29 Super Useful PPC Tools You Need to Try This Year

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on.

Now in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.

Note: These are all tools that I use and recommend. Some I use daily, others less often or I have used in the past, but each tool on this list is valuable and useful. None of the creators of any of these tools asked to be included on this list or paid for the privilege.

PPC management

1. AdWords Editor

If you regularly work on large campaigns or campaigns across multiple accounts in Google AdWords, then you need AdWords Editor. It has almost everything you need for bulk edits and optimizations. Although it looks similar to the AdWords you’re used to online, the desktop version is probably about three to five times faster. Essential!

2. Bing Ads Editor

If you’re using Bing Ads (and you should be), then Bing Ads Editor is a must-have. It’s a solid all-in-one tool for managing your Bing Ads campaigns.

3. Optmyzr

At the U.S. Search Awards, Optmyzr won for having the “Best PPC Management Software” and for good reason. Optmyzr offers a variety of tools (optimization suggestions, data visualizations, advanced reporting, and scripts) to help you manage AdWords and Bing Ads campaigns. Plans start at $116 a month, and you can try it out for free for 14 days.

4. Free AdWords Performance Grader

Get a thorough audit of your AdWords account in 60 seconds or less with the Free AdWords Performance Grader from WordStream. Full disclaimer: I’m the CTO of WordStream. So seriously, don’t take my word on it. Here’s an actual review from Sharon H. on G2Crowd:

“WordStream makes sense out of Adwords and goes a long way to eliminate the frustration and cost. WordStream gives me important feedback on critical performance factors, and makes it easy to adjust and improve campaigns.”

5. AdEspresso

AdEspresso is a great tool for Facebook advertisers to create, optimize, and analyze campaigns. You can check it out for free with a 14-day trial; monthly pricing starts at $49.

Keyword and competitor research

6. SEMrush

Need to gain insight into your competition? SEMrush is one of the best tools to find valuable, detailed keyword and domain data. It costs $58 per month if you sign up for their annual plan.

7. Spyfu

SpyFu has some really cool features other tools lack, such as the ability to download all of your competitors’ keywords. It also has a slick interface with plenty of important at-a-glance information easily available. Annual plans start at $49.

8. iSpionage

ISpionage is easy-to-use competitive intelligence tool. It provides accurate, up-to-date competitive intelligence information and is a great way to size up competing websites and their online marketing efforts. Plans start at $59 per month.

9. Google Keyword Planner

I’d be shocked if you aren’t already using Google’s Keyword Planner. It’s an essential PPC tool for keyword research.

10. Google Trends

Search trend data can be incredibly valuable when adjusting campaigns to match seasonal demand.Google Trends is an essential free data source smart PPC marketers should be consulting.

Call tracking, analytics, and conversion rate optimization

11. Invoca

Phone calls are incredibly valuable to businesses. You need to understand who is calling and why.Invoca provides an solution to capture, manage, and track those all-important calls. It integrates with 30 platforms. Pricing starts at $1,000 per month.

12. Twilio

Twilio is a great option for call tracking and analytics. You can cheaply and easily buy phone numbers (local or toll free) and record phone calls to those numbers. Pricing is on a pay-as-you-go basis.

13. Call Rail

CallRail is another option for phone call tracking, recording, and analytics. CallRail features Google Analytics and AdWords integration. Pricing starts at $30 per month, with a 14-day free trial.

14. Google Analytics

Google Analytics provides everything you need to track the effectiveness of your PPC campaigns and website performance. It’s free, but there is a Premium option for large enterprises.

15. Twitter Analytics

Twitter Analytics provides a wealth of data. I won’t lie, I’m a bit obsessed with Twitter Analytics data. You can discover how many people are really seeing and engaging with your tweets, whether your campaigns are effective, and all sorts of valuable demographic data about your followers.

16. Certified Knowledge

Brad Geddes has a nice suite of tools at Certified Knowledge that will help you analyze data, create tons of ads; and optimize your quality score. Prices start at $79 per month.

17. Unbounce

Need to build a landing page? Meet Unbounce, which offers more than 80 templates for just about every type of landing page you need (products, sales, lead generation, eBooks, etc.). Pricing starts at $49 per month, but you can sign up for a free trial.

18. LeadPages

LeadPages offers a simple landing page builder, as well as dozens of landing page and minisite templates to choose from. Yearly packages start at $25.

PPC ad copy inspiration

19. BuzzSumo

BuzzSumo is all kinds of awesome. It shows you the most shared content. Catchy article headlines (the type that get tons of shares and links) will also make catchy PPC ad headlines! BuzzSumo plans start at $99 per month.

20. Ubersuggest

You can get some good keyword ideas from Ubersuggest. This popular free keyword tool offers thousands of suggestions based on the keywords you type in.

Display ad image inspiration and creation

21. Share as Image

Share as Image is mainly touted as a tool for content marketers, but you can also use it to quickly create awesome display ads. Just be sure to check image copyrights before taking your ad live! Share as Image offers a free account, as well as a monthly plan starting at $8.

22. Canva

Canva is another tool that you can use to easily create striking display ads with their drag-and-drop interface. Upload your own assets to work with (for free), or pay a small fee to use images from their library.

23. Pinterest

Need some inspiration for display ad images? Spend some time browsing on Pinterest. It’s a fantastic tool for saving, organizing, and discovering amazing visuals to get your creative juices flowing.

24. Facebook Text Overlay Tool

Facebook has a frustrating rule that your ad (images and video thumbnails) can’t contain more than 20 percent text. To make sure you’re compliant so your ads can run on Facebook (and Instagram), use the Facebook Text Overlay Tool. If your text spills into 6 or more boxes of their grid, you’ll have to edit your ad and check it again until you get it right.

25. gifntext

Gifntext is so baller – and non-obvious. You can use it to create amazing GIFs for use in social and display ads! I almost hate to give this one away because I love that nobody is using it. So seriously, don’t use it. :)

PPC Automation

26. AdWords Scripts

Love AdWords Scripts? Who doesn’t? Scripts let you automate nightmarishly time-consuming tasks. Daniel Gilbert and Brainlabs have an insanely awesome collection of AdWords scripts – everything from advanced A/B testing, to close variant matching, to competitor tracking. Amazing stuff here!

Apps

27. Google AdWords App

If you ever need to do some AdWords campaign management in a taxi/Uber/whatever, you’re in luck. This beautiful and fast app for Android and iOS lets you adjust keyword bids, enable/disable AdWords objects (e.g., campaigns, ads, ad groups), and act on various recommendations from AdWords. You can’t create new text ads or campaigns or add keywords manually, however.

28. Facebook Ads Manager App

The Facebook Ads Manager App (for iOS and Android) lets you manage your campaigns. You can track the performance of your ads, edit ads, adjust your budgets, and even create new ads – all from your mobile device.

29. Google Analytics App

The Google Analytics is a bit limited – and by a “bit” I mean a “lot”. But if you’re on the go and need to quickly check on your stats or reports, this app will let you do just that.

What’s your favorite tool?

What PPC tools from this list do you use and love? Any tools I missed? Share your recommendations in the comments.

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.

How would you feel if up to 20 percent of your pay-per-click (PPC) budget was being regularly wasted as a result of fraudulent activity? Most marketers today know that PPC advertising is a useful, and effective marketing tool that can drive traffic towards your website, improving search visibility and enhancing customer conversion. In fact, almost all websites and businesses online today that engaged in serious online marketing schemes will take advantage of PPC programs like Google AdWords at some point. 

Unfortunately, although a targeted PPC campaign can be an ideal way of boosting your online traffic, it is not immune to the unscrupulous marketers out there that abuse the PPC model to sabotage competitors. Click-fraud is a serious issue to anyone unlucky enough to encounter it, and unnoticed click fraud can drain money from your marketing budget, while providing the false impression that your schemes are successful - thereby creating an even bigger problem.

So what is click fraud? In simple terms, it is a method that competitors use when they're frustrated with seeing other company ads appear above their own. By employing bots or people to commit click fraud, these competitors aim to spend up your daily budget before you've even had the chance to reach your real potential clients. Click fraud can also allow advert display networks to generate large amounts of false commission. In a fair world, ad networks would be paid according to only the natural clicks they generate, but by utilizing bots in collecting data about adverts, then using other bots to click these adverts, huge amounts of fraudulent revenue can be generated.

Either way, the company paying for advertising efforts is left seeing a huge number of clicks without the results they should expect from actual conversions. Unfortunately, completely eradicating the risk of click-fraud today is unlikely, but that doesn't mean you can't take steps to minimize the damage and make more out of your PPC budget. Here are some useful tips that should help.

1. Select Targeted PPC keywords

The first, and often most useful, way of dealing with click-fraud is to minimize the amount of potential damage false clicks will have on your campaign. If you want to yield the highest possible ROI, then you should only bid on the most industry-specific and targeted keywords, as these high-value words will generate more traffic and ensure that the majority of the clicks you receive will be from customers - not bots. Tools like AdWords Keyword Planner can be particularly useful when researching PPC keywords.

2. Monitor Your User Behavior

Remember, minimizing click fraud starts with being able to identify it. If you want to weed out false clicks and maximize your ad value, you should make a habit of checking your PPC program each and every day. This should be something that you do anyway if you want to see which keywords and ads are yielding the most positive results, but don't forget to check for click fraud at the same time.

If you use Google AdWords, then you can start by looking at dimensions, as well as frequency and reach. Measuring reach and frequency should give you a good idea as to whether the majority of your clicks are coming from a single IP address or browser - which can be a sign of click fraud. Try to cross-check the repeat click-through against the bounce rate for the day - this should help you to determine whether you have become a click fraud victim.

3. Establish Your Budget

Once you have built an appropriate range of long-tail keywords for your campaign, you're going to need to establish a bidding strategy that fits your budget. If you're new to the concept of PPC - it involves paying a certain amount for each time someone clicks one of your ads, and this amount generally depends upon the desirability of your chosen keyword.

In order to reduce your chances of falling victim to click fraud, it's a good idea to set a maximum cost-per-click bid so that you can ensure you won't accidentally end up spending more than you intended. You should also consider setting up a maximum daily PPC budget so that you are never charged more than a certain amount each day.

This should help to reduce the damage of fraudulent clicks, and help you to analyze your AdWords campaign more appropriately. For example, a large influx of clicks in a particularly short time period could be a sign of click fraud, and by setting a daily budget, you may be more capable of containing the damage.

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Leveraging Social Advertising and Paid Search

Social advertising and paid search are both powerful digital marketing tools that can be leveraged to increase traffic as well as E-commerce sales. Individually, each advertising platform has its own merits, but how can marketers integrate their digital marketing initiatives to make all the elements work better together to achieve greater overall sales success?

Paid search and social advertising can be utilized to promote awareness and visibility of a brand or product. Although the average click-through rate is lower for social ads than paid search, social advertising allows you to promote original organic content in a way that is not possible with paid search.

Where there’s push, there’s pull

Pull marketing typically applies to situations in which users have stated a need, and push marketing applies when a need has not been specified. In a digital space, the lines between push and pull strategies are becoming increasingly blurred. Because of the advanced targeting options on social media, most notably on Facebook, the line between push and pull is hard to define. While paid search targeting is determined by keywords, social advertising allows for targeting by location, age, gender, marital status, and more. Although the ad is still being pushed to the user, this allows for some pull because businesses can craft and push messaging toward prequalified target audiences. Social advertising isn’t a “pure push” tactic because users are targeted based on specified interests; nor is it a “pure pull” tactic, because users are not actively seeking information.

Social advertising allows marketers to utilize the rich behavioral data available on Facebook and other social media platforms to reach a specific audience. Although still lower than the average paid search click-through rate, which recently hit an all-time high, Facebook has seen an impressive 148% increase in click-through rates year-over-year. This can be attributed to improved audience-targeting capabilities.

Your objective matters

Facebook ad click-through rates averaged 0.36% globally during the second quarter of 2014. With paid search, one can expect a click-through rate of about 2%; with a well-executed strategy, that rate could increase.

Social ads tend to perform better than paid search in terms of building awareness and hitting reach/frequency targets, but if easily-measured ROI is your only goal, paid search may be the better option.

A paid search campaign can capture impressions, but social advertising can help fill the gaps of your marketing campaign. With social advertising, you can reach consumers who may or may not be actively engaging with your brand or even considering your brand. In the 2013 State of Search Report, 55% of respondents expected social media spending to increase in 2014. Research shows while spending on both paid search and social advertising campaigns has increased year over year, growth in social advertising spending has been significantly higher: paid search spending saw an increase of 19%, versus an 81% increase in social advertising spending.

Synergy between search and social

Social advertising can also be used in tandem with paid search to create synergy of message across multiple channels. Using targeting to reinforce the tactics employed via other digital marketing vehicles can create a powerful and effective campaign.

Here are a few ways you can use social advertising and paid search in tandem:

• Research the behavior of your target audiences. You may find that a specific demographic searches for certain keywords more than others. To create synergy between paid search and social ads, use social ads to target that demographic. This creates a cohesive campaign that targets the correct demographics in paid search and social ads.
• Ad content can be repurposed between the two, allowing consumers to make a connection between them. Integrating ad messaging with targeting could help boost brand recall and perhaps even sales.
• Analyze conversations that take place around social media campaigns and then use those discoveries to find new keywords for paid search campaigns.

Paid search and social advertising are two very effective digital marketing tactics, and both can be implemented as components of an integrated, holistic campaign. It is important to understand the expectations and potential results of each and know how you’re going to measure success against each one. Once an overarching strategy is defined, you can make better use of unique social advertising features to reinforce what you’re doing via paid search and other vehicles and then leverage each to drive conversion as you define it.

How do you incorporate social advertising in your digital marketing campaigns? Let us know in the comments.

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11 Tips To Stretch Your Pay-Per-Click Budget

At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a while, it might have failed right away. However, I’m quite sure you have this internal feeling you cannot ignore. Without noticing you became part of the Google Adwords religion.

I was one of those lucky ones to hear a voice showing me the way. OK, I’m slightly exaggerating. A nice account manager from Google called me and though I was skeptical about it, I got some really good advice.

I’m not going to preach you about this religion, but if you are already part of it, I’m going to help you in stretching your PPC budget and show you the way by sharing some very interesting tactics.

#1 Focus 

Using Adwords you can reach your target audience on Google Search (or the Search network as they call it) and on the Display Network (any site using Google Adsense). 

When you get started you won't necessarily know which might drive better results, however it is highly recommended to focus on one in order to avoid spreading your budget, which could lead to poor results. 

You should also focus on one territory at a time and try to conquer that territory first. To do so you can choose the country (or even state and cities) you would like to target. That would help you to increase the efficiency in optimization.

#2 Building campaigns correctly

Google scores your campaign pretty much based on first impression. That means that Google measures key parameters of your newly launched campaign to sentence you to life or to death. Meaning, if you will get low scoring for many parameters your chances to improve your campaign and further optimize it are low. You should create Campaigns wisely. 

For example, if you want to create a campaign that targets people who search your competitors brand – you can expect low click-through-rate (CTR) no matter what you will do (especially with Adwords strict restrictions), thus you should create a separate campaign for keywords related to your competitors. 

The same goes for terms that are close to your core business (like relevant marketplaces). For example, a competitors’ campaign CTR can go lower than 0.20% while your core campaign should be at least 1.30% and even higher, as it should be super relevant for your target audience. Obviously, combining them into one campaign would dramatically affect your campaign’s CTR. 

Also be sure to target people on certain devices. Adwords default mode is to mix desktop, tablets and mobile. I’d recommend you to start only with the most relevant device for you (e.g. which typically leads to higher conversion rate for your business).

#3 Getting great ideas for relevant keywords

After creating your own list of relevant keywords, go ahead and type them in the Keyword Planner tool in Adwords to get some fresh ideas of some additional relevant keywords in the space. You can also use your competitors site URL when using the tool to get ideas for keywords based on their site. You can also use Spyfu.com and Similar Web to see which keywords your competitors are targeting.

#4 Start broad but not too broad (Hint: use +)

In order to really crack it you should leave room for learning what your audience is actually looking for. Targeting Broad Keywords e.g. Personalization means that everyone that search for something including the word Personalization would potentially be exposed to this ad. But here’s the trick, if your keyword is Personalization that means that even people who will search for a close term could be potentially exposed to your ad. 

For example, our ad was triggered for someone searching for “personalized christmas ceramic websites” which is obviously not relevant to our business at all. So how do you solve this? simply ad + before any of your broad keywords in order to tell Google to have the campaign triggered ONLY if it matches the exact term and not any synonym or any conjugation of that word.  E.g. +personalization.

#5 How to easily choose negative keyword

When you were using the Keywords planner earlier in order get some good ideas, I can imagine that some of the ideas weren’t good or relevant at all. It means that Google finds those keywords relevant to your terms and potentially your ads will be triggered to a less relevant audience. 

Another way to define negative keywords is by checking for the actual search terms, then sort it by cost/impression and check those keywords you would like to remove. If it is a broad keyword the repeats itself make sure to add + before defining this keyword as a negative one. The rest of the terms (typically including more than one keyword) should be excluded as exact match by using square parentheses. e.g. [website personalization].

#6 Start with relatively high bids

As mentioned before, Google scores your campaigns based on “first impression”, thus you want to make sure to give a really great first impression. That means get high CTR for your ads, be very relevant for your target audience etc. In order to get high CTR not only your ads should be awesome but you should also try and have your ads displayed at one of the top placements (1-3). In order to increase the chances for that to happen you should increase the bids on your keywords.

#7 Bidding’s rule of thumb

It doesn’t matter if you separated your exact match, phrases or broad keywords to different campaigns or they are all part of one campaign you would like to make sure to differentiate the bid for each type. Broad keywords should receive the highest bids, and then you should reduce 20% for phrases and additional 20% for exacts.

#8 Bids are too high in your space? Try the display network

In some industries there’s high competition and bids could get really high. Instead of fighting your competitors who might be wealthier than you are, try to find good alternatives. For example, try using the Display network. You can either run textual ads or display banners you can easily create using Adwords’ automated tool or your favorite designer. Be sure to be very concrete and have a decent call-to-action button.

You can choose placements based on the popular blogs/magazines/forums relevant to your target audience, and also by targeting specific keywords or interests and also demographics and more.

In case you choose to target only desktop visitors, you will notice that you would still get traffic from mobile apps, and mobile devices.

#9 The special secret for completely avoiding targeting of mobile users

Finding out that although you excluded mobile traffic you still received lots of irrelevant traffic from mobile which also wasted lots of you budget can be very frustrating

The account manager at Google which I discussed that with, was aware of this phenomenon and suggested to exclude the following link in order to reduce that undesired mobile traffic: adsenseformobileapps.com

You should also go ahead and scan the list of placements, and search for keywords like “game” and “mobile” and exclude any domain that includes those keywords.

#10 Be consistent and avoid lousy tricks

Part of the quality score Google gives you is related to the ad relevancy which is measured by comparing keywords on your site, the keyword you are targeting, possibly your competitors keywords etc. You can use Quicksprout.com to analyze the top keywords on your site. In order to improve relevancy, make sure that the most relevant keywords will appear at your H1, H2 and also possibly in the HTLM title and description. You can also add links from your site to your blog containing the most relevant keywords.

Be sure that the Ads you create include the keywords from that ad group. You will be rewarded not only because Google will give you higher scores, but also because search terms that appear in the ad will be highlighted (become bold) and would drive more attention to your ad. Also psychologically people will be more likely to click on ads that are more related to the search terms. Please make sure to avoid (at least at the beginning) any tricks you believe would increase your ad’s visibility. E.g. Do not use any special symbols like Stars, Thumbs up etc. as google won’t tolerate that and will disapprove your ad from being displayed.

#11 Increase your landing page’s conversion rate

After all the hard work, you need to make sure that your website or landing page you are directing the traffic to is actually converting, and drives you positive ROI. In order to achieve that, you can start A/B testing your site’s layout, messaging etc.

As A/B testing requires a decent amount of traffic, patience and time (you can learn more about common A/B test pitfalls here), in order to move fast and increase your site’s efficiency you can start adding real-time targeting to your site and target all of your PPC campaigns traffic with a personalized message. For example, you can offer 10% discount for people that used the word “discount” as part of their search term, or simply provide them with a personalized content. E.g. target a visitor from NYC and mention that you offer “Free Shipping to New York area”. That would increase the chances to draw the attention of the visitor to that message, and also to provide him a better experience than the “Free shipping to continental U.S.” ordinary message.

A quick hack could be adding a “net” to your site and as a last resort try to capture emails from people that are going to leave your site without converting by offering any additional promotion or added value.

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Pay-Per-Click Advertising Tips

There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site.

There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective.

One of the greatest advantages is that you never have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth.

You can compute this value by dividing the profit
you make on your website over a given period of time by the total number of visitors for that same time period.

For example, if your site made $5,000 in profits and there were 25,000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost.

This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid.

Of the popular search engines that offer pay-per-click, one now called Microsoft Ad Center/Yahoo provides an online tool that will give you the data on how often particular keywords are entered into their search engine.

I have effectively used Microsoft Ad Center to get instant results and generating hundreds of leads and sales using this method.

I highly advice in investing in a training course or membership that offers you a step by step training that walks you through the setting up and placing your PPC Ads because if you don’t know what you’re doing you can easily blow your entire budget and not get results!

They also offer suggestions for keywords after you enter a description of your site.

Number one crucial part of your pay per click ad is, ” Your Headline “. If your headline is not enticing enough then they will not bother reading the rest of your Ad.

I have tested this extensively to tell you without a doubt that your headline needs to have to right message to attract people to read more.

In pay-per-click, the written description is also crucial. You must understand that the objective of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site.

You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Microsoft and Adwords, usually appear on other popular search engines.

Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one.

Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least on a daily basis until you have a winning keyword that is profitable for you and your business.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends.

Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

It is also important to know what’s working now in pay per click whether you are using Facebook PPC or Microsoft Ad Center to place your paid advertising.

Share this with someone who deserves more success and you care about, let’s help some more people!

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