How would you like to log into Facebook each morning to see a vibrant, thriving business page?

And what if you could make new contacts daily, tapping into all that Facebook has to offer?

You can! It just takes commitment, planning, and a little know-how.

Because no matter what you’ve heard, Facebook is still a powerful marketing tool.

It can help you take your business marketing to the next level (IF you have a smart Facebook strategy in place).

Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help your page get seen.

5 Facebook Marketing Techniques to Get Your Page Seen

Tip 1: Build Out Your Bio

Just because you build a Facebook business page doesn’t mean people are going to flock to it. There are a few things you need to do to ensure people can find you and that when they do, that they want to follow you.

Your first step is to craft your bio. Create a 150 and 300 word bio for your short and long description. Here’s a great example from one of my favorite ladies (and pages), Sally Hogshead:

See how she speaks directly to the needs of her fans? Keep this in mind as you put yours together.

Here are a few ideas to get you started:

• Add in details about your skills, talents, awards, who your perfect audience is and how you help your clients or users.
• And don’t forget to sprinkle in keywords. These are the phrases that will help search engines and people know what you’re all about.
• Remember, this isn’t a time to be salesy or spammy. Think useful, helpful and informational/educational about you and your company.
• Add information that helps fans and potential customers take that next step with you. What do they need to know?
• Think about client needs and then position the content in your bio to meet those.

Tip 2: Write a Memorable Tagline

Your next step is to create a memorable Facebook tagline.

A tagline makes your company sticky. It brands your business and leaves an indelible mark in the mind of your fans.

Just think about how some of the most popular taglines have stuck with you throughout the years. Here’s a few of my favorites.

1. BMW    The ultimate driving machine
2. BOSE    Better sound through research
3. Bounty    The quicker picker-upper
4. Capital One    What’s in your wallet?
5. GLAD    Don’t get mad, Get GLAD
6. M&Ms    Melts in your mouth, not in your hands
7. Nike    Just do it

Each one of those taglines is easy to remember and simplistic in its mission.

So, how can you come up with a clear, memorable and actionable tagline for your business?

• Pick one that you will want to keep around for a while. Make it relevant to today, tomorrow and years ahead.
• Choose one that is easy to remember and will make people think of you every single time they hear it.
• Share the one thing you do better than anyone else in a succinct way.

Once you’ve nailed down your tagline, add it to your page.

• Short description box
• Long (extended description)
• Cover photo
• Logo/profile picture

Tip 3: Create a Branded Cover Photo

From your Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company.

The best place to start? With your cover photo.

It’s one of the first things people will see and a perfect place to brand your business and tell your story.

But don’t just stop there. Use it to promote your products, share what’s happening within your business and talk about upcoming events.

Here’s a mix of industry related content to get your creative juices flowing!

Scalable Social Media

Brendon Burchard

Luna Vine Wine Bar

Jenns Trends

The Blog Squad

Now that you’re feeling inspired, make sure you change out that cover often.

Take action and head over to Relay – choose the Facebook cover template and create your own unique design.

Tip 4: Add a Call to Action to Your Page

Your next stop is the Call to Action button. Here you can direct fans to a product, service, your latest webinar or even a book.

Begin by brainstorming what that next step is you’d like your fans to take.

Now look at the 7 call to action buttons:

1. Book Now
2. Contact Us
3. Use App
4. Play Game
5. Shop Now
6. Sign Up
7. Watch Video

Once you know what they are and which one makes the most sense, it’s time to get one active on your page. Here are a few ideas on how to use them from social media strategist Peg Fitzpatrick.

• Book now *for consulting calls or intro appointments*
• Contact Us *for brick-and-mortar businesses to grab local customers*
• Shop Now *for any service company or to drive traffic to your Etsy business*
• Sign Up *to grow your essential email list (this should be your default!)*
• Watch Video *could be the gold-standard choice to tell your story*

You can see what they look like in action on Peg’s page:

Tip 5: Spice Up Your Page With Video

‘Spice’ up your Facebook Page by using video.

Make sure your videos are short, entertaining, and captivating. Your goal with a video should be to leave the person who just watched it feeling like you helped them.

You should also allow them to gain insight into you and your business.Let people get to know you!

Wondering what type of videos you should create?

• If you’re a blogger, think about the content you’ve already written. How can you repurpose that into new media?
• Share a useful tip, offer your advice, share words of wisdom or brighten your fans day by making them laugh.
• Talk about an upcoming event and what your fans would gain by attending or following along on your adventure.
• If you’re a local company, video the area, local events, holiday happenings or landmark/historical areas that connect your fans to your local business.

However you choose to use video, make a plan to incorporate it consistently. Your fans will love getting a glimpse into your day to day activities.

Look at how Unbounce is using them. Create a series out of your evergreen content and boom – you’ve repurposed old content, giving it a whole new life.

Final Thoughts

The tips above might feel easy to implement, only taking a few minutes to execute.

But while they might be simple, their impact can be significant.

Take the time today to put thought into each one and transform your Facebook page from blah and boring to branded and engaging.

Which tip will you take and implement today?

To view the original article Click Here

Why You Really Need to Use Facebook Power Editor for Ads

Do you want more control over your Facebook advertising?

Facebook provides an Ads Manager for creating your day-to-day ads.

But…

If you want more advanced options, you will need to use the Facebook Power Editor.

There was a big tree my wife wanted me to cut down, one day.  As I have no patience, within five minutes, I was up cutting down the tree.

With a very blunt saw it was a lot of work but…

… With an electric saw, I could have cut it down and then chopped it up into small pieces.

Power editor is your electric saw!

This article explains why you need to consider it…

What is Facebook Ads Manager?

Facebook Ads Manager is a tool provided within Facebook to create ads.

You can create an ad by using the ‘Boost Post’ option on any page post you have… or…

Go to the Ad Manager and create an ad there, where you will have more control over the ad.

Here are your options…

The standard Ads Manager

Tip: Facebook is moving towards more video ads on its platform.  Create a video, upload it to Facebook and promote it using the option ‘Get video views’.  At the moment, the cost per view is very low!

Power Editor

This is a more advanced tool for creating more ads.

If you want to create a series of ads with different images, different text and different targeting, then using Power Editor should be part of your Facebook strategy.

To access the Power Editor, you’ll need to go to the following address when logged in to Facebook:

www.facebook.com/ads/manage/powereditor

The interface for the Power Editor

Facebook currently only supports the Chrome browser for Power Editor!

The Power Editor is more complicated to use, but you have more power to customize your ads.

What is the Structure of Ads within Power Editor?

The Power Editor breaks your advertisements into Campaigns, Ad Sets and Ads.

Structure of Facebook Ads

• Campaign – This is the overall goal of what you want to achieve.  For example, if you are running a webinar and you want to get subscribers, your campaign name could be ‘Webinar May 15′.   Make sure you can uniquely identify this campaign because you may want to easily distinguish between this campaign and another webinar-promotion campaign at a later stage.
• Ad Sets – This is where you break your campaign into the groups of people you are targeting.  For example, you could have one group set to target your Facebook fans and another group to target pages similar to yours.
• Ads – This is where you create the ads and create different imagery / text to see which ad works best.

Why Should You Use Power Editor?

The Power Editor is more powerful than the Ads Manager.

Maybe that’s why they called it the ‘Power’ Editor 

But you don’t have to use the Power Editor all the time.  If you post a piece of content on your Facebook Page and you want to use it to kick off a promotion, you’ll probably click the ‘Boost post’ option.  Quickly define your targeting and you’re up and running.

If you have more complex requirements, you’re going to have to take out the Power Editor!

Here are seven reasons for using Power Editor:

Why use Facebook Power Editor

1. More Complex Ads

If you want to create many different ads with many different images, you really need to use a tool that is more powerful than the Facebook Ad Manager.

With a structure of campaign -> ad sets and ads, you can create thousands of ads if you want, and they can all be managed through Power Editor.

There can be a huge difference in the performance of your ads, depending on the image / text you use, so you’ll need to test it out.

If you’re launching a campaign and you want to test out five or six different variations of an image, you’re going to need to use Power Editor to test them.

2. Duplicate Ads

Imagine you wanted to create five or six different ads, all targeting the same audience.

And…

The only difference to the ads was a different image.

Do you really want to create all those ads or do you want to create one and copy it five more times?!

Power Editor has a ‘duplicate’ button you can use to copy ad sets and ads.  This makes creating ads a lot quicker.

You create your ad and then duplicate it as many times as you want.  You can then edit each individual ad.

You can also duplicate your ad sets.

3. Look-a-like Audiences

If you upload your email subscribers’ details to Facebook, it will create a custom audience.

This custom audience will consist of any Facebook user that has the same email address to the one that’s in your email list.

You can then target this custom audience.

But Facebook also allows you to create a look-a-like audience that is similar to the custom audience.

Facebook will analyze the profile of the existing users and produce a list that you can then target!

Power Editor has powerful targeting!

4. Target People At Appropriate Times

If you knew your perfect audience was only online at specific time, why would you advertise at other times?

You can set your ads to appear only at specific times.  This is not possible within the Ad Manager.

When you are creating your ad set, you can select ‘Run ads on a schedule’.

You can then highlight the most appropriate times to run an ad.

Schedule at appropriate times

The only limitation is that you must set a lifetime budget instead of a daily budget for an ad set.  It’s hard to know why Facebook has set up this restriction but there’s no way around it!

5. Advanced Mobile Targeting

With your standard Ads Manager, you have two mobile targeting options:

• Mobile newsfeed – Advertise on mobile devices
• Audience network – Advertise on mobile newsfeed and other partner mobile apps that are part of Facebook audience network.

In Power Editor, you have the following targeting options:

• All mobile devices
• Android only
• iPhone only
• Feature phones only.

There are a few different reasons you might want this targeting.  For example:

• You are advertising something that is only relevant to a particular type of device e.g. selling an Android-only app.
• iPhone users typically spend more than Android users so you may want to just target them!

6. Import Ads

If you are creating a lot of ads, you can create them in an Excel spreadsheet and do a bulk upload.  This might not sound that interesting if you’ve only a few ads but, as you do more and more advertising, you may end up with a lot of variations of your ads.

Importing your ads from a file

You can also export your ads.

7. Get the Latest Updates!

The latest updates to ads are typically rolled out to Power Editor first so, if you want to stay ahead of everyone else, start using the Power Editor.

Who doesn’t want to be the cool kid on the block with all the latest features?!

Summary

Power Editor is not the most user-friendly piece of software but it does provide some excellent functionality that is not available through the standard Ad Manager.

Start off with the Ad Manager but, as you do more advertising, start testing out the Power Editor.

Have you tested out the Power Editor?

What do you think?

To view the original article Click Here