an immediate response by using imperative verbs such as ‘call now’ or ‘find out more’. We have two ways that we like to approach using CTA's. One way is to employ a traditional CTA that beckons the audience to click and learn more, such as the examples above. Another way we like to entice our customers to explore our content are clever quips, questions, or conversation starters. An inspiring piece of content that asks ‘What is the magic in your life?’ or a top 10 list on how to build better relationships with the caption ‘Improve your people skills’ are different ways to engage your followers with CTA's. Change up the pace by using playful, encouraging CTA's that will stand out from the crowd of call's to action devoid of personality. 

5. Make sure your content is sharable and search-friendly

One of our core values at Likeable is ‘We are driven to create a #likeable world’. Emphasis on the hashtag. Something that our custom content creation promotes is the use of hashtags when scheduling a post. When a customer goes to make a post, they are given the option to alter the provided copy as well as add their own. Additionally, they can add hashtags which can promote a greater amount of traffic on a given piece of content. Our platform also offers the option to connect your Hub account with an assortment of popular social media sites. Enabling our customers to post to as many relevant platforms is what generates the greatest amount of exposure possible.

6. Analyze your effectiveness

One of the more helpful features of the Likeable Hub is the ability for customers to measure how well their posts are doing in the analytics section of the site, as well as in our weekly update emails that are sent out. Not only is this helpful for customers to keep track of how well their posts are doing, but it also helps us internally to know which pieces of content are doing well, and which ones need to be retired. By analyzing which posts do well, we can create more of the same great content and constantly improve what we’re providing for our audience. Analytics allow us to keep up with all the most relevant content trends and enable us to continue to provide the best possible content we can offer.

Maximizing the traction your content gets can seem daunting at times, but these six ingredients for success are a great and helpful place to start! They’ve definitely made a big difference for us.

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