Wednesday, 7 January 2015

How To Convert Facebook Likes Into Subscribers

If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around.
But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers?
While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list. Chances are, there is a large percentage of people who like you on Facebook but don’t receive your emails. End result, you’re missing out on a huge opportunity by not creating a way to convert Likes into subscribers.
To help you get started and gain quality business prospects (who doesn’t want that?), here are some tips for converting those “likes” into new email subscribers:

Take Care of the Basics

Before we can dive into the fun ways to generate interest in your emails, you must first give your followers a way to actually sign up for them. To do so, include an email sign up form and consider using a squeeze page on your Facebook business page. We may be stating the obvious here, but not many business owners are taking advantage of this easy way to capture emails.
Not sure how this will look on your Facebook page? Here’s a screenshot of the signup form for DIY Natural, a do-it-yourself blog that promotes healthy living:

Be Social

Active engagement on Facebook isn’t only an essential element of your social marketing strategy. It’s also an important way to open up the channels of communication between you and your customers and position yourself as a thought leader in your industry. And if your followers have tons of positive experiences with your Facebook interactions, they’ll be more likely to believe they’ll benefit from your emails as well.
If you think you’re too busy to be social, consider sharing pics and status updates while you work (as long as it’s entertaining for your customers!). Or, consider using a social platform, such as HootSuite, Buffer or Social Sprout, that allows you to schedule posts ahead of time.
Again, DIY Natural does a great job of engaging and entertaining their followers. From asking probing questions to DIY tips to sharing relevant news, they feature a variety of interesting content that appeals to their audience.

Preview Exclusive Content

Whether you have a helpful eBook, interesting blog post, or a delicious new recipe, why not tease a little content?
Consider doing this: Share only an excerpt of a blog post and encourage people to sign up for your newsletter if they want access to the full post. The idea here is to capture their interest, but leave them wanting more. Fortunately for you, the only way they can get what they want is by signing up to receive your emails. Win!
Here’s a fun way to encourage your followers to sign up for cool content:

Host a Contest or Giveaway

Everyone loves winning prizes, so why not offer them yourself? Create a contest on your own or use a handy-dandy Facebook app like RaffleCopter to help you create and manage contests. Of course, you’ll want to include a mandatory email address field for participants to fill out when they enter. Or, consider giving away early releases of a new product or a complimentary service to the first 50 people who sign up for your email newsletter!
Check out this delicious contest here:

Create a Facebook Ad

Expand your social reach beyond current followers by promoting your email newsletter, discounts, exclusive content, etc. via a paid Facebook ad. Fortunately, they’re really easy to put together — just be sure to include Call To Action (CTA) buttons that refers users to a signup form landing page!
Since you can set the time frame for the ad, you can essentially “set it and forget it.” This makes it a particularly convenient tactic for busy small business owners and marketers as well.

You worked hard to amass your Facebook followers. Now’s the time to start turning them into quality subscribers.
Do you have suggestions of your own? Share in the comments section below!
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