12 Tips to Help You Get Seen More on Facebook

Do you feel like a ghost when it comes to your Facebook presence?

If you only expect to reach your Facebook page fans through organic posts, then chances are, you're feeling that way.

According to the Locowise Facebook Analyser, the average organic reach of Facebook page posts is currently 10.59%.

If you're someone like me who has 6,000 fans and likes to share articles related to the marketing industry -- you might get lucky and have a post that organically reaches 13.3% of your audience.

But more than likely -- you're probably looking at something like this.

There's nothing sadder than knowing my post was only seen by 28 people when I have 6,000 fans.

So the question is, how do you get in front of your own fans?

You can't stop posting great organic posts to your Facebook page. And you can't only rely on your organic Facebook page posts.

Facebook offers a ton of other features -- and it's about time we all start using them.

In this post, I'm going to give you tips you can start implementing today to help you get seen more on Facebook.

12 Tips to Help You Get Seen More on Facebook

Tip #1: Tell Your Fans to See You in the News Feed First

In the past, the only way to ensure that your fans see posts from your Facebook page without buying ads was to convince them to get notifications from your page.

Many people weren't comfortable doing this because they didn't want their notifications going off every time their favorite pages published a new post.

Especially if those notifications showed up on their iPhone lock screen, in their inbox, or other intrusive areas.

But now -- you have a better way to encourage your fans to make sure they don't miss your Facebook page posts. Ask them to see your page's posts first in their news feed.

You can encourage them to do this in a variety of ways. One way is to create a post that tells your fans how to do it. 

Or better yet, capitalize on the higher organic reach of video by creating a quick screencast of how people can see your page first in their news feed -- and pin that post to the top of your page.

If you're good at Screenflow or a similar screencasting tool, it could literally take you five minutes to create a video that helps you get seen more on Facebook!

Tip #2: Post More Interesting Stuff

After you tell your fans to start seeing you at the top of their news feed, you better start giving them some great content.

This is literally why Post Planner exists.

Post Planner helps you quickly find the updates that have been proven to be interesting, engaging, and awesome for Facebook audiences.

It saves you time, it makes your audience happy, and it ultimately gets you seen more on Facebook!

Of course, the key is to make it relevant to your audience. Since my audience is all about business and marketing, I live in the popular section.

But when I'm working with my husband's Facebook page for his wedding photography business, I move down to the My Content section where I keep a stash of popular wedding items to browse through and post.

That comes in handy since I wasn't big into my own wedding planning, but his clients obviously are. This is the kind of stuff he needs to share to attract his target audience and keep them happy.

Learn more about how to use Post Planner to find relevant content for your niche at How to Find the Best Content to Post on Social Media.

Tip #3: Be Seen on Your Page

Are people commenting on your posts? Are you getting reviews? Are you responding?

Having a page and posting on your wall every day is not enough.

To really get seen more on Facebook, you need to be seen more on your page. And that means through real engagement.

Respond to comments and reviews on your page.

Don't be tempted just to do private replies, even with the new Message feature.

It's okay to send a private message when a private message is needed -- but be sure to reply publicly to acknowledge that you plan to reply privately as well.

I can't stress this enough for local businesses with Facebook pages that allow reviews. Don't just let people review you. Respond to those reviews, positive or negative.

Thank people for their good reviews. Ask people what you can do to turn a bad review around. Get seen more on Facebook by being more active on your own page!

Tip #4: Use Facebook as Your Page

I can't stress this enough -- and I feel like people don't do it enough.

You can comment on other pages as your page. So start doing it! It's a great way to get seen more on Facebook.

All of your pages are accessible via the dropdown at the top right of your Facebook screen.

Or you can go to your Pages listing and click the log in link next to the page you want to use Facebook as.

No, I will not screenshot mine, because it's embarrassing how many pages I have. Here's an example of what it looks like when you comment on another page as your page.

This is a great way to connect with your target customer base.

You don't want to do this on your direct competitor's pages, but rather on pages that are relevant to your industry.

For example, a social media consultant should go crazy on all the Facebook pages for the top social media blogs and social media tools. (hint hint)

You can also use your Facebook page on any site that uses Facebook Comments as the blog commenting system too -- like TechCrunch. Just switch over from your personal profile to your page.

Just make sure you're making business-related comments, and not commenting on celebrity gossip. Unless your Facebook page or target audience relates to celebrity gossip.

And speaking of using Facebook as your page...

Tip #5: Reply to Your Tagged Mentions

You know that Facebook pages can't participate on personal profiles. Well they can, if they are specifically mentioned / tagged in public posts.

So, watch your page mentions. If your page is mentioned, be sure to get in there with your page and continue the discussion.

Start by switching over to using Facebook as your page.

Click on the notification about the mention.

This will take you to your Notifications dashboard where you can reply to any mentions you receive as your page. Even on public posts from personal profiles -- as your page.

And now your page's comment is on a personal profile wall!

Unfortunately, the same doesn't apply to groups (although some page owners have said it does).

You will get notified that you have been tagged in a post in a public group, but you will have to use your personal profile to respond.

Which brings me to my next point…

Tip #6: Encourage People to Mention You

You can't expect the average, non-marketer to know that they can -- and should -- tag businesses in their posts. So teach them how to do it.

Let your fans know in a casual page post that when they mention you to their Facebook friends in a public post that they should add a @Your Business Name.

That's called word of mouth marketing that will help get you seen more on Facebook as the brand everyone has to try!

And ideally, you should be monitoring those mentions. Consider stopping by, thanking them for their post, and answering any questions their friends might have about your business.

Tip #7: Use New Features as They Become Available

Experts tell you not to chase the shiny objects in marketing. But when it comes to Facebook, it never hurts to try out the new features as they become available.

Since Facebook is trying to promote the new features -- we can assume that Facebook is more apt to promote those promoting their new features.

So if you have access to Facebook Live, use it!

Or if you're an advertiser and can get access to Facebook Canvas early, try it.

Ok, the latter isn't organic, but the point being... using new features can get you seen more on Facebook (especially if you get featured in Facebook's best usage examples).

Tip #8: Cross-Promote Across Social Media

Got large audiences on other social networks? Cross-promote your Facebook page to them.

Ask your other audiences to become a fan of your page, come over to comment on a discussion, answer a question, participate in a poll, enter a contest, etc.

The key is to link directly to either your Facebook page or the post you want people to engage with.

Don't ask people to search for you. You don't want to leave a connection opportunity between a fan and your Facebook page to chance.

And now, it's time to switch gears a little. Let's stop solely talking about your Facebook page for a bit.

Tip #9: It's Time to Accept That You'll Have to Use Your Personal Profile to Get Seen More on Facebook

Are you using your personal profile to help with your business marketing? If you aren't -- I hate to break the news to you, but you need to be. Or you need to at least consider it.

Facebook says that you can't use a Facebook profile for a business. That means you literally can't create a personal profile for your business.  

But that doesn't mean you can't use your personal profile to get seen more on Facebook.

With that in mind…

Tip #10: Search for People Mentioning Your Business That Haven't Tagged You

If you use the search box at the top of Facebook, you'll likely find mentions of your business that don't include a tag of your Facebook page (potentially by friends and people in groups you belong to).

Depending on how "popular" your brand is -- you might even find whole groups about you, for better or worse.

At this stage, you'll need one or more people at your company who use personal profiles as brand representatives.

They'll need to go out and thank people for positive mentions or provide customer service.

This will help you get seen more on Facebook as a company that really cares about their customers and fans.

Tip #11: Join the Groups Your Customers Are Engaged In

There are two types of groups on Facebook.

Groups where people are engaging and groups where people are spamming. You want to be a part of the first group, not the second one.

And you want to be a part of the first group where your customers are.

The best way to find these groups is to track down the groups that experts in your industry belong to -- because they usually don't have time to waste on spammers.

How do you find these magical groups?

Use the search bar at the top of your Facebook screen and search for groups that [INSERT NAME OF THE EXPERT BUT WITHOUT THE BRACKETS] belongs to.

Happily, this search works regardless of whether or not you're friends with the person. It will reveal both public and closed groups that the person belongs to.

You'll find that some groups can be joined by anyone, while others are parts of private masterminds or paid access.

In some cases, you can get into highly engaged groups by paying a monthly fee or purchasing a course.

I can tell you from personal experience that in some cases, the value I have gained from the closed Facebook groups for courses has far outweighed materials of the courses themselves in the long run.

The point to joining these groups isn't to start advertising, marketing, or selling. It's to build yourself up as an authority in your space.

The key is to make sure that your business / Facebook page is listed as your current employer. That way, when people like what you have to say in the group, they will see your Facebook page link when they hover over your name.

So, the usage of your personal profile will help your business get seen more on Facebook.

Tip #12: Get on Board with Facebook Authorship

Remember that time Google tried to connect author's social profiles to their content?

Well, now Facebook is doing it. And it's time to get in on the action while the gettin is good.

If you write for a blog powered by WordPress, log in to your account and add your Facebook link in your user profile.

If you add your personal profile link, make sure you have turned your followers settings on. When your articles are shared on Facebook, it will result in the following:

Or you can use your Facebook page link, which will result in the following.

Alternatively, if you are adding in your Facebook Open Graph code manually, you'll need to include the following with your own profile or page URL.

It's just another way to help you get seen more on Facebook!

Conclusion

I know firsthand how frustrating it is not to be seen more in the news feed. But don't give up!

I've had success with the tips I've shared in this post -- and you can too. It just requires incorporating these small changes into your Facebook marketing strategy.

The most important tip on this list is about posting more interesting stuff.

When you learn how to tap into the kind of relevant content your audience finds interesting -- they'll begin engaging with you more.

As they like and comment on your posts, they'll be sending a signal to Facebook that they want to see more of your posts in their news feed. Make it your goal to become a valuable resource for your audience.

Maybe you've read this post and decided that your Facebook page needs a face lift. We can help you with that too!

Join our free 30-Day Facebook Challenge by clicking the "I'm Ready" button below. You'll get all the info (including training materials) you need to grow a thriving Facebook page over the next 30 days. You'll be glad you did!

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How To Get More Followers With 21 Ways That Will Boost Your Social Media Traffic

How on earth do they do it? How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans?

It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. And all the while, you’re here, working your backside off, just to pick up a follow or a like or a mention from someone.

It’s frustrating, isn’t it?

But today, that frustration is going to melt away. You’re about to learn how to get more followers on your social networks in a very scientific way. And you’re going to unlock those “industry secrets” that are going to skyrocket you to more people, better conversions, and better customer experiences.

Here we go…

1. Post After Lunch to Reach More People

Research from Chartbeat shows 3 p.m. to 1 a.m. is the optimal time to share on social media, with social traffic being at its highest in the late afternoon:

While there is still mileage in posting through the morning (more on that next), schedule the updates you want to convert most with, like blog posts, in this time window.
2. Find The Best Times For You To Share To Social Media

It’s a generality to say that posting in the afternoon is the best way to grow your audience. But there are better times to post on social media than others.

To find out when your own audience is active on social networks, grab this Google Analytics custom report we custom-built for you with love from CoSchedule. :)

It’ll tell you when your current audience is clicking through to read your content. That will help you understand what your most popular social networks are so you can use your time more effectively. You’ll be able to share your content even smarter.

So let’s use your own data to strategically choose the best times to share. First, choose the blog you’d like to apply the report to:

That report doesn’t look like much at first, but right off the bat you’ll see which networks are your most popular ones:

When you click through to see the data for each network, you’ll see the best days to post on that network. Take it one step further and click through on those days, you’ll see the best times to post on that network, too.

That Google Analytics custom report will work with your own data that comesdirectly from your audience. Use it to schedule your social messages at the best times to increase your traffic and opportunity to get more re-shares that could help you get more followers.
3. Share More Often To Get More Followers

The folks over at Beevolve recently posed the question: If you tweet more, will you get more followers?

And, well, the short answer is yes:

The more you share, the more followers you will get. But as the boffins over at Buffer noted, this could be for a few reasons:

1. You become more practiced and effective at tweeting.
2. You’re more active and can interact with more people.
3. You have a larger volume of valuable tweets for people to interact with.

But while it’s not clear whether this is correlation or causation, it doesn’t really matter. Tweeting more will increase the amount of followers you have in one way or another.

Just be sure you’re not only updating about yourself…

4. Inform For 2x More Followers

In the world of social media, you’re unknowingly categorized into two separate camps:

1. Meformers: People who talk only about themselves. Like your friend Dan and his incessant lunch updates.
2. Informers: People who bring value to the table.

The updates of a meformer are inward looking and have more of the feel of a broadcast:

While an informer shares outward-looking, valuable information—a little like this. 

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Now there is nothing wrong with being a meformer. It’s fine to do that for your friends and family on your personal accounts, like the other 80% of meformers out there.

However, if you do want to get more followers, Rutgers university found that informers have 2x more followers because their updates and content are of value to the reader.

Think of it a little in the terms of blogging. You wouldn’t write a post where you only say, I or me all the way through it. And you’re probably not going to tell them about your cousin’s latest drunken mishap either.

So focus on curating valuable, outward-facing social messages with a personal touch.
5. Be Positive, Always

Being quintessentially British, this is a bitter pill for me to swallow. But, the data doesn’t lie. Dan Zarrella’s research found that the more negative remarks you make, the fewer followers you’ll get:

Not only does positivity help you get more followers, Neil Patel also analyzed data that suggests people are much more likely to share positive content, especially when it connects to these emotions:

1. Curiosity
2. Amazement
3. Interest
4. Astonishment
5. Uncertainty

Get the followers and shares your content deserves by sharing positive social messages.
6. You Have One Hour To Keep A Follower

According to Lithium, 52% of people who Tweet your brand expect you to respond within one hour (even if you’re a solo blogger, you’re a brand). And, if that’s a complaint, it jumps right up to 72%.

If you don’t respond, they’re likely to punish you by either negative word-of-mouth, unfollowing, or other means. While if you do respond in a timely manner:

• 34% are likely to buy more from you.
• 43% are likely to spread positive word of mouth.
• 38% will be more open to your advertisements.
• 42% will share your good work with their friends.

That means not only is responding quickly good for your business now, it’s good for lead generation and the future of getting more followers.
7. Cash In On Daily Trends

While it might not be fitting for your business to share your Man Crush Monday (David Beckham, always), it turns out there is actually an optimal day for everything on social media:

Pinterest research found that different days of the week had different connotations for people. For example, starting the week off on a positive high with fitness and ending with chilled food and crafts.

Your feed might not fit all of these categories. But, there are specifics like quotes or humor you can use no matter your industry:

8. Take Care Of The Little Guy
You want power users to interact with your content. I know every time Jeff Goins likes or comments me on Facebook, I do a little fan-boy giggle.

But the truth, as confirmed by Mention, is that 91% of the people who talk about your brand will have less than 500 followers:

You’ve just seen that responding to the people who mention you can have a big impact on your business and conversion success. So, no matter who gets in touch with you, be sure to acknowledge them.
9. Use Large Twitter Cards For 3x More Interactions

Research from Canva and BuzzSumo found that large Twitter summary cards create 3x more interactions than any other form of card:

While you may not be able to use these for every update because it’s code that has to be embedded into your page, it’s beneficial for:

• Blog posts
• Promotions
• Surveys
• Generation tools
• Sales pages

Where you can display them in a larger, more informative manner, like this one:

To get this card, simply head to this developer page and copy this code:

Head over to your post in WordPress, hit the Text tab, and paste it in at the bottom of your post:

Then edit the sections inside the quotation marks. So, for this post, the code would look like:

<meta name=”twitter:card” content=”summary_large_image”>
<meta name=”twitter:site” content=”@CoSchedule”>
<meta name=”twitter:creator” content=”@j4meswrites”>
<meta name=”twitter:title” content=”Boost Your Followers Using Science”>
<meta name=”twitter:description” content=”Want a scientific way to boost the amount of Social Media followers you have? Look no further…”>
<meta name=”twitter:image” content=”http://coschedule.com/image-for-this-post-example-only”>

Reaching more people will inevitably help you get more followers.
10. Add Images To Facebook Updates For 2.3x More Engagement

The decline in Facebook organic page reach has thrown a big wrench in the engine for social marketers. But, there are still some real glimmers of hope out there.

That same research from Canva and BuzzSumo also found that adding images to your Facebook updates will give you 2.3x more engagement.

Be sure to do this by uploading the image on its own, too. That way, it goes into your Facebook post through the add photo’s function as opposed to being pulled from the code on your post:

11. Use Video To Reach More People

While photo posts are great for engagement, Facebook is slowly taking away the ability to reach more followers. In fact, it now has the lowest organic reach of any type of update, with video getting more than double that reach.

You don’t have to be the one who created that video content, either. You just need to upload it.

Facebook might have been the start, but you can now experiment with video on tons of networks: Twitter, Pinterest, LinkedIn, and Google+ (well, YouTube) all have ways to use video to reach your audience.
12. Images Are Still King On Twitter, Though

In a study of over 4,000,000 tweets, Stone Temple Consulting found that tweets with images had more than double the retweets and almost double the likes of those that didn’t contain images:

More retweets equals more exposure. More exposure means more engaged followers. That’s a win/win right there.
13. Keep More Followers By Not Bulk Posting

A big part of getting more followers is keeping the ones you’ve already got; but if you’re guilty of bulk posting (I am), that could be problematic.

Research from KAIST university in South Korea found that a big factor for people unfollowing is leaving too many posts at any one time:

The survey participants unfollowed those who left many tweets within a short time, created tweets about uninteresting topics, or tweeted about the mundane details of their lives.

So, take advantage of social scheduling tools like CoSchedule to space out your (exciting) posts across days, weeks, or even months instead of posting multiples at once.
14. Freebies + Offers = Fans + Followers

A survey from Nielsen noted that…

• 52% of people who follow brands do it to learn about offers
• 38% follow to take part in competitions
• 33% do so to get access to freebies

…which is a lot of your follower base. In fact, more than half of them are primed and ready to buy from or engage with you. So take advantage and let them spread the word for you at the same time.

Create a competition or offer that involves retweets and shares, and you’ve got a campaign that will draw attention.
15. The 5 Essential Emotions Of Any Social Campaign

There’s no way around it. The more shares, mentions, likes, and retweets your social campaign gets, the more followers you’re going to pick up along the way.

But, what most social campaigns miss out on is emotion. And by doing that, you miss out on a huge opportunity to get more followers.

The big-wigs at Harvard studied marketing campaigns and the emotions that make them go viral. The results? Each campaign evoked at least one of these five:

• Admiration
• Interest
• Serenity
• Amazement
• Astonishment

You’ll normally find you can combine two or three of these into any social media message. At the least, your headlines or content should create interest.

If you want to see almost all of these encompassed in one sentence, look at this excellent piece of copy from Slavery Footprint:

16. Use The Most Shareable Colors On The Internet 

I recently researched what makes the most shareable images on social media, and there was some fascinating research in there. One of the standouts was this:

Researchers at Georgia Tech studied over 1,000,000 images on Pinterest and discovered that using red, pink and purple in your graphics got you the most shares and interactions. Because, well, they’re deep visceral colours that create emotions like sexual arousal and failure in people.

Try incorporating these colors into your next social media image by making them the focal point of your text, or the main image. The results could shock you.
17. Analyze Your Competitors (And Steal Their Followers)

KissMetrics ran an interesting study about how to steal your competitor’s followers. One of the most interesting aspects of that study—that you can use right now—is approaching their neglected fans.

By running a competitor’s Facebook page through FanPage Karma, you can see an analysis of Facebook trends, habits, and posting schedules. But, more importantly, you can see how that competitor interacts with their audience. And, you’ll see that a lot of pages neglect their fans:

And you’ll find that most of these pages are in the 60%+ for neglecting their fans’ comments. So, you can swoop in by:

• Interacting with these people.
• Providing insights or answers the company isn’t.
• Building a community presence.

Then you can usher them back to your page without having to be all comment-link-spammy about it.

18. Be Authoritative About Who You Are

Most people like authority, it’s just built into them. And, that’s been proven time and time again throughout history. But now it’s also come to the realm of social media.

Dan Zarrella found that people who identify themselves as an authority have many more followers than people who don’t.

So, don’t be humble in your profile. Identify yourself as who you are in the best possible light, just like you would on your resume.

Knowing what you know now about meformers and informers, which of these sounds more appealing?

• Daydreamer, coffee enthusiast and author
• Writer, speaker, and the official author of the CoSchedule Blog

The second one, of course. Because while the other is nice and accessible, the latter lets you make an instant decision on whether someone is worth following.
19. That Being Said, It’s Appearances That Really Matter…

OKCupid discovered that what you write about yourself on their dating site is less than 10% of what someone thinks about you. The other 90% is your profile pictures.

And, that’s not just a stat that applies to dating sites either. It works for social media too.

As Rand Fishkin found, having a brightly colored background on your profile picture can make a big impact on the amount of followers you will get. Buffer’s extensive research into the psychology of profile pictures also validates that, too.

But you might be thinking, “I can’t have a profile picture like that; I’m a business”. For you, a simple logo picture will still be effective.

And you can get creative with it, too, like KLM have done here:

20 Jump On The #Hashtag Bandwagon

As much as you might think hashtags are a little silly, especially when you see them for toothpaste or toilet paper, they’re actually an incredible marketing tool. And, they can help you get more followers much more effectively.

Hashtags are not only a big part of how we use social media; they’ve even started to become part of how you speak. Or, at least those up-to-date on popular lingo.

More importantly, as Linchpin SEO shows, using hashtags can help you get 2x more engagement among other benefits:

And, if you want to take a leaf from Marsha Collier’s book, you can join in the conversation other people are having on your hashtag, like she does with the hashtag #custserv.

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21. Post Milestones To Boost Your Organic Reach

Post Planner picked up on a piece of information from Business Insider and Facebook that could seriously help you boost the amount of people you can reach there.

Apparently, when you use the word, congratulations, more people pick up on your post. But this also appears to have carried on over to other milestones, too, such as:

• Weddings
• Graduations
• Landmark trips
• Babies or birthdays
• Awards

And it doesn’t appear to just be speculation, either.

When I posted a recent update about visiting Machu Picchu, a milestone event in my life, the engagement I got was huge:

That is much more engagement than my standard post at 12 to 20 likes a time. Some of these likes and comments came from people I hadn’t interacted with in years on Facebook, too.

Other travelers, I was with reported getting 200 to 300 more interactions than normal on their Machu Picchu posts also. Post Planner also saw similar results from landmark posts when they looked at the most viral posts from Facebook’s top 50 brands, too.

Now You know How To Get More Followers To Grow Your Traffic 

Okay, you’ve been hit with a lot of data there. But all of it is easy to do and super valuable to help you get more followers on any social media channel.

It doesn’t matter if you’re starting from scratch, or trying to increase your six-figure audience base, all of this data when applied will help you:

1. Reach more people.
2. Convert more people to your content or site.
3. Get more social shares and authority.

Now, the only question that remains is, which one are you going to start with to get more followers?

Let me know in the comments…

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