Sunday, 17 May 2015

The 7-Step Facebook Advertising Game Plan

Looking to create a Facebook advertising plan?
You’ve come to the right place.
Digital Marketer drives A LOT of traffic from Facebook and we’ve learned a thing or two in the process.
The good news: we want to share it with you. We’ve documented all our strategies, results, and lessons for you to use in your own Facebook game plan.
Whether you’re just starting out, or refining your tried and tested practices, this round up of our best Facebook advertising resources will point you in the right direction.
Now, go play in traffic :)!

Step 1 – Find Your Market

First things first. Before you start running traffic (or even investing time into an organic traffic strategy) you MUST figure out where your market is. Why? Even if you craft the perfect marketing message, if you don’t reach your audience on the right platform, you’ll fail.

Step 2 – Learn Best Practice

Let’s start with a peek inside 7 of our best Facebook advertising campaigns. There’s variety here – lead generation, live event ticket sales, books, and retargeting campaigns. You’ll also learn how to craft the perfect Facebook marketing message.

Step 3 – Select Facebook Ad Targeting Options

Now that you have the perfect marketing message, it’s time to put it in front of the right audience. Do you know where your market is REALLY hanging out on Facebook? This guide covers all the options…

Step 4 – Set Up Retargeting

Now that you’ve crafted the perfect marketing message and put it in front of the right audience… it’s time to get a bit technical. Don’t worry, no programming involved. But, read this article if you want to know the ends and outs of Facebook pixels (and how to optimize your campaigns…)!

Step 5 – Set up Segmentation

This strategy is brand new – we just revealed our findings at Traffic & Conversion Summit 2015.  This article lays out the future of digital ad buying, folks — don’t skip this one.  You’ll learn how we use pixels to segment our audiences and make high-converting offers that are VERY specific to their interests.

Step 6 – Retarget Throughout The Funnel

You now have the pieces to a successful Facebook campaign – awesome! But, did you know that 42% of our ad revenue is actually attributed to retargeting? With Facebook, you can set up dynamic retargeting ads to ensure you’re not leaving money on the table.

Step 7 – Scale Your Campaigns

The last piece of the puzzle… scale. It’s time to take your test campaign to the next level. How do we scale ad campaigns that generate 40,000 – 100,000 leads for your business (at break even or better)?
Now you’re ready. With these 7 posts, you’ll have an unbeatable arsenal of Facebook advertising resources to
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