Thursday, 26 November 2015

6 Common Myths about Content Creation on Facebook

6 Common Myths about Content Creation on Facebook
I get asked a lot about content creation on Facebook. These questions range from what type of content works and even how effective Facebook is in driving engagement.
People tell me all the time that they’ve heard many unsuccessful stories on getting so little reach on their Facebook content and are now having doubts about it.

Honestly, here’s what I think about some of the myths surrounding Facebook today:

Lies, lies, lies! It’s all lies!

I believe it’s all a big miscommunication.

Here are some of the biggest Facebook myths about content creation. Let’s de-bunk them one by one.

Myth 1: No point posting content because reach is bad!

Let’s start with the biggest myth. Facebook doesn’t work anymore! Reach is at 
its lowest!
We’ve all heard it.

Unfortunately, this is a myth. There’s also another myth that Facebook is limited reach for your content because they want you to pay. This is NOT true. Reach is low because there are more posts getting posted TODAY compared to a few years ago. Imagine a communication in a small town versus a large city.

Having said that. Facebook is still a great content driver. In fact, according to social traffic, Facebook is still the #1 traffic driver compared other social media platforms according to Shareaholic.
Shareaholic social media traffic referrals
Myth 2: It takes a lot of time

It won’t take a lot of time to create content for Facebook. The key is creating and scheduling them in batches. Doing this will free up time for you to focus on other important tasks such as responding, support, networking, etc.

Here are some excellent ways to create content without doing a lot of work.

Idea 1:
 Canva
One of the easiest ways to create visual content. Canva saves you time with a wide selection of templates that you can select, tweak and publish. It’s that simple!

Idea 2:
 Post Planner
Not in the mood to create content? Post Planner is the platform for you. You can use Post Planner to find proven content in any industry. All you need is a link to a Facebook page or an Instagram handle to search the most engaging and viral content of that page.

Here’s a post that did really well on our page.
PostPlanner
Idea 3: Customers
There aren’t many better sources for content than your customers. All you have to do is to ask for it. Simply get your customers to share and tag your business on any platform for a chance to be featured. Customers who want more exposure will tag your business. I know I do it.
MVMT Watches

Myth 3: It’s not right for business

The problem with this myth is that with over 1.5 billion users on Facebook it’s highly likely that your customers will be on Facebook. So if Facebook is right for your customers, you need to make your business right for it.
You need to find the right type of content to reach your audience.

To do this, you need to sit down with your team and get into the head of your customer. You need to come up with a persona and figure out what type of content they would share, engage, etc.

Once you’ve figured that out, share more of those content. Remember, you need a mix ratio of promotional, personal and value added posts for them to continue to engage with your page.

Oh! Here’s a page for horse owners.
Smartpak

Myth 4: Post once or twice a day or reach will be affected

I used to believe this myth and it could have been the case in the past. However, this certainly isn’t true today.
Some of the most successful pages posts multiple times a day.

In fact, 
Sandi KrakowskiKim Garst post 4-8 times a day. What I’ve quickly learned is that people will still engage with your post as long as the content add value and are engaging.
Sandi Krakowski

Myth 5: Best time to share content

The best time to share content is ________. I’m sure you’ve heard this argument before.
According to these sources below, the best time to post are:

  • Dan Zarella: 12 PM
  • Quick Sprout: 1-3 PM
  • Optimizely: 5 PM
Notice how the time slots vary? This is due to the difference in demographic, location, industry and so on.
The right way to find the best time for your Facebook page is to go to analyse data in your ‘Insights’ page. Most importantly, click on ‘Reach’ to see when your viewers are online. It’s simple. I would also recommend you experiment and see if engagement and reach are higher during those hours.

It’s all about experimenting with the hours and finding YOUR best time to post.

Myth 6: Automation lowers reach

This is partially true. I’m sure you’ve heard that if you post via a third party application such as Post Planner, Sprout Social, etc., your reach will fall. Not entirely.
Facebook did mention that automated posts such as Spotify will lower the reach as those are 100% automated. However, posts that you’ve scheduled through a third party app will not be affected by this as you’re manually writing and scheduling them on your own.

The key to this is to maintain your persona during automation!

Summing up

I’ll summarize this article in a few words:

Don’t believe in everything you read.

Run your tests. Always experiment and see if it works or doesn’t work for you. Remember, what works for one might not work for the other. The only way to find is to do.

What do you think? Did I miss any other myths on content creation for Facebook? Let me know in the comment section below.

Image credit: 
freepik
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