This is one of my favorite Shakespeare lines. Not only because I totally nailed it on my high school quiz about Richard II, but also because I can relate to that nagging feeling of wanting to procrastinate even though I shouldn’t. In fact, the quotation pretty much speaks to anyone who has ever sat down to write—especially bloggers.
According to CoSchedule’s 2015 Better Blogger Survey, time management is the biggest challenge facing today’s writers, with 22 percent saying they can’t carve out the time needed to produce content, and 20 percent saying it’s tough to plan posts ahead of schedule.
This struggle shouldn’t be surprising given that the study also found that 58 percent of companies only have one person running their blogs. For a third of bloggers, it takes two hours just to complete a single article.
However, some publishing have managed to thrive by efficiently managing their time. The marketers behind some of the most successful blogs out there not only make a concerted effort to block out the time they need, but they also know how to use that time wisely.
For instance, Kevan Lee, content crafter at Buffer, wakes up at 5:30 a.m.every morning to write. He also splits each post into a three-day schedule: research, writing, and editing. With this process, he usually ends up with 6,000 words at the end of each week. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives.
For more tips on how to make your blog stand out among the noise, check out the infographic below.