When you send an email for your business, you expect it to simply appear in your subscribers’ inboxes, right? Well, there’s a lot more to getting email delivered than you may expect. Email Service Providers (ESP), like Vertical Response, do a lot to ensure your email makes it to the inbox, but you play a part in delivery, too. This infographic outlines dos and don’ts you should follow to help your emails make it into the inbox, rather than the dreaded spam folder.
![The Dos and Don’ts of Email Delivery [Infographic]](http://www.verticalresponse.com/blog/wp-content/uploads/2014/09/dos-and-donts-of-email-delivery_final1.png)
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