tag:blogger.com,1999:blog-72644832090383218712024-03-13T21:54:15.223+00:00How To Make Your Business More Profitable Using Digital MarketingGMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.comBlogger940125tag:blogger.com,1999:blog-7264483209038321871.post-67284298908471964532021-01-19T10:35:00.003+00:002021-01-19T10:37:35.460+00:00Top 7 Digital Marketing Trends for 2021<p><img alt="Learning and teaching using vlogs" data-height="4000" data-width="6000" src="https://specials-images.forbesimg.com/imageserve/5fd9889de8e967b3f4d51c6e/960x0.jpg?fit=scale" style="background-color: #fcfcfc; border-style: none; box-sizing: border-box; color: #333333; display: block; font-variant-ligatures: common-ligatures; height: auto !important; max-width: 100%; outline: none !important; width: auto;" /></p><figure class="embed-base image-embed embed-0" role="presentation" style="background-color: #fcfcfc; box-sizing: border-box; clear: both; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><figcaption style="box-sizing: border-box; color: #737373; line-height: 1.67; margin-top: 0.5em; outline: none !important;"><p class="color-body light-text" style="box-sizing: border-box; display: inline; margin: 0px 8px 0px 0px; outline: none !important;"><small style="box-sizing: border-box; line-height: 2; outline: none !important; text-transform: uppercase;"><span style="font-family: inherit;">GETTY</span></small></p></figcaption></figure><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Teddy Heidt, Founder of <a aria-label="The Gauge Collective" class="color-link" data-ga-track="ExternalLink:https://www.thegaugecollective.com/" href="https://www.thegaugecollective.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="https://www.thegaugecollective.com/">The Gauge Collective</a>, offered this prediction:</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Digital business pivots may become permanent</em></span><em style="box-sizing: border-box; outline: none !important;">. “</em>Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped Mariano's launch <a aria-label="Mariano's Meet-Ups" class="color-link" data-ga-track="ExternalLink:https://www.youtube.com/watch?v=r4NrzONcRB8&list=PLTiaGRl3gVI_Z4JNI0rElEPgbhtZN5jxz" href="https://www.youtube.com/watch?v=r4NrzONcRB8&list=PLTiaGRl3gVI_Z4JNI0rElEPgbhtZN5jxz" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="https://www.youtube.com/watch?v=r4NrzONcRB8&list=PLTiaGRl3gVI_Z4JNI0rElEPgbhtZN5jxz">Mariano's Meet-Ups</a>, Virtual Events spanning Chef Demos, Mixology Classes, and Live Music, and Tricoci market Virtual Consultations for at home treatments. Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you. We helped Tricoci <a aria-label="launch Instagram shop" class="color-link" data-ga-track="ExternalLink:http://shop.tricoci.com/" href="http://shop.tricoci.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="http://shop.tricoci.com/">launch Instagram shop</a> to complement their new ecommerce program.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Massimiliano Tirocchi, CMO and co-founder, <a aria-label="Shapermint" class="color-link" data-ga-track="ExternalLink:http://www.shapermint.com" href="http://www.shapermint.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="http://www.shapermint.com">Shapermint</a>, sees a shift in social media:</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Social media will become a top channel for purchase, instead of just discovery</em>. </span>“Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Sherene Hilal, SVP, product marketing and business operations, <a aria-label="Bluecore" class="color-link" data-ga-track="ExternalLink:http://www.bluecore.com" href="http://www.bluecore.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="http://www.bluecore.com">Bluecore</a>, predicts:</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Informed buyers want to buy from informed brands</em></span><em style="box-sizing: border-box; outline: none !important;">.</em><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"> </span>“This means evolving even beyond the age of <em style="box-sizing: border-box; outline: none !important;">personalization</em> and entering an age of <em style="box-sizing: border-box; outline: none !important;">personal commerce</em>, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers <em style="box-sizing: border-box; outline: none !important;">where</em> they are; it’s about brands telling them <em style="box-sizing: border-box; outline: none !important;">what</em> they want, <em style="box-sizing: border-box; outline: none !important;">when</em> they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Jim Kruger, Chief Marketing Officer, <a aria-label="Veeam" class="color-link" data-ga-track="ExternalLink:https://www.veeam.com/" href="https://www.veeam.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="https://www.veeam.com/">Veeam</a>, offers the following:</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Virtual events started out of necessity, but are here to stay because of ROI and accessibility</em>. </span>“In the face of the COVID pandemic, events became virtual out of necessity. As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns, but also as a result of lessons learned in 2020. Companies found that by going virtual, they opened up their event to an entirely new audience as virtual events are more accessible than in-person events. For virtual events, visa issues, travel restrictions and costs aren’t as much of a concern as with in-person events, and many companies have found that this allows for higher attendance and more participation. That means lower cost for more people and a higher ROI. The key is to get creative and drive engagement through great speakers, rich content and some fun of course. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;">Lisa Apolinski, president of <a aria-label="3 Dog Write Inc" class="color-link" data-ga-track="ExternalLink:http://www.3dogwrite.com" href="http://www.3dogwrite.com/" rel="nofollow noopener noreferrer" style="background-color: transparent; box-sizing: border-box; color: #003891; cursor: pointer; outline: none !important; text-decoration-line: none;" target="_blank" title="http://www.3dogwrite.com">3 Dog Write Inc</a>, who I met when I helped her edit a book, offers these insights:</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Culling social media channels</em></span>. “Many companies are starting to reduce the number of social media channels they are using to share and influence, and rightly so. With so many channels available, and many companies having tried to stay relevant on all of them, the need to declutter is almost pervasive. Reducing social media channels to only the most relevant will be not only popular but necessary.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Live interactions with virtual events</em>.</span> “Virtual events have great power but not if there is only one-way communication. There is a mistake among many associations and companies that virtual events should be broadcast versus being live. Yes, there are complications that can happen with live events, but the reward is so much greater than the risk. This is what attendees are looking for, something that can substitute, even in part, for a live event.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><span style="box-sizing: border-box; font-weight: bolder; outline: none !important;"><em style="box-sizing: border-box; outline: none !important;">Using AR in digital engagement</em></span>. “With Facebook owning Oculus and dozens of augmented reality patents, it is only a matter of time before digital growth experts have to learn and incorporate AR into digital engagement. This is still on the periphery but now is the time to research, learn and consider how AR could be used in current digital assets.”</span></p><p style="background-color: #fcfcfc; box-sizing: border-box; color: #333333; font-variant-ligatures: common-ligatures; margin: 0px 0px 1.2rem; outline: none !important;"><span style="font-family: inherit;"><a href="https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/" rel="nofollow" target="_blank">Source</a></span></p>GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0United Kingdom55.378051 -3.43597327.067817163821154 -38.592223 83.688284836178838 31.720277tag:blogger.com,1999:blog-7264483209038321871.post-39397805110233887862017-02-23T22:11:00.002+00:002017-02-23T22:11:28.279+00:0010 Useless Tactics To Cut From Your Marketing Now! <div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The fast-paced world of digital media — with its new technologies and iterative improvements — has theoretically made marketers’ lives easier.</span></span><br />
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<span style="font-family: Verdana, sans-serif;">But the counterpart is that marketers are overwhelmed. It seems like every week there’s something new we NEED to be doing, lest we get left behind.</span></div>
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<span style="font-family: Verdana, sans-serif;">But a lot of this new “stuff” has already become outdated. Or worse still, most of it was never a good use of time and budget to begin with.</span></div>
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<span style="font-family: Verdana, sans-serif;">To help transform you into a more efficient business thinker, here are 10 tactics you can cut from your marketing plan today, and where to spend that previously wasted time…</span></div>
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<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. ON-PAGE SEO OBSESSION</span></span></h3>
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<span style="font-family: Verdana, sans-serif;">Most marketers are really comfortable with optimizing their web content for SEO, because they know it’s something well within their control to do. They hit the biggies —</span></div>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="font-family: Verdana, sans-serif;">H1</span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="font-family: Verdana, sans-serif;">Page Title</span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="font-family: Verdana, sans-serif;">Image</span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="font-family: Verdana, sans-serif;">URL</span></li>
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<span style="font-family: Verdana, sans-serif;">— with their keywords, and sit pretty thinking they totally nailed their SEO.</span></div>
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<span style="font-family: Verdana, sans-serif;">Unfortunately, what we’re comfortable with isn’t always the best use of our time.</span></div>
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<span style="font-family: Verdana, sans-serif;">On-page SEO, while something you should certainly spend a couple minutes checking out before you publish new web content, isn’t something marketers should be obsessing over anymore.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google’s algorithm is much more sophisticated than it was even a few years ago, so keyword optimization isn’t going to cut it anymore.</span></div>
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<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif;">CUT THE ON-PAGE SEO FIXATION AND START FOCUSING ON:</span></span></div>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="box-sizing: border-box; font-weight: 800;"><a href="http://unfunnel.com/buyer-keywords-seo-guide/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: Verdana, sans-serif;">Keywords</span></a></span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="box-sizing: border-box; font-weight: 800;"><a href="http://unfunnel.com/best-inbound-marketing-blog-posts-2015/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: Verdana, sans-serif;">Links</span></a></span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="box-sizing: border-box; font-weight: 800;"><a href="http://unfunnel.com/how-to-run-an-effective-product-launch-campaign-checklist/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: Verdana, sans-serif;">User Experience</span></a></span></li>
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<li style="box-sizing: border-box; list-style-type: disc;"><span style="box-sizing: border-box; font-weight: 800;"><a href="http://unfunnel.com/this-product-launch-formula-actually-converts-video-map/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: Verdana, sans-serif;">Conversions</span></a></span></li>
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<figure class="wp-caption aligncenter" id="attachment_8502" style="background-color: white; box-sizing: border-box; margin: 0px auto 24px; max-width: 100%; width: 560px;"><a href="http://unfunnel.com/flash-sale-the-ultimate-seo-strategy-toolkit-for-2016/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif;"></span></a><figcaption class="wp-caption-text" style="box-sizing: border-box; line-height: 1.2; text-align: center;"><a href="http://unfunnel.com/worst-marketing-tactics" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif; font-size: small;">[FLASH SALE] The Ultimate SEO Strategy Toolkit</span></a></figcaption></figure><hr style="background-color: white; box-sizing: content-box; height: 0px;" />
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<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">2. THE FIREHOSE BLAST OF BLOG CONTENT</span></span></h3>
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<span style="font-family: Verdana, sans-serif;">Much like the social media bandwagon we’ve all jumped on, most marketers are convinced they need to be <a href="http://unfunnel.com/best-inbound-marketing-blog-posts-2015/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">blogging for their business</a>.</span></div>
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<span style="font-family: Verdana, sans-serif;">Of late, some marketers have taken this concept to the extreme, pumping out content at assembly-line pace.</span></div>
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<span style="font-family: Verdana, sans-serif;">More blogging is better blogging, right?</span></div>
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<span style="font-family: Verdana, sans-serif;">Not necessarily.</span></div>
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<span style="font-family: Verdana, sans-serif;">If you’re trying to compensate for low quality with high quantity, you’re doing yourself more harm than good — readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either.</span></div>
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<span style="font-family: Verdana, sans-serif;">Additionally, if you’re resource-strapped, there’s a blogging volume sweet spot you can rest comfortably in.</span></div>
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<span style="font-family: Verdana, sans-serif;"><em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 800;">92% of businesses that <a href="http://unfunnel.com/blog-post-ideas/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">blog multiple times a day</a> have acquired a customer from it.</span></em><em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 800;">But 78% of businesses that blog on a daily basis have also acquired a customer from it.</span></em></span></div>
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<span style="font-family: Verdana, sans-serif;">That differential isn’t too big.</span></div>
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<em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif;">If we bring down the volume just a tad to 2-3 times per week, still, 70% of business<a href="http://unfunnel.com/best-inbound-marketing-blog-posts-2015/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">acquire a customer from their blog</a>.</span></span></em></div>
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<span style="font-family: Verdana, sans-serif;">Test the frequency of your blog publishing volume, and uncover the volume you need to hold to maintain the customer acquisition you need from that channel.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<figure class="wp-caption alignright" id="attachment_8765" style="background-color: white; box-sizing: border-box; float: right; margin: 0px 0px 24px 24px; max-width: 100%; text-align: right; width: 300px;"><span style="color: black; font-family: Verdana, sans-serif;"><img alt="lead generation tactics 2017" class="size-medium wp-image-8765" height="268" sizes="(max-width: 300px) 100vw, 300px" src="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/07/lead-generation-tactics-2015.png?resize=300%2C268" srcset="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/07/lead-generation-tactics-2015.png?resize=300%2C268 300w, https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/07/lead-generation-tactics-2015.png?w=511 511w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" title="" width="300" /></span></figure><h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. YOUR GO-TO LEAD MAGNET</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">To generate leads, you need a <a href="http://unfunnel.com/lead-magnet-ideas-checklist/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">blow-out marketing offer</a> that your site visitors can convert on.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">But then you need another.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">And another…</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">And another after that…</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">After a while, you’ll start to realize some offers perform better than others for lead generation, so you start using that offer all of the time.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Problem is, that offer can get really over-saturated really fast, and what once yielded your best click-through rate will end up being mediocre at best.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">Start focusing on </span><a href="http://unfunnel.com/lead-magnet-ideas-checklist/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">creating a new lead generation offer</a> that’ll capture people’s attention. Look at historical data to see what topic has performed best for you, and find a way to make it 10 times better.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">4. MILLIONS OF MINDLESS BACKLINKS</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">To be great at SEO, you need inbound links. But to get inbound links, you need other sites to link to you. That doesn’t give you much control.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Oh, I know! I’ll create my own little websites — many marketers have come to refer to these as ‘microsites’ — and link to my domain from those!</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Drop this.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">First of all, maintaining a bunch of websites takes a ridiculous amount of time and money.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">I mean, where are you getting all the content to keep them going?</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Plus, for your inbound links to mean anything, they need to be coming from a wide variety of high quality sites. Unless you plan on creating hundreds of microsites that have a <a href="http://unfunnel.com/flash-sale-the-ultimate-seo-strategy-toolkit-for-2016/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">ton of clout with the SERPs</a>, this strategy is a waste of your time.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> Attracting organic inbound links. Work on creating content and marketing people love. Do that, and you’ll see the right kind of linking — the inbound kind.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">5. OVER-REPORTING</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">We’re the last ones to say you shouldn’t be reporting on your marketing, but with the Big Data explosion has also come a whole lot of time wasted interpreting numbers and analytics that don’t really mean anything for you right now.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">It’s easy to spend an entire day just diving into, say, conversion reports, but what is all that information getting you? A lot of spreadsheets and numbers does not make a marketing strategy.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Figure out exactly what numbers you need to know for your business’ marketing, and do deeper dives into specific metrics as needed. It’s a better use of your time, and frankly provides more actionable advice than running hours of reports at the end of each month that you never use.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> The <a href="http://unfunnel.com/growth-metrics-for-startups/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">metrics you need to succeed</a>. Analyze where your business has performed well, and where it has potential. Start focusing on these areas.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<figure class="wp-caption alignright" id="attachment_8756" style="background-color: white; box-sizing: border-box; float: right; margin: 0px 0px 24px 24px; max-width: 100%; text-align: right; width: 200px;"><a href="http://unfunnel.com/book-of-press-contacts" rel="attachment wp-att-8756" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif;"><img alt="Book of B2B Press Contacts" class="wp-image-8756 size-medium" height="300" sizes="(max-width: 200px) 100vw, 200px" src="https://i1.wp.com/unfunnel.com/wp-content/uploads/2015/07/The-Ultimate-Book-of-B2B-Press-Contacts.png?resize=200%2C300" srcset="https://i1.wp.com/unfunnel.com/wp-content/uploads/2015/07/The-Ultimate-Book-of-B2B-Press-Contacts.png?resize=200%2C300 200w, https://i1.wp.com/unfunnel.com/wp-content/uploads/2015/07/The-Ultimate-Book-of-B2B-Press-Contacts.png?resize=683%2C1024 683w, https://i1.wp.com/unfunnel.com/wp-content/uploads/2015/07/The-Ultimate-Book-of-B2B-Press-Contacts.png?w=800 800w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" title="Book of B2B Press Contacts" width="200" /></span></a><figcaption class="wp-caption-text" style="box-sizing: border-box; line-height: 1.2; text-align: center;"><a href="http://unfunnel.com/book-of-press-contacts" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif; font-size: small;">The Ultimate Book of B2B Press Contacts</span></a></figcaption></figure><h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">6. PRESS RELEASES</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">The thinking behind the millions of press releases businesses produce each year is that they’ll get placed on an external site when picked up, and the coverage will come with an inbound link.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Also, you know, <a href="http://unfunnel.com/book-of-press-contacts" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">getting press coverage</a>.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Unfortunately, almost all of the press releases getting churned out of marketing departments is not landing any actual press coverage. And the releases that are picked up?</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Those aren’t exactly valuable inbound links when they’re getting funneled out to low quality sites.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Stop trying to weave an amazing story out of something relatively unamazing just so you have PR fodder.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">It’ll just make journalists get really used to ignoring you, and your writing time is better spent on other types of content — like <a href="http://unfunnel.com/blog-post-ideas/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">blog posts</a>, for instance — that attract qualified readers and quality links.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> Writing other types of content — like blog posts, for instance — that attract qualified readers and quality links.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">7. UNTARGETED PAID MEDIA SPEND</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">2015 saw a ton of advancements in paid advertising targeting options. For instance, did you know…</span></div>
<ul style="background-color: white; box-sizing: border-box; margin: 0px 0px 30px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: disc;"><span style="font-family: Verdana, sans-serif;">Twitter paid advertising now allows marketers to target their audience by interest or username?</span></li>
<li style="box-sizing: border-box; list-style-type: disc;"><span style="color: black; font-family: Verdana, sans-serif;"><a href="http://unfunnel.com/facebook-ad-campaigns/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">Facebook paid advertising</a> now lets marketers target their audience by desktop or mobile?</span></li>
</ul>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">If you’re investing in PPC in any capacity and using targeting like this, congratulations, you’re doing it right.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">If, however, you’re dumping money into completely untargeted PPC, it’s kind of like emailing your entire contacts database without doing any segmentation.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Turn off your paid media spend that isn’t leveraging targeting functionality, otherwise you’re throwing your marketing budget right out the window.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> Targeting your PPC campaigns to people you want to reach. Even if that overall volume is lower, the conversion will be higher.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<figure class="wp-caption alignright" id="attachment_5213" style="background-color: white; box-sizing: border-box; float: right; margin: 0px 0px 24px 24px; max-width: 100%; text-align: right; width: 300px;"><a href="http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template/" rel="attachment wp-att-5213" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;"><span style="color: black; font-family: Verdana, sans-serif;"><img alt="Mobile App Marketing Strategy Template" class="size-medium wp-image-5213" height="176" sizes="(max-width: 300px) 100vw, 300px" src="https://i2.wp.com/unfunnel.com/wp-content/uploads/2014/09/ios-mobile-app-promotion-strategy-template.png?resize=300%2C176" srcset="https://i2.wp.com/unfunnel.com/wp-content/uploads/2014/09/ios-mobile-app-promotion-strategy-template.png?resize=300%2C176 300w, https://i2.wp.com/unfunnel.com/wp-content/uploads/2014/09/ios-mobile-app-promotion-strategy-template.png?w=847 847w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="300" /></span></a><figcaption class="wp-caption-text" style="box-sizing: border-box; line-height: 1.2; text-align: center;"><a href="http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif; font-size: small;">iOS Mobile App Marketing Strategy Template</span></a></figcaption></figure><h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">8. THE MOBILE APP YOU’RE DEVELOPING</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">You unequivocally should be investing in mobile marketing.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Investing in mobile application development, however, is a distraction and resource sap for most marketers.</span></div>
<blockquote style="background-color: white; box-sizing: border-box; margin: 40px;">
<div style="box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="box-sizing: border-box; font-weight: 800;"><em style="box-sizing: border-box;"><span style="font-family: Verdana, sans-serif;">There are well over one million mobile apps on the market, and they’re being released at rapidly increasing rates — not to mention 25% of apps are downloaded only once, and never used again after their initial download.</span></em></span></div>
</blockquote>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">With a cluttered market and stickiness challenge, unless your mobile app is going to drive some serious results for your business, reroute your efforts to something that will give you a bigger bang for your buck.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> Optimizing your entire web presence for mobile. The negative impact from having an unfriendly mobile presence will be far greater than the success of a mobile app.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<figure class="wp-caption alignright" id="attachment_9342" style="background-color: white; box-sizing: border-box; float: right; margin: 0px 0px 24px 24px; max-width: 100%; text-align: right; width: 300px;"><a href="http://unfunnel.com/website-design-checklist" rel="attachment wp-att-9342" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;"><span style="color: black; font-family: Verdana, sans-serif;"><img alt="website design strategy checklist" class="size-medium wp-image-9342" height="272" sizes="(max-width: 300px) 100vw, 300px" src="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/11/website-design-strategy-checklist.png?resize=300%2C272" srcset="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/11/website-design-strategy-checklist.png?resize=300%2C272 300w, https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/11/website-design-strategy-checklist.png?w=550 550w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="300" /></span></a><figcaption class="wp-caption-text" style="box-sizing: border-box; line-height: 1.2; text-align: center;"><a href="http://unfunnel.com/website-design-checklist" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif; font-size: xx-small;">2016 Website Design Strategy Checklist</span></a></figcaption></figure><h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">9. UNNECESSARY WEBSITE REDESIGN</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Full-fledged website redesigns start out sounding like a great idea, and end up being a massive headache — typically pulling in more people than you thought would be involved, spending more money than you budgeted, and often adversely impacting conversion rates.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">It’s not that you positively do not need a <a href="http://unfunnel.com/how-to-create-a-website-design-strategy-that-drives-sales/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">website redesign in 2016</a> — you very well may — but before you overhaul what you’ve got, ask yourself if you can work in smaller chunks.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Consider a series of A/B tests in which you incrementally improve upon parts of your website, and apply your learning on a wider scale once they’re statistically significant.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">And if you do learn that a bigger redesign is needed, assess whether you have the in-house resources required to pull it off without derailing all your other initiatives.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">If you don’t, for your sake and your marketing’s, outsource it to a vetted <a href="http://unfunnel.com/pricing" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">digital marketing professional</a>.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> A/B testing various components of your website to discover what smaller changes you can make to have a large impact on conversion.</span></div>
<hr style="background-color: white; box-sizing: content-box; height: 0px;" />
<figure class="wp-caption alignright" id="attachment_9462" style="background-color: white; box-sizing: border-box; float: right; margin: 0px 0px 24px 24px; max-width: 100%; text-align: right; width: 232px;"><a href="http://unfunnel.com/social-list-building" rel="attachment wp-att-9462" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;"><span style="color: black; font-family: Verdana, sans-serif;"><img alt="social media lead generation workbook" class="size-medium wp-image-9462" height="300" sizes="(max-width: 232px) 100vw, 232px" src="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/12/social-media-lead-generation-workbook.jpg?resize=232%2C300" srcset="https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/12/social-media-lead-generation-workbook.jpg?resize=232%2C300 232w, https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/12/social-media-lead-generation-workbook.jpg?w=638 638w" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%;" width="232" /></span></a><figcaption class="wp-caption-text" style="box-sizing: border-box; line-height: 1.2; text-align: center;"><a href="http://unfunnel.com/social-list-building" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="color: black; font-family: Verdana, sans-serif; font-size: xx-small;">SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS</span></a></figcaption></figure><h3 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">10. SOCIAL MEDIA CHANNELS NO ONE USES</span></span></h3>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel?</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">And do you remember how almost everyone in the industry thought it was either…</span></div>
<ol style="background-color: white; box-sizing: border-box; margin: 0px 0px 30px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: decimal;"><span style="font-family: Verdana, sans-serif;">Ridiculous, or</span></li>
<li style="box-sizing: border-box; list-style-type: decimal;"><span style="font-family: Verdana, sans-serif;">Not applicable to their <a href="http://unfunnel.com/niche-market-entry-video-checklist/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">niche business</a> or industry?</span></li>
</ol>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">But you keep using them out of fear of getting left behind. If the social networks you’re using aren’t working, now is the time to stop using them.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">For example, if you <a href="http://unfunnel.com/pinterest-for-business-growth/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">gave Pinterest the old college try</a>, and it simply is not driving any meaningful business results for you, let it go.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Just make sure you’re making your decision based on analytics, not gut feelings.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 800;">START FOCUSING ON:</span> Optimizing the social media channels that are driving success for your business. It’s okay to admit that a particular network doesn’t work for you.</span></div>
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<h2 style="background-color: white; box-sizing: border-box; font-weight: 200; line-height: 1.2; margin: 0px 0px 20px;">
<span style="box-sizing: border-box; font-weight: 800;"><span style="font-family: Verdana, sans-serif; font-size: small;">CONCLUSION</span></span></h2>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">There’s no time like the present to take a look at your marketing activities and figure out what’s working, and what isn’t.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">And if you’re setting aggressive marketing goals for yourself, cutting some of the time-wasters and ineffective tactics mentioned in this ebook will give you the bandwidth you need to pursue those new strategies.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">Whatever it is you’re resolving to do with your marketing strategy next year, make sure you resolve one extra thing: To constantly evaluate whether your activities are moving the needle.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">It’s always a good idea to experiment with something new — as long as you know when to say “when” with the latest and greatest.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">This kind of self-analysis will keep you running an <a href="http://unfunnel.com/an-introduction-to-agile-marketing-strategy-slideshare/" style="background: transparent; box-sizing: border-box; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">agile, up-to-date, and efficient marketing machine</a>!</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 30px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><a href="http://unfunnel.com/10-useless-marketing-tactics/?awt_l=EvWlH&awt_m=mcU3uwH49j86bso" target="_blank">Source</a></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com27London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-41948473346199832017-02-15T14:27:00.000+00:002017-02-15T14:27:03.551+00:00How to Make Twitter More Relevant (Using Existing Functionality)<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What to do about Twitter, the platform that everyone references but (seemingly) no one <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">actually uses</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This week, Twitter announced a new <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">Explore tab</span> to help people find the best tweets – replacing <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">Moments</span>, which had been given prime position in the app.</span></span></div>
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<img alt="How to Make Twitter More Relevant Using Existing Functionality | Social Media Today" src="http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/moments%20ex.png" style="border: 0px; box-sizing: border-box; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 443px; line-height: inherit; margin: 2em auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: bottom; width: 485px;" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The move effectively reduces the relevance of Moments, which the platform had once seen as their great hope at fixing their <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">core problem</span> – that being that Twitter’s hard to understand for newbies, which has <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">limited growth</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The new Explore, meanwhile, is their next solution, showcasing all the best live video, trending content and Moments - in that order. Twitter says their tests showed this new option was a better way to highlight <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">the best tweets have to offer</span>.</span></span></div>
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<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background-color: white; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">“Over the past year, we’ve been exploring different ways to make it simpler for people to find and use trends, Moments, and search. During our research process, people told us that the new Explore tab helped them easily find news, what’s trending, and what’s popular right now.”</span></em></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So, cool, right?</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Except, it’s not really. As noted by M.G. Siegler in <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">his post on the change</span>:</span></span></div>
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<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background-color: white; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">“’Explore’ is an abomination. Worse, it’s a bland abomination.”</span></em></div>
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<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Okay, maybe I wouldn’t got that far, but Siegler does make some excellent points in <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">his piece</span> – most notably, Siegler says that Twitter is such a great resource for trending news and content, yet the new Explore only offers a very basic discovery tool, with no personalization or built-in smarts.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><em style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“Twitter is filled with great content. Content you can’t find anywhere else. Content the media increasingly </em><em style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">has to</em> <em style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">report about. If you sign up for Twitter but don’t follow anyone, Twitter should highlight such tweets.”</em> </span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And he’s right, there’s so much available in Twitter, so much real-time, active conversations of relevance that Twitter could use its systems to uncover and highlight. This is probably the most frustrating element about changes like this, that Twitter could do more and provide a better experience.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How do we know Twitter could do more? Because other, more effective, more personalized platforms, have been built using Twitter data.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ll give you an example – <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">Nuzzel</span> is one of my go-to Twitter tools, something I check every day, because it highlights the key topics of discussion amongst my network without me having to sort through it all myself.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<img alt="How to Make Twitter More Relevant Using Existing Functionality | Social Media Today" src="http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/nuz1(1).png" style="border: 0px; box-sizing: border-box; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 347px; line-height: inherit; margin: 2em auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: bottom; width: 650px;" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How Nuzzel works is it analyzes your network - the people you’ve chosen to follow - then it pulls out the most shared content among that list of users and shows you what’s trending. Simple. Stupidly simple, really. But it works.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ve noted several times that Twitter <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">should purchase Nuzzel</span> and integrate it into their app, then use that to make their own recommendation tools more effective.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ll give you a (very basic) example of how that might improve your Twitter experience.</span></span></div>
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<img alt="How to Make Twitter More Relevant Using Existing Functionality | Social Media Today" src="http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/alternative%20twitter(1).png" style="border: 0px; box-sizing: border-box; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 348px; line-height: inherit; margin: 2em auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: bottom; width: 800px;" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The full image is a bit hard to see, so I'll below up each element - first the right hand side.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<img alt="How to Make Twitter More Relevant Using Existing Functionality | Social Media Today" src="http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/alternative%20twitter2.png" style="border: 0px; box-sizing: border-box; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 690px; line-height: inherit; margin: 2em auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: bottom; width: 554px;" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And the left:</span></span></div>
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<img alt="How to Make Twitter More Relevant Using Existing Functionality | Social Media Today" src="http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/alternative%20twitter3.png" style="border: 0px; box-sizing: border-box; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 708px; line-height: inherit; margin: 2em auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: bottom; width: 569px;" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Now, this is the desktop version, of course, and most people access <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">Twitter via mobile</span>, but you could adapt the same functionality to mobile, shifting the ‘News from Friends’ over to ‘Explore’ as the first thing on the list, etc.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As you can see, immediately you get an understanding of the key topics of focus amongst the people you follow, with links to the relevant tweet conversations. In my opinion, that increases Twitter’s value immediately, while it also gives users more motivation to cull their following lists down to the people they’re genuinely interested in to improve the focus. Doing this should ultimately increase engagement, as you’re incentivized to make Twitter more engaging for yourself (rather than simply chasing follower counts)</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Trends needs to be more personalized – part of the problem with ‘Explore’ is that it's just Trends on a new tab. Not improved. Not more targeted. Twitter CEO Jack Dorsey <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">has noted</span> that this is something they’re looking into, but even if you were to use a similar model to Nuzzel, you could detect the top trending hashtags from each users’ network and highlight them here, immediately making them more relevant.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The risk with this is that if your connections are always talking about the same topics – for me, #socialmedia would be high on the list - then those same trends would keep coming up every single day. But Twitter could build an algorithm that detects fluctuations above normal levels – so if everyone was always tweeting about social media, that wouldn’t make my list, as it’d on par with normal levels. But if there were a sudden spike in any new tag, that would be highlighted. Facebook does this with their monthly <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">‘Topics to Watch’ reports</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">On the other side, you could improve the ‘Who to follow’ recommendations by highlighting not only profiles, but what they tweet about.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">At present, ‘Who to follow’ is too unfocused – for example, 90% of my tweets are about social media and digital marketing, yet if I engage with my friend, who’s a massive Chicago Bulls fan, just a couple of times in a week, my ‘Who to follow’ tab quickly switches to a range of Bulls-related accounts.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It is <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">getting better</span>, but it would be good to have some additional context – maybe highlighting each users’ top tweets would help, though admittedly this does make the screen space more crowded (less of a concern on mobile, where it would have its own section).</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ve even added in an ad unit for them – and if they could improve their targeting in the other sections, these ads could be increasingly focused and relevant.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As noted, this sample does look crowded – and my novice design skills probably don’t help - but you can see how just a few changes could make your Twitter experience more compelling, could provide you with links to content you really want to see.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 1em; margin-top: 1em; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Of course, it’s easy for me to say this, I’m not on the Twitter Dev team who’d have to make this actually happen, but the idea here is to highlight that such tools already exist, there are already apps built on Twitter data that provide more targeted, focused functionality.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Twitter CEO Jack Dorsey did recently <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline-color: initial; outline-style: initial;">ask users for recommendations</span> on what they’d like to see improved, and he made specific note of more focused alerts and topic options.</span></span></div>
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<span style="background-color: white; font-weight: inherit; outline-color: initial; outline-style: initial;"><span style="font-family: Verdana, sans-serif;">29 Dec</span></span></div>
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<span class="TweetAuthor-avatar Identity-avatar" style="border-radius: 4px; display: inline-block; font-weight: inherit; height: 36px; left: 0px; line-height: 1.2; outline: 0px; overflow: hidden; position: absolute; text-decoration: inherit; top: 0px; width: 36px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="" class="Avatar" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/711917793546014720/IFLhbScZ_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/711917793546014720/IFLhbScZ_bigger.jpg" src="https://pbs.twimg.com/profile_images/711917793546014720/IFLhbScZ_normal.jpg" style="border: 0px; max-height: 100%; max-width: 100%;" /></span></span></span><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700; line-height: 1.2; outline: 0px; text-decoration: inherit;" title="Peter Heacock">Peter Heacock</span><span style="font-weight: inherit; line-height: 1.2; outline-color: initial; outline-style: initial;"> </span><span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: static; top: 0px;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span> <span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" title="@PeteHeacock">@PeteHeacock</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="PrettyLink-prefix" style="outline: 0px; text-decoration: none;">@</span><span class="PrettyLink-value" style="outline: 0px; text-decoration: none;">jack</span><span style="outline-color: initial; outline-style: initial;"> </span>channels for different types of people I follow. Swipe left or right for politics peeps, friends, sports etc.</span></span></div>
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<span class="TweetAuthor-avatar Identity-avatar" style="border-radius: 4px; display: inline-block; font-weight: inherit; height: 36px; left: 0px; line-height: 1.2; outline: 0px; overflow: hidden; position: absolute; text-decoration: inherit; top: 0px; width: 36px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="" class="Avatar" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/768529565966667776/WScYY_cq_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/768529565966667776/WScYY_cq_bigger.jpg" src="https://pbs.twimg.com/profile_images/768529565966667776/WScYY_cq_normal.jpg" style="border: 0px; max-height: 100%; max-width: 100%;" /></span></span></span><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700; line-height: 1.2; outline: 0px; text-decoration: inherit;" title="jack">jack</span><span style="font-weight: inherit; line-height: 1.2; outline-color: initial; outline-style: initial;"> </span></span></span><span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><div aria-label="Verified Account" class="Icon Icon--verified " role="img" style="background-image: url("data:image/svg+xml; background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.11111em;" title="Verified Account">
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</span></span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">✔</span></span></span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" dir="ltr" style="background-color: white;" title="@jack"><span style="font-family: Verdana, sans-serif;">@jack</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="PrettyLink-prefix" style="outline: 0px; text-decoration: none;">@</span><span class="PrettyLink-value" style="outline: 0px; text-decoration: none;">PeteHeacock</span><span style="outline-color: initial; outline-style: initial;"> </span>been thinking a lot about this. More topic focused v account generally</span></span></div>
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<span style="background-color: white; font-weight: inherit; outline-color: initial; outline-style: initial;"><span style="font-family: Verdana, sans-serif;">6:36 PM - 29 Dec 2016</span></span></div>
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<span style="outline-color: initial; outline-style: initial;"> </span><span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; vertical-align: text-bottom;">7</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">7 Retweets</span></li>
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<span style="outline-color: initial; outline-style: initial;"> </span><span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; vertical-align: text-bottom;">130</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">130 likes</span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So this is something Twitter is aware of, something they are looking at.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s all possible, the capacity does exist. Let’s hope Twitter can make explore into a more valuable option, and maximize the capacity of the platform as a more individually relevant news source.</span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="background-color: white;"><a href="http://www.socialmediatoday.com/social-networks/how-make-twitter-more-relevant-using-existing-functionality" target="_blank">Source</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com9London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-73117411796615055552017-02-13T13:56:00.001+00:002017-02-13T13:58:54.464+00:00How to Get 300 Real, Targeted Instagram Followers Per Day<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="instagram" height="384" src="http://72gpf1za5iq428ekh3r7qjc1.wpengine.netdna-cdn.com/wp-content/uploads/2017/01/instagram.jpg" width="640" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A few years ago, <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">I wrote a post about Instagram</span> on how to get more followers and likes.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But there’s a problem with that post. I wrote it in 2012!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram is a <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">completely </em>different animal today. If you read my old article, you’ll get some useful tips and tricks. But you won’t know how to leverage all of Instagram’s new features.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Since that time, Instagram changed their <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">entire look!</span></span></span></div>
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<img alt="image15" class="lazy aligncenter size-full wp-image-23724" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image15-2.jpg" height="397" src="http://neilpatel.com/wp-content/uploads/2017/01/image15-2.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="780" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The shiny new Instagram has more users, more power, more capabilities, more features, and more potential than it did in 2012.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It was time to produce a new article on Instagram. That’s the main reason I wrote this article.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But there’s another reason I wrote this article. I want to help you succeed on Instagram.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What does it mean to <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">succeed? </em>It means that you’re attracting all the normal stuff like followers, likes, mentions, and comments.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It also means that you’re engaging at a deeper level with your audience. You’re connecting with them in a way that truly matters.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In this article, you’re going to learn how to get 300+ real, targeted Instagram followers <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">per day.</em></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ll show you how to do this step-by-step.<span id="more-23708" style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Introducing Instagram</span></span></h2>
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<img alt="image17" class="lazy aligncenter size-full wp-image-23726" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image17-1.png" data-pin-nopin="true" height="567" src="http://neilpatel.com/wp-content/uploads/2017/01/image17-1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1999" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In case you’re new to the platform, let me give you some quick facts on Instagram.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram is a photo sharing mobile app. It was launched in 2010 as a typical freebie app. There were a lot of other photo apps, but Instagram hit the sweet spot and started to grow.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">They grew so fast that Facebook took interest and bought them for $1 billion in April, 2012.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As of June 2016, Instagram has 500 million monthly active users!</span></span></div>
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<img alt="image22" class="lazy aligncenter size-full wp-image-23732" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image22-1.jpg" data-pin-nopin="true" height="495" src="http://neilpatel.com/wp-content/uploads/2017/01/image22-1.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="774" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram used to be a really basic app. You took a picture. You put a filter on it (to make yourself look better). You shared with your small Instagram following.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">That was it. No bells. No whistles. Nothing fancy.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">That’s no longer the case.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Today, Instagram is packed with tons of features. Once Snapchat started attracting millions of followers, and when apps like Periscope leveraged live video, Instagram rushed to offer these features as well.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, you can edit photos using more advanced <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">photo editing</span> features instead of relying on Instagram’s built-in filters.</span></span></div>
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<img alt="image23" class="lazy aligncenter size-full wp-image-23733" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image23.jpg" height="361" src="http://neilpatel.com/wp-content/uploads/2017/01/image23.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="822" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can also post <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">Stories</span>. Stories appear at the top of your friends’ feeds, and appear there for only 24 hours. If you want to keep your stories discrete, you can send them only to select friends or curated groups.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="480" kwframeid="1" src="https://player.vimeo.com/video/192220333" style="border-style: initial; border-width: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="640"></iframe></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Like Snapchat, you can edit your pictures with text, drawing, and other special effects.</span></span></div>
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<img alt="image09" class="lazy aligncenter size-full wp-image-23718" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image09-1.jpg" height="810" src="http://neilpatel.com/wp-content/uploads/2017/01/image09-1.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="456" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Unlike Snapchat, however, there are no filters that make you <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">look like a dog.</span></span></span></div>
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<img alt="image05" class="lazy aligncenter size-full wp-image-23714" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image05-2.jpg" data-pin-nopin="true" height="1920" src="http://neilpatel.com/wp-content/uploads/2017/01/image05-2.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1080" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram’s <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">Live Video</span> feature is still catching on. It’s not like most live video platforms, because the video disappears as soon as you stop streaming. You can watch live videos <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">only </em>while they’re being filmed.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My goal in this article is just to show you how to get followers, not teach you how to use every feature.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Still, it’s important to be aware of these features, because you’re going to be using them as you grow your audience by thousands per week.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The first five steps are foundational, so I’ll go through each of them briefly. Then, I’ll dive into details in steps 6-8.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit;"><span style="font-family: Verdana, sans-serif;"><img alt="" height="297" src="http://72gpf1za5iq428ekh3r7qjc1.wpengine.netdna-cdn.com/wp-content/uploads/2015/11/alana-mitchell.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="700" /></span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 1: Design your profile for maximum engagement</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The first thing you’ll need to do is to create an Instagram profile that people will be interested in.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This matters. Your picture, your name, profile name, and your description are your digital billboard on Instagram. People <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">will </em>look at it, browse your photos, and check out your website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Everything starts here.</span></span></div>
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<img alt="image18" class="lazy aligncenter size-full wp-image-23727" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image18-1.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image18-1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you’re just getting started with Instagram, the process will be simple and straightforward during the signup process.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you already have an Instagram account, you can change your profile name and username.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">First, tap on the profile icon at the bottom right corner.</span></span></div>
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<img alt="image25" class="lazy aligncenter size-full wp-image-23735" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image25-1.jpg" height="552" src="http://neilpatel.com/wp-content/uploads/2017/01/image25-1.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1242" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then, tap “Edit Profile” at the top of the page.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Now, change each of the following to something that accurately reflects who you are and the value you provide.</span></span></div>
<ol style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px 0px 0.833333em; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Name. I recommend using your personal name.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px 0px 0.833333em; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Username. Your username needs to be unique. If your name is already taken, add some words or phrases that make it distinct.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px 0px 0.833333em; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A URL. Point this to your website if you have one. This URL is the only clickable link that you’ll be able to provide on Instagram.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Information. A brief description about yourself. Make this description as warm and engaging as possible. An emoji or two doesn’t hurt.</span></span></li>
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<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 2: Post photos that grab people’s attention and make them want to engage with you</span></span></h2>
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<span style="background-color: white; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit;"><span style="font-family: Verdana, sans-serif;"><img alt="" height="350" src="http://72gpf1za5iq428ekh3r7qjc1.wpengine.netdna-cdn.com/wp-content/uploads/2015/11/neilad3.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="350" /></span></span></div>
<span style="background-color: white; letter-spacing: 0.25px;"><span style="font-family: Verdana, sans-serif;">Instagram is all about the pictures. In this step, you need to build a collection of attention-grabbing posts.</span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s how.</span></span></div>
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<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Post original photos</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">No one likes to see an Instagram account that is stacked with stock photos or reposted viral pictures. Use your own photos.</span></span></div>
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<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Make sure your photos are relevant</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Whenever you post a photo, think about the group that <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">you </em>want to attract. Who are these people? What will grab their attention? I’ll provide some examples of relevancy below.</span></span></div>
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<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Add a location</span></strong></h3>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When you add a location to your photo, you’ll get more visibility. Why? Because your photo “lives” in that location. Anytime someone searches for photos taken within an area, they will see your photo.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap “Add Location” on the new post screen.</span></span></div>
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<img alt="image00" class="lazy aligncenter size-full wp-image-23709" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image00-3.jpg" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image00-3.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram provides you with a list of possible locations to choose from.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">However, you can type in any location you want to, and Instagram will show you a list of the popular nearby locations.</span></span></div>
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<img alt="image06" class="lazy aligncenter size-full wp-image-23715" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image06-3.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image06-3.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I recommend choosing a popular location, so your post will get more visibility.</span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 3: Add a long image caption to the post</span></span></h2>
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<div class="alignleft align-sc" style="border: 0px; box-sizing: inherit; float: left; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.3em; margin-right: 1.66667em; margin-top: 0.416667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit;"><span style="font-family: Verdana, sans-serif;"><img alt="" height="350" src="http://72gpf1za5iq428ekh3r7qjc1.wpengine.netdna-cdn.com/wp-content/uploads/2015/11/neilad2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="350" /></span></span></div>
<span style="background-color: white; letter-spacing: 0.25px;"><span style="font-family: Verdana, sans-serif;">This is one of the most overlooked tactics in sharing photos. You should add several paragraphs of valuable written content to your post.</span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You’re allowed to write 2,200 characters. <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">That’s a lot! </em>For reference, 2,200 characters in this article will take you from the beginning all the way down to the paragraph that ends with “curated groups.” (CTRL + F to find it, and see how long 2,200 characters can stretch!)</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram will show only three lines of your image caption in user’s feeds. But that’s okay. If you can grab attention with those first three lines, you’ve won.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram has a nasty thing about not allowing line breaks. The easiest way I’ve found to overcome this issue is by writing my post in my Notes app, copying it, and pasting it into Instagram.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">To make things quicker, I open Notes on my Macbook which syncs with Notes my phone. I type the caption completely, and spell check it.</span></span></div>
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<img alt="image16" class="lazy aligncenter size-full wp-image-23725" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image16-1.jpg" height="320" src="http://neilpatel.com/wp-content/uploads/2017/01/image16-1.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1070" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I open the note on my phone and copy it. Then I open Instagram and paste it into the caption.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Boom. Instant juicy content, and line breaks where I want them.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A long and interesting image caption is the number one way that I’ve found to get people to comment on and like my posts.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You have to lead with a great picture, but a good picture isn’t enough. Everyone’s already doing that! You have to add <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">more </em>value by producing <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">more </em>written content!</span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 4: Add hashtags</span></span></h2>
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<div class="alignright align-sc" style="border: 0px; box-sizing: inherit; float: right; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.3em; margin-left: 1.66667em; margin-top: 0.416667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit;"><span style="font-family: Verdana, sans-serif;"><img alt="" height="350" src="http://72gpf1za5iq428ekh3r7qjc1.wpengine.netdna-cdn.com/wp-content/uploads/2015/11/neilad1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="350" /></span></span></div>
<span style="background-color: white; letter-spacing: 0.25px;"><span style="font-family: Verdana, sans-serif;">You can Instagram all day long, but if you’re not using hashtags, you won’t grow your audience.</span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s that simple.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Hashtags give you visibility. Instagram users hop around on hashtags like a bored person channel surfs. They click from hashtag to hashtag to hashtag, occasionally stopping in to check out an interesting user.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But which hashtags should you use?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you use the bland hashtags like #happy and #selfie, you’ll get some people to notice your post, but it won’t be the right <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">kind </em>of people.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Your goal is to get targeted followers, remember?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s how to do it.</span></span></div>
<h3 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.35em; margin: 0px 0px 1em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Add hashtags in a comment, not in the actual photo</span></strong></h3>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I recommend putting your hashtags in a comment on your own photo.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Why? First, it looks a little bit nicer. Your image caption should be clean and nice-looking. Hashtags tend to make things look messy.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Second, it keeps your caption distinct. Hashtags aren’t for people to <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">see. </em>They are for people to <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">find </em>you.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Third, you can add more hashtags. If you’ve filled out your image caption at the character limit, don’t worry. You have more room in comments.</span></span></div>
<h3 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.35em; margin: 0px 0px 1em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Start by typing a general hashtag that relates to your industry or audience</span></strong></h3>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Go ahead and type a broad hashtag that is relevant to your audience.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, you may type “#digitalmarketer”. Notice what happens in Instagram when you do this.</span></span></div>
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<img alt="image21" class="lazy aligncenter size-full wp-image-23731" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image21-2.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image21-2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram shows you a list of popular hashtags!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You don’t need to <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">guess </em>which ones are popular, because you can see the post count on the right hand side.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Add as many of these hashtags as possible, as long as they are relevant. Doing this will give you a clear idea of the types of hashtags to use, and where to use them.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When you find a list of hashtags that gets high levels of engagement, I recommend copying these and saving them in a note file on your phone. That way, instead of typing them out every time, you can copy and paste them into your comment.</span></span></div>
<h3 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.35em; margin: 0px 0px 1em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Use 30 hashtags</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How many hashtags should you use?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s a good rule of thumb: No less than 5. No more than 30.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Why no more than 30? If you add more than 30, <span style="border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">Instagram won’t let you post</span> the comment.</span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 5: Create a posting schedule</span></span></h2>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you don’t post on Instagram, no one is going to bother following you.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here is what I recommend:</span></span></div>
<ul style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Post 1-2 photos or videos per day.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Add 5-30 Instagram stories per day.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Post 1 live video per day <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">at the same time each day.</em></span></span></li>
</ul>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let me break this down for you.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Post 1-2 photos per day.</span></strong></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The most popular Instagrammers post <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">a lot </em>of pictures.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There is a correlation between how often you post and how many followers you have.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So why do you want to post every day? Because you’ll get more followers <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">and </em>more visibility (which also gives you more followers).</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Don’t stick to photos only. As Nike’s feed shows, you can get a lot of engagement from posting videos.</span></span></div>
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<img alt="image12" class="lazy aligncenter size-full wp-image-23721" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image12-1.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image12-1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<h3 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.35em; margin: 0px 0px 1em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Add 5-30 Instagram stories per day</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Wow. That’s a lot of stories!</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sure, but it’s relatively easy to do. You can post videos or still photos. I recommend a mix of both.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Your Stories will cycle automatically like a video playlist. Even though each story lasts only 15 seconds, you can string them together to form a long video.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This Instagrammer keeps up a regular stockpile of 30+ stories. The technique is effective, because she appears regularly at the top of her followers’ newsfeeds.</span></span></div>
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<img alt="image08" class="lazy aligncenter size-full wp-image-23717" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image08-3.jpg" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image08-3.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<h3 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.35em; margin: 0px 0px 1em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Post 1 live video per day at the same time each day</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Live video hasn’t taken off on Instagram like it has on Facebook, but it’s still powerful.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I recommend doing your live video at the same time each day.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Why? Because a live video appears <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">only </em>while it’s being broadcast. If you broadcast at random times — times when your followers aren’t actively <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">on </em>Instagram — no one is going to know you were even on live video.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There’s an easy way to overcome Instagram’s live video limitations.</span></span></div>
<ol style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px 0px 0.833333em; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Post a photo to your feed that announces the time you’ll be broadcasting live.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: decimal; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Post a story every day that announces your upcoming live broadcast.</span></span></li>
</ol>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You’re ready to roll. Your audience will be prepared for your broadcast, and ready to tune in.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">To start a live video, tap the camera in the upper left corner.</span></span></div>
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<img alt="image11" class="lazy aligncenter size-full wp-image-23720" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image11-3.jpg" height="853" src="http://neilpatel.com/wp-content/uploads/2017/01/image11-3.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1241" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then, swipe left to get to “live.”</span></span></div>
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<img alt="image04" class="lazy aligncenter size-full wp-image-23713" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image04-2.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image04-2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You’ll see a three-second countdown timer.</span></span></div>
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<img alt="image03" class="lazy aligncenter size-full wp-image-23712" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image03-2.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image03-2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then, you’re live!</span></span></div>
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<img alt="image10" class="lazy aligncenter size-full wp-image-23719" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image10-2.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image10-2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Live videos are the first in line in the story carousel. In other words, as long as you’re live, more people will see you.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The more often you can post live videos, the better. Experiment with different times of day to see which time works best.</span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 6: Locate your target users, and begin following them</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Believe it or not, everything we’ve discussed up to this point has been simple introduction.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You may be thinking <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">what?! What about the massive amounts of followers?</em></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you follow the steps above, you will be attracting users at a rate of 20+ per day, and probably more.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">First, you’ll get followers slowly, and then the speed picks up over time. During your first few days following this guide, you may only get 5 new followers a day.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Within a week, however, the velocity will pick up.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Now, however, it’s time to put things into hyper gear. In this step, I’ll show you how to find your tribe and prepare for an avalanche of followers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<strong style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">First, locate your top competitors.</span></strong></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Who is the Instagram user who already has a big following in your niche?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Find them, and start to follow their followers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s how.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap the find icon from the Instagram feed screen.</span></span></div>
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<img alt="image02" class="lazy aligncenter size-full wp-image-23711" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image02-3.jpg" height="581" src="http://neilpatel.com/wp-content/uploads/2017/01/image02-3.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1273" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You’ll see a display of popular videos and posts.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap the “search” bar at the top.</span></span></div>
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<img alt="image20" class="lazy aligncenter size-full wp-image-23730" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image20-2.jpg" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image20-2.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap “tags,” and begin searching for a term that is relevant in your industry.</span></span></div>
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<img alt="image07" class="lazy aligncenter size-full wp-image-23716" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image07-1.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image07-1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I noticed that “#digitalmarketing” has nearly 900,000 posts, so I tap it first. Here’s what I see.</span></span></div>
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<img alt="image24" class="lazy aligncenter size-full wp-image-23734" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image24-1.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image24-1.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are nine photos at the top. These are considered “top posts,” because they were posted by users with a lot of followers, or they have a lot of likes and comments.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One or more of these photos was posted by a power user — someone with a lot of followers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’m going to tap the photo of Warren Buffett.</span></span></div>
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<img alt="image01" class="lazy aligncenter size-full wp-image-23710" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image01-3.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image01-3.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Immediately, I notice that this photo has 1,230 likes. That’s a lot of likes.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I also notice that the photo was posted by @successfield. I may have never heard of @successfield, but they are obviously posting photos within my niche. And those photos are obviously popular.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So, I tap their name in the upper left corner. Here’s what I see.</span></span></div>
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<img alt="image14" class="lazy aligncenter size-full wp-image-23723" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image14-2.png" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image14-2.png" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I notice that they have 69.6k followers. This is a large following. I want to follow their followers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s the rationale. If these 69.6k people chose to follow @successfield, then they might choose to follow <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">me, </em>too. I’m in the same niche, same industry, and am providing just as much value (if not more!).</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I tap “69.6” to see the list of followers.</span></span></div>
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<img alt="image13" class="lazy aligncenter size-full wp-image-23722" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image13-3.jpg" height="1999" src="http://neilpatel.com/wp-content/uploads/2017/01/image13-3.jpg" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="1125" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I can follow every one of these users by tapping “follow.”</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You should follow this process multiple times in order to find <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">more </em>influencers in your space. Also, you should find the influencers who have the most engaged audience.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Repeat the above process every day as you seek to build new followers. Every time, the experience will be different. Experiment with it until you find the pattern that delivers the highest number of followers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s that process in bullet point format:</span></span></div>
<ul style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap the search icon.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap the search bar at the top of the screen.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap or swipe to tags.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Type a tag that is relevant in your industry.</span></span><ul style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style: none; margin: 0.833333em 0px 0px 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are probably dozens if not <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">hundreds </em>of tags you could use. This is where you should branch out and experiment with different tags.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I also recommend exploring the “related” tags that Instagram displays at the top of the screen. You can find valuable tags and users that people are engaging on using this list.</span></span></li>
</ul>
</li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap a top post within that hashtag.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Make sure that the account who posted has a lot of followers (rule of thumb: They should have more followers than people they are following).</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tap the number of followers they have.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Begin following these followers.</span></span></li>
</ul>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 7: Follow 50 users per hour</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How many users can you follow and at what rate?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Nobody except a few select Instagram developers know the exact numbers.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Obviously, Instagram wants to keep users from abusing the system by spamming people with useless information. Therefore, they have some restrictions in place that keep you from following too many people.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"><span style="font-family: Verdana, sans-serif;">The limit seems to be 7,500.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s going to take you a long time to reach 7,500. So what should you do?</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Follow at least 50 users per hour. If you try to follow too many people within a certain amount of time, you’ll no longer be able to follow people.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram won’t ban your account. They will simply prevent the “follow” button from working.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What should you do then? Wait an hour, and try again. Most likely, you’ll be able to follow more people.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Do you think that following 50 users might take too much time? It doesn’t.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s how it works. You can do this in just a few minutes each hour.</span></span></div>
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<img alt="image19" class="lazy aligncenter size-full wp-image-23729" data-original="http://neilpatel.com/wp-content/uploads/2017/01/image19.gif" height="573" src="http://neilpatel.com/wp-content/uploads/2017/01/image19.gif" style="border: 0px; box-sizing: inherit; display: block; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="321" /></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Repeat this process as often as possible.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As you follow users, many will begin to follow you back. If you are actively posting, engaging, and providing value, then you will quickly begin to attract a following.</span></span></div>
<h2 style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: 1.25em; margin: 0px 0px 1.25em; padding: 1.66667em 0px 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Step 8: Become an active member of the Instagram community</span></span></h2>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram isn’t just a broadcast platform. It’s a <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">community </em>of people who are helping each other, providing value, learning, and growing.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Personally, I’ve found a lot of inspiration on Instagram. I’ve met new people. I’ve learned new things. It’s been a great place for personal development and networking.</span></span></div>
<div style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; margin-bottom: 1.66667em; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here are the things that you should do in order to become an active member of the Instagram community, and to grow and cultivate your audience at the same time:</span></span></div>
<ul style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant-numeric: inherit; letter-spacing: 0.25px; line-height: inherit; list-style: none; margin: 0px 0px 1.66667em 1.38889em; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If someone follows you, follow them back. Obviously, you want to avoid following spam accounts.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If someone comments on your photo, reply with a comment directed toward them. Mention them, using @, in the comment.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Like the photos that have hashtags that you’re interested in.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Comment on the photos that contain hashtags you’re interested in.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Like other people’s comments on photos that you’re interested in.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Send direct messages to people who you’re interested in, or who provide a lot of value.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px 0px 0.833333em; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In your photo, tag users who you know personally, or with whom you’ve formed a relationship on Instagram.</span></span></li>
<li style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; list-style: none; margin: 0px; padding: 0px 0px 0px 33px; position: relative; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Ask questions or invite feedback in your posts.</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There’s a difference between being a publisher on Instagram vs. being a participant.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I encourage you to become a participant.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Conclusion</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instagram is a valuable place for personal branding and sales. It’s easy to neglect it, though, because it seems challenging to build a following.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There is a way to building a powerful tribe of targeted followers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">These are the exact steps that I and my clients have used to attract more than 300 followers every day.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One of the best parts about it is that these followers are loyal. As long as I’m providing valuable content and regularly contributing as a member of the community, they won’t unfollow me.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Instead, they’ll tell other people about me, and my following will continue to grow.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Eventually, you’ll reach a point where you won’t have to follow other users as aggressively. Instead, people will start flocking to <em style="border: 0px; box-sizing: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">you.</em></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">By that point, all your hard work has paid off, and you’re well on your way to becoming a powerful Instagram brand.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><a href="http://neilpatel.com/blog/how-to-get-300-real-targeted-instagram-followers-per-day/" target="_blank">Source</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com14London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-75414628914509575362017-02-09T13:53:00.000+00:002017-02-09T13:53:05.178+00:00How To Use Facebook Messenger Ads in Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<figure style="box-sizing: inherit; margin: 0px 0px 20px; text-align: left;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="MessengerAdsBlog_V1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" data-frizzlyindex="1" height="357" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/MessengerAdsBlog_V1.jpg" style="border: 0px none; box-sizing: inherit; height: inherit; margin: 0px; max-width: 1150px; vertical-align: middle; width: 670px;" width="672" /></span></span></figure><div class="qlty_blck" style="box-sizing: inherit; margin: 0px 0px 60px;">
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<span style="box-sizing: inherit; display: block; font-style: italic;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Want to learn how to drive quality traffic from platforms like Facebook, Google, YouTube and LinkedIn? Become a <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Certified Customer Acquisition Specialist</span> and have a guaranteed traffic plan for acquiring new customers. <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Learn more now.</span></span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">January 24,2017 by<br style="box-sizing: inherit;" /><span style="box-sizing: inherit; line-height: 15px; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Molly Pittman</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Pick legible, clear fonts, especially if it’s going to be a small Facebook ad.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When Facebook began rolling out Messenger ads on November 8, 2016, I knew we were in for some excitement!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">DigitalMarketer has been <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">testing</span> ever since, and in this post, I’m explaining <span style="box-sizing: inherit; font-weight: bolder;">the ins and outs of Facebook Messenger ads and how to strategically deploy them in your business. <img alt="how-to-use-facebook-messenger-ads" class="alignright wp-image-63231" height="159" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/1.24_Quotebox1.png" style="border: 0px none; box-sizing: inherit; float: right; height: inherit; margin: 0px 40.1875px; max-width: 100%; vertical-align: middle;" width="300" /></span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But before you can put them to work you need to know the <span style="box-sizing: inherit; font-weight: bolder;"><em style="box-sizing: inherit;">why—</em></span>why this ad type matters to <span style="box-sizing: inherit; font-weight: bolder;">ANY</span> and <span style="box-sizing: inherit; font-weight: bolder;">EVERY</span> business…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I know it’s easy to assume that this ad type (or channel as a whole) would only work for “high-tech” audiences, or “big” companies that have the resources to man a customer communication channel…. but, stay with me.</span></span></div>
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<span style="background-color: white; box-sizing: inherit; font-weight: bolder;"><span style="font-family: Verdana, sans-serif;">That’s not the case.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">After doing a bit of thinking and research, I realized that assuming Messenger only works for highly technical markets is like saying that Facebook as a marketing channel only works for highly technical markets…</span></span></div>
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<img alt="facebook-messenger-ads1" class="size-full wp-image-63116 aligncenter" height="540" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads1.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This chart from <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Business Insider</span> is mind-blowing. At the beginning of 2015, <span style="box-sizing: inherit; font-weight: bolder;">monthly usage of the top four messaging apps surpassed usage of the top four social networks</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And, over ONE BILLION people use Facebook Messenger as a whole. Even my great-grandmother (she’s in her 90’s) uses Facebook Messenger…</span></span></div>
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<img alt="" class="aligncenter wp-image-63178" height="379" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads2-1.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My point is that we must not only enter the conversation that’s already taking place in our customer’s head, we must BE in the places where our customers are having their conversations.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Aside from even advertising through Messenger, being reactive and responsive to your people throughout the entire <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Customer Journey</span> via Messenger is essential.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I recently experienced this as a consumer.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I was driving down the road and saw a new apartment complex. I reached out <span style="box-sizing: inherit; font-weight: bolder;">via Messenger</span> from their Facebook page to inquire about the property.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><em style="box-sizing: inherit;">Every step</em> of my Customer Journey, from scheduling a tour to negotiating the lease, was done through <em style="box-sizing: inherit;">Facebook Messenger</em>. It’s very likely that if they weren’t as responsive on Messenger as they were, I would’ve ended up living somewhere else.</span></span></div>
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<img alt="how-to-use-facebook-messenger-ads" class="alignleft wp-image-63239" height="159" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/1.24_Quotebox2_720.jpg" style="border: 0px none; box-sizing: inherit; float: left; height: inherit; margin: 0px 40.1875px; max-width: 100%; vertical-align: middle;" width="300" /><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you get nothing else out of this article remember this… <span style="box-sizing: inherit; font-weight: bolder;">Messenger will continue to become an essential communication channel.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Facebook reported that more than one in two people say they’re more likely to shop with a business they can message, and 67% of people expect to message businesses more in the next two years.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s how people are communicating with family and friends. A large portion of our society prefers to communicate via a messenger with quick responses.</span></span></div>
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<span style="background-color: white; box-sizing: inherit; font-weight: bolder;"><span style="font-family: Verdana, sans-serif;">Adapt… or lose business to your competition.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Now, we, as marketers, have the opportunity to tap into this tremendous channel to grow our business and better serve our customers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Here’s How It Works…</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are two different “types” of Facebook Messenger ads.</span></span></div>
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<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Facebook Messenger as a destination (I’m calling them <span style="box-sizing: inherit; font-weight: bolder;">destination ads</span>)</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Facebook Messenger as a placement (<span style="box-sizing: inherit; font-weight: bolder;">sponsored messages</span>)</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s start with…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Facebook Messenger as a Destination (Destination Ads)</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Destination ads appear in the newsfeed, and when clicked on, open inside of a Facebook message (instead of sending traffic to a URL):</span></span></div>
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<img alt="facebook-messenger-ads4" class="size-full wp-image-63122 aligncenter" height="363" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads4.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can find this destination option at the ad level when creating a campaign in Ads Manager or Power Editor.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The ad looks and feels like a normal ad, with the option to include an image, video, carousel, slideshow, etc.:</span></span></div>
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<img alt="facebook-messenger-ads5" class="size-full wp-image-63124 aligncenter" height="664" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads5.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A few things to note about destination ads…</span></span></div>
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<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can target <span style="box-sizing: inherit; font-weight: bolder;">ANYONE</span> (this is important – you can target interests, behaviors, custom audiences, etc.)</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Available in the newsfeed (desktop and mobile)</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Available for campaigns with the objective “page post engagement” or “send people to a destination on or off Facebook” – so, don’t panic if you chose another objective and don’t see Messenger as an option</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Ways to use this ad type…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Retargeting</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What’s the biggest “hang-up” in your Customer Journey?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Use destination ads to give people an extra touch point with your brand. Help them overcome any barriers to purchase.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, we use Messenger ads to retarget people who visit our sales pages but don’t purchase the product. If you visit the <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">sales page for DigitalMarketer Lab</span> but don’t buy, you’ll see this ad:</span></span></div>
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<img alt="facebook-messenger-ads6" class="size-full wp-image-63126 aligncenter" height="773" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads6.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There’s usually a reason people don’t buy, and if you give people a platform to ask questions and help overcome doubt, it works wonders. For example, people want to know if the product will actually work for their business, if there is a contract or commitment, if they can add team members, etc.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Once their questions are answered, most are ready to purchase the product. This entire conversation is happening via Facebook Messenger.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">2. Cold traffic</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">We have the option to run destination ads to <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">cold traffic</span> (people who have never heard of our brand). </span></span><img alt="how-to-use-facebook-messenger-ads" class="alignright wp-image-63233" height="159" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/1.24_Quotebox3.png" style="border: 0px none; box-sizing: inherit; float: right; height: inherit; margin: 0px 40.1875px; max-width: 100%; vertical-align: middle;" width="300" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This can be used to raise <span style="box-sizing: inherit; font-weight: bolder;">awareness</span> and <span style="box-sizing: inherit; font-weight: bolder;">acquire</span> customers, but—<span style="box-sizing: inherit; font-weight: bolder;">it must be done right</span>.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The key here is to make sure the ad prompts an ideal sales conversation. For example, if your ad asks people to respond with their favorite color, it’s probably going to be a waste of time and money.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But, if you can prompt a conversation that leads to your ideal sales conversation… you’re golden.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Imagine you own a home improvement company that provides a slew of services: plumbing, landscaping, painting, etc.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You run an ad in your local area, “If you could ‘fix’ one aspect of your home, what would it be?”. People respond with “landscaping” or “I’d paint my home.” You now know their pain point and can cater your conversation to this topic, hopefully ending in a sale.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Again, I wouldn’t recommend starting here as I don’t believe this is the most highly leveraged activity within Facebook Messenger ads, but, it’s worth a shot when you’re ready for scale.</span></span></div>
<h2 style="box-sizing: inherit; font-weight: 500; line-height: initial; margin-bottom: 0.5rem; margin-top: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;"><span style="box-sizing: inherit; font-weight: bolder;">Facebook Messenger as a Placement (Sponsored Messages)</span><span style="box-sizing: inherit; font-weight: bolder;"> </span></span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sponsored messages appear inside of the Facebook Messenger inbox.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads7" class="size-full wp-image-63127 aligncenter" height="161" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads7.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s an identical experience to receiving a Facebook message from a friend, these just come from a brand.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can find this option at the ad set level when creating a campaign in Ads Manager or Power Editor:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads8v2" class="aligncenter size-full wp-image-63183" height="490" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads8v2.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When creating an actual message, you can include links and images:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads9" class="size-full wp-image-63129 aligncenter" height="647" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads9.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A few things to note about sponsored messages…</span></span></div>
<ol style="box-sizing: inherit; margin-bottom: 1rem; margin-top: 0px;">
<li style="box-sizing: inherit;"><span style="background-color: white; box-sizing: inherit; font-weight: bolder;"><span style="font-family: Verdana, sans-serif;">You can ONLY target people who have previously messaged your page in the past.</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s available for campaigns with objectives of “send people to a destination on or off of Facebook” and “website conversions.”</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Facebook charges advertisers by impressions, <span style="box-sizing: inherit; font-weight: bolder;">you are charged whether the end user opens the message or not…</span> unless you use a tool like….</span></span></li>
</ol>
<h3 style="box-sizing: inherit; line-height: initial; margin: 0px 0px 20px; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">ManyChat.com</span></span></h3>
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<img alt="facebook-messenger-ads10" class="aligncenter wp-image-63130" height="265" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads10.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">ManyChat</span> is much more than a “bot” (in my opinion, the bot is the least sexy feature).</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">ManyChat builds a list of subscribers that you can send sponsored messages to; people who have previously messaged your page:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads11" class="size-full wp-image-63131 aligncenter" height="384" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads11.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Although Facebook is building this list, too, the benefit is ManyChat <span style="box-sizing: inherit; font-weight: bolder;">allows you to broadcast sponsored messages to your subscriber list</span> for just $10/month (instead of paying Facebook on a CPM basis):</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads12" class="size-full wp-image-63132 aligncenter" height="397" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads12.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">We’ve sent four sponsored messages to our subscriber list, and the open rates have been INSANE (especially compared to email open rates)!!</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads13" class="size-full wp-image-63133 aligncenter" height="261" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads13.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So far, we’ve only sent promotional broadcasts (that mimic our email promotional calendar) to sell tickets to <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">our annual event</span> and invite prospects to join <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">DM Lab</span>. We do plan to begin weaving in content based emails, similar to an email newsletter, in the near future.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">(<span style="box-sizing: inherit; font-weight: bolder;">RELATED:</span> <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger</span>)</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So, ready to put this to work in your business? Let’s talk about…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">(<span style="box-sizing: inherit; font-weight: bolder;">NOTE:</span> Want to become a <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">certified paid traffic master</span>? Learn how to drive quality traffic from platforms like Facebook, Google, YouTube, and LinkedIn and build a guaranteed system for acquiring customers with our Paid Traffic Mastery Certification. <span style="box-sizing: inherit; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;">Learn more now.</span>)</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white; border-color: initial; border-image: initial; box-sizing: inherit; height: inherit; margin-left: auto; margin-right: auto; touch-action: manipulation; transition-delay: initial; transition-duration: 0.7s; transition-property: all;"><span style="font-family: Verdana, sans-serif; font-size: small;"><img alt="paidtraffic2" class="aligncenter size-full wp-image-62465 frizzly-image-hover" height="375" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2016/12/paidtraffic2.gif" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">How to Build Your Subscriber List</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sponsored messages are so powerful, and—this is really important—the fact that you can only send them to people who have previously messaged your page will keep this from becoming a <span style="box-sizing: inherit; font-weight: bolder;">spam-fest</span>. </span></span><img alt="how-to-use-facebook-messenger-ads" class="alignright wp-image-63236" height="159" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/1.24_Quotebox4-580.png" style="border: 0px none; box-sizing: inherit; float: right; height: inherit; margin: 0px 40.1875px; max-width: 100%; vertical-align: middle;" width="300" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But, there does need to be list building strategies, similar to email.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can use destination ads to build your Messenger subscriber list.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">ManyChat also provides a unique URL that when clicked, opens a Facebook message with your brand page.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, we sent an email and used the link to drive messages:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads14" class="size-full wp-image-63134 aligncenter" height="1057" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads14.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Not only did this provide an extra line of communication for people who would prefer to use Messenger, it sold tickets! As you can see from this Facebook Messenger conversation between a customer and one of our sales reps…</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads15" class="size-full wp-image-63135 aligncenter" height="757" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads15.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you’re using a software like Shopify, you can integrate with Facebook and build your subscriber list as people purchase your product:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads16" class="aligncenter wp-image-63137" height="295" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads16.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can also send follow-up messages to confirm the order and send shipping information:</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads17" class="aligncenter wp-image-63138" height="443" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads17.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads18" class="aligncenter wp-image-63139" height="480" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads18.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="600" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">…Which is a great way to <span style="box-sizing: inherit; font-weight: bolder;">improve user experience</span>.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And, don’t forget—even people who message your page, (for customer service related questions, for example) are added to your subscriber list!</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You may be wondering, <em style="box-sizing: inherit;">Wow… this sounds awesome, but it requires a lot of human resources to answer messages!</em></span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And, you’re right. But, it doesn’t mean it’s not worth it AND it doesn’t mean that you can’t benefit from this ad type even if you’re a one-person show. Here are a few tips:</span></span></div>
<ol style="box-sizing: inherit; margin-bottom: 1rem; margin-top: 0px;">
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Start super small, down the funnel. Use destination ads to retarget people who are towards the bottom of your funnel. This will ensure you’re having fewer, but more highly leveraged conversations.</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Get help from a bot. Use ManyChat’s bot feature to welcome people who message your page, you could essentially automate the sales process with this tool.</span></span></li>
<li style="box-sizing: inherit;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Use the tagging system inside of Facebook Messenger to stay organized. Our team created tags to help systemize the process:</span></span></li>
</ol>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<img alt="facebook-messenger-ads19" class="size-full wp-image-63140 aligncenter" height="720" src="https://s3.amazonaws.com/digitalmarketer-downloads/wp-content/uploads/2017/01/facebook-messenger-ads19.jpg" style="border: 0px none; box-sizing: inherit; display: block; height: inherit; margin: 0px auto; max-width: 100%; vertical-align: middle;" width="720" /></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I also recommend integrating your customer service and sales platforms with Facebook Messenger <span style="box-sizing: inherit; font-weight: bolder;">so that your team can leverage Messenger while still having access to customer information</span>.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">We’re only three months into Facebook Messenger ads and there’s already SO much opportunity.</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Take advantage of this channel to communicate with your prospects and customers. Build systems in your business that leverage this channel so that you can build a subscriber list, similar to email. Then…</span></span></div>
<div style="box-sizing: inherit; line-height: 28px; margin-bottom: 1rem;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Test, test, test, and as always… let us know how these strategies are working in your business!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><a href="http://www.digitalmarketer.com/how-to-use-facebook-messenger-ads/" target="_blank">Source</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-39465050787376355672017-02-07T12:37:00.000+00:002017-02-07T12:43:17.797+00:00197 Common Clichés That Could be Killing Your Email Marketing Results<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The world is drowning in clichés… </span></span><span style="background-color: white; font-family: verdana, sans-serif;">Those words, phrases and opinions that are so overused they become dull and predictable. </span><span style="background-color: white; font-family: verdana, sans-serif;">Clichés are stale, empty and unoriginal. </span><span style="background-color: white; font-family: verdana, sans-serif;">Clichés are found in all modes of human communication – conversations, letters, novels, movies, song lyrics, speeches, even the clothes we wear and the colour we paint our homes. </span><span style="background-color: white; font-family: verdana, sans-serif;">And businesses are the worst cliché abusers - sales brochures, press releases, customer service and sales scripts, PPC ads, direct mail and yes… emails are all riddled with truisms and hackneyed wordage. </span></div>
<h2 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.85098); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin: 2.8rem 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif; font-size: small;">The more clichés you use the less your message sticks </span></strong></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Clichés weaken the impact of any message. </span></span><span style="background-color: white; font-family: verdana, sans-serif;">The reader is easily distracted. </span><span style="background-color: white; font-family: verdana, sans-serif;">And if you don’t stand out, you blend in. </span><span style="background-color: white; font-family: verdana, sans-serif;">Heavy cliché use also sends subliminal messages to the reader that reflect negatively on you and your business: </span></div>
<ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; list-style-image: initial; list-style-position: initial; margin: 3.2rem 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’m boring </span></strong></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-color: white; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’m uneducated </span></strong></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’m unoriginal </span></strong></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’m lazy </span></strong></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I just want your money </span></strong></li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’m not human (I am corporate robot) </span></strong></li>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">If you overuse clichés, your prospects, customers or clients will never form a trusting and loyal relationship with you…</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">No matter how good your product or service, clichés lower their perceived value.</span></span><br />
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<span style="background-color: white; font-family: verdana, sans-serif; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit; text-align: center;">If you want to attract attention, get your ideas and messages shared, and build loyalty and trust, then you need to kill all clichés.</span></div>
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<span style="background-color: white; font-family: verdana, sans-serif; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">But what do you replace them with? </span><span style="background-color: white; font-family: verdana, sans-serif;">It’s not hard. </span><span style="background-color: white; font-family: verdana, sans-serif;">Go through your product description copy, sales letters, brochures and any other content where you sell or promote your business, products and services. </span><span style="background-color: white; font-family: verdana, sans-serif;">Underline any words or phrases that you think are clichés or jargon. </span><span style="background-color: white; font-family: verdana, sans-serif;">Then replace with a more direct phrase. </span><span style="background-color: white; font-family: verdana, sans-serif;">Ok, sometimes it’s difficult to find new ways to say simple things. </span><span style="background-color: white; font-family: verdana, sans-serif;">And sometimes you have to be a little forgiving. </span><span style="background-color: white; font-family: verdana, sans-serif;">But if you can start noticing clichés and remove the most obvious, then you’ll have tighter, more functional copy.</span><span style="background-color: white; font-family: verdana, sans-serif;">Here's a list of the most common ones to get you started: </span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Affordable prices</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* An arm and a leg </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* As easy as ABC/123 </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* At this point in time [Now] </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* At the end of the day </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Avoid like the plague </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Back in the day </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Barking up the wrong tree </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Been there, done that </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Bells and whistles </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Best price </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Best just got better, The </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Best kept secret in..., The </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Better than ever </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Better safe than sorry </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Between a rock and a hard place </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Blast from the past </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Bottom Line </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Brand new </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Bring home the bacon </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Burn the midnight oil </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Business as usual </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Busting a gut </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Back by popular demand </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Call a spade a spade </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Can’t have your cake and eat it </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Celebrating ____ years of service </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Chip off the old black </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Chomping at the bit </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Clear as mud </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Clock is ticking, The </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cold feet </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cold shoulder </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Come full circle </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Complete picture, The </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Couldn’t organise a p#ss up in a brewery </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cut a long story short </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cut and dry </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cutting edge (See also state of the art) </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Cut the mustard </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Dip your toe in the water </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Does what it says on the tin </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Do what it takes </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Don’t look a gift horse in the mouth </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Don’t miss this/out </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Don’t sweat it/the small stuff </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Dot the Is and cross the Ts </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Eleventh hour </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Elephant in the room </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Excellence </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Exceptional </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Few and far between </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Flog a dead horse </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Free gift </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Finest </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Flash in the pan </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Giving 110 Percent </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Give and take </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Glass half empty/full </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Go that extra mile </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Go above and beyond </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Go through the motions </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Great deal </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Green with envy </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Ground floor opportunity </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Headless chicken </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Heads Up </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Heard it through the grapevine </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Here’s an exclusive just for YOU </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Hook line and sinker </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Huge Savings </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Hurry, while stocks last </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* I hate to say this but… </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* I hope this finds you well </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* I don't want to waste your time </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* If you can’t stand the heat get out of the kitchen </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* In your face </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* It all boils down to </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* It isn’t over ‘til the fat lady sings </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Jack of all trades </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Journey of a thousand mile begins… </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Keep calm and [insert anything here] </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Keep it simple stupid </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Keep an eye on </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Keep eyes open </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Know which side your bread is buttered on </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Largest selection </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Last but not least </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Laughing all the way to the bank </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Let bygones be bygones </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Let the cat out of the bag </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Let sleeping dogs lie </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Level playing field </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Lightening never strikes the same place twice </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Light as a feather </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like a broken record </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like a bull in a china shop </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like chalk and cheese </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Light at the end of the tunnel </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like getting blood from a stone </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like a needle in a haystack </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like a hole in the head </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like there is no tomorrow </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Like it’s going out of style/fashion </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Line in the sand </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Living the high life </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Lock stock and barrel </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Lose your shirt </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Making your dreams a reality </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* My bad </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Make ends meet </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Make no bones about it </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Missed the Boat </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Money makes The World Go Round </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* More than meets the eye </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* More the merrier </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* New lease of life </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Next level </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Next Generation </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Never in a month of Sundays/million years </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Nip it in the bud </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* No brainer </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* No pain, no gain </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* No strings attached </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Off the cuff </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Off the hook </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Off the shelf </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Outside the box </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* On a daily basis </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* On a wing and a prayer </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Once in a lifetime </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Once in a blue mood </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* One in a million </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* On the same page </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* One Stop Shop </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* On tenterhooks </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* On the same page </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Out of the frying pan and into the fire </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Pandora’s box </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Par for the course </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Pay as you go </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Peace of Mind </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Peas in a pod </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Perfectly honest </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Picture is worth a thousand words, A </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Piece of cake </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Pigs will fly </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Plain and simple </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Play it by ear </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Professional </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Prompt Service </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Pull your socks up </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Push the envelope </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Put it through its paces </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Quality products </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Read between the lines </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Read the small print </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Reinvent the wheel </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Rest on your laurels </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Rome wasn’t built in a day </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Scraping the bottom of the barrel </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Setting the Standard </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Show me the money </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Singing from the same hymn sheet </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Sixty four thousand/million dollar question </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Something for everyone </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* So simple a child could do it </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Sound like a plan? </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Splitting hairs </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* State of the art </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Suck it and see </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Swings and roundabouts </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Tailor-made </span></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Take it with a pinch of salt </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Take the bull by the horns </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Take the gloves off </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* The honest truth </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Through rose tinted glasses </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Tip of the iceberg </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* To be honest with you </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Too many cooks </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Trained Professional </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Tried and tested </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Wake up and smell the coffee </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* We’re all in the same boat </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* We go the extra mile for you </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* We’ve got it covered </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* When push comes to shove </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Win-win situation </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Wouldn’t touch with a barge poll </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* World Class </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Writing is on the wall, The </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Unbeatable </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Unique </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* Up for grabs </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* You scratch my back, I’ll scratch yours </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">* You’ve tried the rest, now try the best </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">As I compiled this list I realised just how many of these I’ve used myself in the past. And I'm sure they still slip in from time to time even today. </span></span><span style="background-color: white; font-family: verdana, sans-serif;">It’s so easy to reach for a cliché because they are actually the most successful words and phrases in the language. </span><br />
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<span style="font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit; text-align: center;">Don’t be fooled by a cliché's cosy nostalgia. Get out your red pen and be ruthless</span></div>
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<a href="https://www.linkedin.com/pulse/197-common-cliches-could-killing-your-email-marketing-nick-laight" style="background-color: transparent;" target="_blank">Source</a></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com2London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-82344468819317800112017-01-25T17:50:00.002+00:002017-01-25T17:52:58.490+00:0021 Sentences You Should Never Include in an Email for Any Reason [Infographic]<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-color: initial; border-image: initial; border-width: initial; height: auto; letter-spacing: normal; outline-color: initial; outline-style: initial;"><b><img alt="21 Sentences You Should Never Include in an Email for Any Reason (infographic)" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirNQGb8mRWwz-4ZMbPcVfsoo761kgz1TVYtPhJfRyhQ2MbWTYFoLL6DAZoFME2KZ9jdixW3wrn-nXwZC_xcK5o97EZ5cVWmft-5rJeThodQsgLsrfMqile90Da1QXAxJcPv7FO2dPieahq/s0/email-outreach-tips.jpg" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; position: relative; vertical-align: middle;" title="" width="640" /></b></span><br style="box-sizing: border-box; letter-spacing: normal;" /><br style="box-sizing: border-box; letter-spacing: normal;" /><span style="letter-spacing: normal;">Whether you’re planning to email a top influencer about a collaboration idea or thinking of sending a pitch email to an Angel investor, there’s one important thing you have to keep in mind and that is: these people are very wise on how they spend their time.</span><br style="box-sizing: border-box; letter-spacing: normal;" /><br style="box-sizing: border-box; letter-spacing: normal;" /><span style="letter-spacing: normal;">They won’t spend the whole day reading and replying to all the emails they’ve received. They have more important things to do. So how do you make them read and reply to your email? Just keep it short, simple and professional.</span><br style="box-sizing: border-box; letter-spacing: normal;" /><br style="box-sizing: border-box; letter-spacing: normal;" /><span style="letter-spacing: normal;">To help you with your email struggle and save you from any embarrassment, here’s a quick guide made with </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-color: initial; border-image: initial; border-style: initial; box-sizing: border-box; letter-spacing: normal; outline-color: initial; outline-style: initial;"><b>Visme</b></span><span style="letter-spacing: normal;"> on the top 21 sentences you should never (ever!) mention in an email.</span><br style="box-sizing: border-box; letter-spacing: normal;" /></span><span style="color: #5b96f8; font-family: Roboto, Helvetica, Tahoma, Arial; font-size: 4.7rem;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-color: initial; border-image: initial; border-width: initial; font-size: 14px; height: auto; letter-spacing: normal; outline-color: initial; outline-style: initial;"><b><br /><img alt="Infographic: Never include these 21 worthless sentences in your emails again" border="0" src="https://s-media-cache-ak0.pinimg.com/originals/03/a0/14/03a01435171fb977317ab56006a963be.jpg" style="background: 0px 0px; border: none; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; position: relative; vertical-align: middle;" title="" width="640" /></b></span></span></h3>
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<a href="http://www.digitalinformationworld.com/2017/01/infographic-sentences-you-should-never-include-in-an-email.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FqtdAg+%28Digital+Information+World%29" target="_blank"><span style="font-family: Verdana, sans-serif; font-size: small;">Source</span></a></h3>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com16London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-75877770195395872762017-01-24T14:32:00.000+00:002017-01-24T14:32:00.188+00:00How 3 Social Superstars Built Huge Followings Fast<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white; font-family: Verdana, sans-serif;"><img alt="How 3 Social Superstars Built Huge Followings Fast" height="359" src="https://assets.entrepreneur.com/content/16x9/822/20170113142713-the-oracles.jpeg" width="640" /></span><br />
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<span style="background-color: white; font-family: Verdana, sans-serif;">Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and "baller" lifestyles. Sound like a movie—or the dream of every 16-year-old teenage male? Think again. These are part of the daily social media feeds from the biggest players on the planet.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">We sat down with three social superstars: investor and entrepreneurship guru <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Tai Lopez</span> (who has built an eight-figure online empire); international sales expert and <em style="box-sizing: border-box;">New York Times </em>bestselling author <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Grant Cardone</span> (who has built a nine-figure real estate empire); and “supercar” lifestyle vlogger <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Mr JWW</span> (who has built a successful apparel company and owns cars we are jealous of).</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Here is how they built mega social media followings—fast.</span></div>
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<span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: Verdana, sans-serif;">What was the top strategy you used for building followers quick on Facebook, Instagram and Snapchat?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Tai Lopez (TL)</span>: When marketing, I use the PVP Formula: product, virality and paid. As the billionaire Charlie Munger said, “You can’t polish a turd.” You first have to market a quality <em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 700;">product</span></em>. (Apple is a titan company because the iPhone is a remarkable device.)</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Tai Lopez (TL)</span>: When marketing, I use the PVP Formula: product, virality and paid. As the billionaire Charlie Munger said, “You can’t polish a turd.” You first have to market a quality <em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 700;">product</span></em>. (Apple is a titan company because the iPhone is a remarkable device.)</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">For <em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 700;">virality</span></em>, you have to employ controversy, humor and drama in your marketing. (There’s a <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">good book</span> about it.) Look at the Kardashians and Justin Bieber: they evoke strong emotions in people and go viral. Once you have a hit product that’s going viral, invest in <em style="box-sizing: border-box;"><span style="box-sizing: border-box; font-style: normal; font-weight: 700;">paid</span></em> boosting. You’re not buying your way into the market; you’re just boosting existing momentum.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You need a different strategy for each social channel. <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Twitter</span> is high-frequency posting. <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Snapchat</span> is like a TV show. <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Instagram</span> is a museum showcase of your highlights. <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">YouTube</span> allows for long-form content. And <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Facebook</span> is a hybrid of them all. Apply the PVP formula in the proper format and frequency for each channel and you’ll get huge results.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Grant Cardone (GC)</span>: I didn’t try to build my following fast; it felt like <em style="box-sizing: border-box;">forever </em>to get my first 100 followers. But I willingly posted ALL of my content, freely and frequently. My people said, “Grant, you’re giving away too much.” They didn’t realize how much content I had; it allows me to post up to 50 <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Snapchats</span>, 100 <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Tweets</span>, 18 <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Facebook posts</span> and four <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Instagram posts</span> every single day on multiple topics to particular audiences.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Mr. JWW (JW)</span>: Content can be tricky, so you have to be passionate about what you're doing—it's scary how anything forced or dishonest is amplified through the camera. My <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">YouTube</span> and <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">Instagram</span> subscribers exploded when I evolved my production quality. Most YouTube content is pretty amateur. It sounds simple, but a little investment in image and sound quality goes a long way to elevating your content to high-end amateur quality. YouTube has evolved into a serious contender for entertainment alongside commercial TV. Competition has grown and viewers expect higher quality content.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">What’s your strategy for continuing to grow followers? Has it changed since the early days when you were first building it up?<br style="box-sizing: border-box;" />TL</span>: Rather than changing too much, I master the fundamentals. Because of the results I’ve seen, I devote more marketing budget to social media—but my strategy hasn’t changed since the early days. It’s like basketball: what works, works. You put the ball in the basket and play defense. Although little nuances continually arise, a great 1970s basketball team would compete fine today. Likewise, a great 1970s marketing strategy would work well today. Look at some of the <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">David Ogilvy marketing campaigns</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">GC</span>: I post content frequently. Every day I deliver something on money, investing, sales, marketing, promotion, branding, negotiating, closing the sale, follow up, motivation, phone sales, cold calls, network marketing, startups and real estate investing.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">I constantly look to dominate new platforms. For example, my employees said, “Grant, your customers aren’t on Snapchat.” I replied, “If people are there, they’re my customers.” I show my millions of followers the “behind-the-scenes” of my life. This can include my marriage, life as a father, my spirituality, or going to monster events like the World Series or a Conor McGregor fight.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">JW: </span>I had zero subscribers when posting early videos; they were just "test content." I had never uploaded a YouTube video and I wanted to know what the platform was about before committing. Go back to the beginning of my channel and there’s no talking or face on camera, just <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">really short clips</span> compared to <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">what I do now</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">What’s something that saved you time when building your following?<br style="box-sizing: border-box;" />TL</span>: The billionaire Charlie Munger says, “Be a perpetual learning machine.” <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">I read a lot</span> and try to learn from everybody—ranging from the Kardashians to people you’ve never heard of. Social media is cool because you can study what’s clearly winning. It’s not a confidential business plan. It’s apparent what a person attracting a trillion likes does differently to someone scraping five likes.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Social media is cool because you can study what’s clearly winning. — Tai Lopez</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">GC</span>: For four years, I handled all my social myself. No one posted anything without my approval. That was good and bad. I learned how it worked, but not delegating made me go slower than necessary. Today, two of my people facilitate posts, set up automation, help me with graphics, do branding and expand posts into articles—but I’m still the creator and responder. So, ask me a question on Snapchat, and it’s me who answers. (Every day I answer about 400 Snapchats and tweets.)</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">What kind of content gets the most engagement?<br style="box-sizing: border-box;" />TL</span>: Aspirational lifestyle stuff gets a lot of engagement—Lamborghinis, jets, helicopters, big houses. But “rants” about “what’s wrong with the system” get the most engagement.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">GC</span>: I schedule a daily live stream—no exception. I go wide to continually expand my audience. Monday is real estate. Tuesday a book review. Wednesday is on marriage and business. Thursday is sales, startups and young entrepreneurs. Friday is finance and money. Saturday and Sunday are Ask Me Anything. While everyone seems to avoid politics, I picked up more Twitter followers during the 2016 U.S. presidential election because of my strong stance.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">What was your biggest social media mistake?<br style="box-sizing: border-box;" />TL</span>: Going too slow. <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">No one was teaching this stuff five years</span> <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">ago</span>. Not many people know how to do social media well, really. Plenty of people write books and articles, but it’s harder to <em style="box-sizing: border-box;">do </em>than <em style="box-sizing: border-box;">teach.</em></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">GC</span>: I've made so many mistakes—underestimating how powerful the platforms are; not going bigger, faster, sooner; not posting more frequently than I already do; not subtitling; not getting on Snapchat from the get-go.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">My biggest mistake was getting too fond of one platform. I’d get lazy in not taking the time to figure out the tone, personality and needs of each platform. I’ve not transcribed my content in multiple languages. I don’t spend enough on boosting Facebook ads.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Tai, your Snapchat is like a soap opera, usually involving models, cars and crazy experiences. Can you tell us about the strategy?</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">TL</span>: Forget the word, “social.” The operative word is “media.” Social is a new trend. The old trend has been going for over a century. Humans are addicted to mass media. It started as books, evolved into radio, movies with no talking, then movies with talking. Soon it’ll be virtual reality. To build great media with an engaged audience, <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">pretend you’re making a blockbuster show</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">My social media goes viral because it’s authentic. People once thought that <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">I rented fast cars and a</span> <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">one-time set</span> to make it look like <span style="box-sizing: border-box; outline-color: initial; outline-style: initial;">I lived in a cool place</span>. Snapchat beautifully exposes the truth. You can’t fake days, months and years of daily Snapchat content. Do social media longer and people feel part of your life. As people become addicted to your social media, you have permission to occasionally blend in some marketing of your products. Most people just push products on social media—that’s a real mistake because they don’t have the engagement.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><a href="https://www.entrepreneur.com/article/287662" target="_blank">Source</a></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com1London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-69953574937462326042016-05-29T15:03:00.000+01:002016-05-29T15:03:21.217+01:00How to Effectively Prioritize and Amplify SEO Content <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="megaphone-mention-amplify-ss-1920" height="304" src="http://searchengineland.com/figz/wp-content/seloads/2015/06/megaphone-mention-amplify-ss-1920.jpg" width="540" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But what are the right steps to prioritize and amplify content? Read on.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">SEO content prioritization & creation</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">At one point in SEO, all we talked about was being “relevant” in order to rank. However, modern SEO is about being both relevant and useful; content that achieves this is exactly what Google is looking for.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can prioritize based on intent, striking distance, search volume and (if you have them) conversion metrics. I recommend that you remove branded keywords and low search volume keywords to get a more accurate picture.</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Define your goals, and find low-hanging fruit</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s look at your goals. If your goal is to increase traffic by 15 percent year over year, you need to put together a plan to see where you can drive incremental traffic: local, optimizing existing landing pages, building out new content, optimizing videos and so on.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As a first step, I recommend taking a look at your website analytics and ranking tools to see what opportunities there are to drive incremental traffic with your existing assets. This could be done by looking at “striking distance” keywords, which are those that rank on page 2 of the major search engines (Google, Bing and Yahoo). Moving striking distance keywords from page 2 to page 1 can drive incremental revenue and traffic, especially for keywords that have a lot of volume and transactional intent.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><strong style="box-sizing: border-box;">Pro tip:</strong> Focus on keywords that convert well from paid search and drive a lot of volume based on intent. These keywords should be your target for SEO, especially with <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box;">Google’s new paid search layout pushing organic search further down the page</span>.</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Evaluate existing content and look for gaps</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Determine where you need to develop useful content by conducting a gap analysis. All brands need to develop content around each stage of the buyer’s journey, as this allows you to capture search queries for many different kinds of user intent.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">While many businesses understand the need to appear in search results for high-converting keywords (i.e., queries that signal intent to purchase), they often overlook the value of being visible in SERPs during the research phases of the buyer’s journey. In the digital era, this journey is not linear, but is a fragmented path to purchase — so you’ll want to be present at all stages in order to keep your brand top of mind.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Review your existing content and segment it based on intent — in other words, what stage of the buyer’s journey does it map to? From there, figure out where gaps exist, and build out content to fill in those gaps.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can also see how your competition is doing using a tool like SEMrush, which allows you to see which keywords your competitors are ranking for. Determine where they’re visible and where they have no presence across the buyer’s journey. Take advantage of where they aren’t present by building quality content in those areas (or greatly improving existing content).</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Communicate with other departments</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Despite the push towards omni-channel digital marketing, many SEOs still find themselves in a silo. Having open communication with other departments (if you are in-house) or your client and their vendors (if you’re at an agency) will ensure that you are aware of any important content initiatives that need to be further optimized and prioritized.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Evaluate the content other departments are producing, prioritize it based on intent, search volume and opportunity and promote it through paid social and your existing social profiles.</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Social listening</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Listening to customers and finding influencers can impact visits and engagement. Social listening can give you a detailed review of your owned social landscape and competitive set. Plus, it can identify key social trends from the millions of conversations happening every day, which can help drive your content strategy by uncovering new keywords and trends that are happening now.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Content promotion</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Now that you have prioritized and created your content, it’s time to promote it. The saying, “If you build it, they will come,” is sadly inaccurate. Content needs to be promoted, and a catalyst is needed to get things started.</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Social amplification</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Search helps social. Brands should always focus on creating high-quality and engaging content. Engaging content will be shared through social media to attract social endorsements and links, which will help improve your visibility in the search engine result pages from prioritized content.</span></span></div>
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<strong style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Paid social</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Paid social is a cost-effective way to help promote priority content and to drive more traffic and sales. Since paid social is relatively inexpensive, I recommend testing it to see what results you can get from paid social campaigns (e.g., an increase in links, social mentions and traffic, since they all can influence rankings).</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I would only recommend putting paid support behind engaging and useful content that answers users’ questions throughout the user journey.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Final thoughts</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Prioritizing content is a must for every SEO campaign to drive incremental traffic and revenue. As SEOs, we must continue to focus on building out high-quality content based on user intent that can move the needle and help our clients achieve their goals.</span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white;">To view the original article <a href="http://searchengineland.com/effectively-prioritize-amplify-seo-content-248550" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com43London, UK51.5073509 -0.1277582999999822351.5073509 -0.12775829999998223 51.5073509 -0.12775829999998223tag:blogger.com,1999:blog-7264483209038321871.post-9054305407608353652016-05-27T13:55:00.000+01:002016-05-27T13:55:00.688+01:00The 7 Deadly Sins of Content Marketing <div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="Reasons why businesses fail in their content strategy." height="304" src="http://searchengineland.com/figz/wp-content/seloads/2016/04/content-marketing-deadly-sins-1920-featured.jpg" width="540" /><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or <em style="box-sizing: border-box;">at all</em> — within an organization.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Content creation strategies should be based on a thorough SEO analysis, including advanced keyword research. Without SEO, content marketing efforts can’t reach their full potential with regard to online visibility. Even content that is well-written, attractively presented and expensive to create will underperform without careful preparatory research.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Following are seven common mistakes businesses make by not integrating SEO (and other digital marketing disciplines) into their content strategy.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Not doing proper keyword research</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Some content marketers imagine keyword research is only about keywords and search volumes. But it’s much more. Keyword research is a tool for planning your content strategically, not just from an SEO perspective, but also for branding, communication and public relations, with the overarching focus of achieving business goals.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s astonishing how many content creators don’t undertake keyword research at all, instead going by gut feelings and instinct. They don’t map out a topic to uncover all the relevant keywords. They use guesswork and random brainstorming to find some relevant phrases and trust that that is good enough. But if your content strategy is not based on real data from thorough research, it’s not going to perform to its potential.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Smart keyword research lets you predict what your audience needs — before they tell you, or even before they know it themselves! Guided by a properly prioritized set of keywords, your content team can be creative while anchoring their ideas to data.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Your role, as a content marketer, is to play matchmaker between content and the people searching for it. Look at their intent, needs and wants. Apply that intelligence to create content which converts visitors into buyers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">2. Not testing out content ideas</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Tools like <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box;">BuzzSumo</span> help you predict if your content ideas will work by studying how they worked for others. Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That information helps you plan future content.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. Not utilizing AdWords data to study conversion rates and performance</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">With paid search and Google AdWords, you can see how keywords in your search campaigns are converting. Planning your content around the best-converting keywords can make your website more profitable.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">4. Relying solely on Google data to guide content topics</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Google’s tools are good, but they’re not the be-all and end-all of keyword research for SEO and content marketing.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, Google Analytics only reviews data you already have. You can tell which search terms brought you more visitors or which content is more popular. But this tells you nothing about your actual unrealized potential. While Google Analytics should be part of your keyword research, it is not enough by itself.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Similarly, I find that Google’s own keyword research tool, <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box;">Google Keyword Planner</span>, doesn’t provide reliable search volume data. While the tool is good for spotting seasonal or directional trends, as well as comparing the relative popularity of multiple search terms, the exact search volume numbers themselves should not be taken as gospel.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I also find Google Keyword Planner conceals many long-tail keywords, unless you know how to dig deep for them. This means you’ll miss out on important data. Keyword phrases with three or more words are more specific and can help you discern user intent, letting you can create content that answers their questions and meets their expectations better.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Again, Google tools should absolutely be used in your keyword research for SEO and content marketing, but you’ll need to use other data sources as well.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">5. Not measuring performance or taking action on the data</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Having worked with omnichannel marketing clients and large companies that have a combination of e-commerce and local retail stores in different cities, I often find they don’t measure performance of the content they have invested in.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sometimes they simply don’t know how to do it or don’t have the tools, systems or knowledge to do it right. But in many instances, it’s only because they lack motivation.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let me ask you this: If content producers are given the opportunity to produce ineffective content over a period of several years, without anyone paying attention to the problem, whose responsibility is it?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">6. Thinking content marketing is the new SEO</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Content marketing isn’t SEO. Yes, high-quality content is important in order to rank well. But search engines demand more than that. Search Engine Land’s very own <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box;">Periodic Table Of SEO Success Factors</span> offers an excellent overview of how Google works and how SEO isn’t limited to content alone.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Blasting out one blog post after another won’t help you reach your highest SEO potential. In fact, creating a few outstanding, memorable articles that are well-researched and written by experts, ones that others would have a hard time improving upon, can set you apart from everyone else — especially if they’ve been properly optimized for search engines.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">7. Failing to apply new knowledge</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The most disappointing reason that businesses fail with content marketing is that many business leaders, content producers, agencies and strategists actually know most of what I’ve just said — but they don’t act on their knowledge.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">They are passive and keep postponing any corrective action. They know it’s important, but they don’t want results badly enough to make the changes happen. It’s easier to pretend nothing’s wrong and carry on. Sometimes, it takes a serious failure to jolt them out of their comfort zone.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Final thoughts</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I hope you liked this compilation of reasons why content marketing fails and found it interesting and helpful. If you found any of the reasons or examples relevant to your own situation, then it’s time to bite the bullet and make changes. Bookmark this page as a reminder. Share it with your team.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Make sure this is the day you change the way you think about content marketing and SEO. Sure, it often hurts to know the truth. But this is also your wake-up call to step out of the shadows and into the light.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: x-small;">To view the original article <a href="http://searchengineland.com/12-deadly-sins-of-content-marketers-248468" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com4London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-42206618123921091172016-05-22T15:26:00.000+01:002016-05-22T15:26:05.429+01:006 Things I Wish I Knew When I Started My Blog<div dir="ltr" style="text-align: left;" trbidi="on">
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<em style="background-color: white; box-sizing: inherit; line-height: 1.8;"><img alt="What I wish I knew when I first started blogging" height="359" src="http://www.problogger.net/wp-content/uploads/2016/04/nature-sky-sunset-man.jpeg" width="540" /></em></div>
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<em style="background-color: white; box-sizing: inherit; line-height: 1.8;"><span style="font-family: Verdana, sans-serif;">This is a guest contribution from Will Nicholls.</span></em></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It was a little over two years ago when I first went online and bought my blog’s domain name.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I wanted to announce it to the world and get started straight away, but instead I spent the next 6 months developing and filling the website with content so that I wasn’t launching on an empty stomach. I probably read the entirety of the ProBlogger website in that time, as well as other web development blogs, cramming in as much knowledge as I could.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My preparation was successful, <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">starting my blog</span> from the word go with 600 unique visitors per day (and sustaining those numbers).</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Despite that, and even with a lot of in-depth research on marketing, the blogosphere and online business, <strong style="box-sizing: inherit;">there are a number of things I wish I knew when I finally took down my ‘Coming Soon’ page and opened for business.</strong></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Before You Begin</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In this article I’m going to look at some of the things that I have learnt since, and tell you how they can help you grow your blog. All of the things I’m going to mention are what I’ve only implemented relatively recently. In fact, the combination of all these techniques tripled my traffic almost overnight.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Be the Breaker of News</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This is something I’ve only recently started to do, and I’m really kicking myself for it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My blog is in the photography niche, and when new products are released I will publish a post about it. They’re relatively quick and easy to write: some images, the press release, a little personal summary from yours truly and it’s ready to go. Then I just post it to my blog’s social media feeds, resulting in an instant spike in traffic. I just wish I’d started doing this sooner.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How can you stay ahead of the game? Well it’s pretty simple actually. You need to find out who already breaks news in your niche – for me these are the big technology blogs. I downloaded an RSS reader called <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">RSS Bot</span>, although there are many others available, such as <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">Feedly</span>. But what I really love about it is that is pushes notifications straight through to my Mac laptop when websites I follow publish posts. This means I’m always at the ready to publish news as it is broken.<strong style="box-sizing: inherit;"> </strong></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;"><strong style="box-sizing: inherit;">2. Use Snappy Social Metadata</strong><strong style="box-sizing: inherit;"> </strong></span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s really important that you include OpenGraph tags in the metadata of all your posts.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are plugins that can help you do this, such as <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">WPSSO</span>, which allow you to determine how links look when they are shared on social media sites. You can change the titles, descriptions, images and more.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It makes posting online really customisable. I’ve started to alter the titles of my posts when they are shared on social media, so that they are different to what is displayed on my website. I usually add an interesting and enticing bit on the end.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The result? People are drawn to clicking on the link, whilst keeping it straight and to the point on the website. Plus, these changes work for anyone who shares the webpage on social media, not just yourself.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. Provide Tweetable Quotes to Encourage Sharing</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Having share bars on your website is all well and good, but people grow accustomed to them. They float around on the side, doing their own thing, and people are less inclined to use them.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When you look at opinion articles, you often see a block with an important quote within it. Now what if you made these tweetable?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">By using a great app from CoSchedule called <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">Click to Tweet</span>, I’ve managed to see countless shares each day of articles which have these tweetable quotes present. It’s fantastic – it’s revolutionised the way my articles are shared. The best thing about it is the quotes BEG to be clicked: they entice Twitter users to your website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The quotes are easy to include in your posts. You just activate the plugin and write a shortcode where you want the quote to appear. It’s that simple. This is something I really wish I had started doing from the beginning.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I think it is important not to go overboard with this plugin though. Not every article needs them, or is suitable for them. Instead, use these tweetable quotes on opinion or discussion articles. If every article has them then your readers will become blind to them. If they are only situated on the occasional article, they will surprise readers and grab their attention.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;"><strong style="box-sizing: inherit;">4. Don’t Be Afraid of a Full Screen Splash</strong><strong style="box-sizing: inherit;"> </strong></span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Getting email subscribers is very important – they’re the lifeblood of your blog. Social media websites come and go, but email is here for the long haul. If you haven’t already, make sure you start a weekly newsletter that sends a digest of your posts to your readers. But how to turn casual visitors into subscribers is another issue.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ve tried using pop-ups, prompting users to download an eBook in return for their email address. These work well, and I saw a definite increase in conversion.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">However, as of the last few months I’ve installed a full screen splash using the <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">OptinMonster</span>* plugin. Conversions went through the roof. My original sidebar sign-up widget saw a 0.5% conversion, but the splash now sees 4.54% of website visitors signing up to my newsletter. That’s an <strong style="box-sizing: inherit;">808% increase</strong>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Using a full screen splash can be daunting. It almost certainly detracts from the content and we don’t want to annoy our readers. But I’ve only had three complaints about it out of over 20,000 impressions, and two of those were because the users hadn’t enabled cookies in their browsers and so the splash was showing every time they visited the website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Don’t be afraid to try it out – you definitely won’t regret it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;"><strong style="box-sizing: inherit;">5. Use Autoresponders to Continually Drive Traffic to Your Blog</strong><strong style="box-sizing: inherit;"> </strong></span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Autoresponders. You’ve heard it again and again from Darren and countless other guest contributors – so I’m going to add myself to that list: <strong style="box-sizing: inherit;">use autoresponders!</strong></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Once someone signs up to your mailing list, they are fresh and looking for more information. If they’re only receiving your ‘same old’ newsletter each week, then you’ll see your open rate drop. For me, my newsletter is opened by about 38% of my 7,000 subscribers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My autoresponders are a different story. I used <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">MailChimp</span>* to set up a chain of six emails, with one being sent every month, that look at a different group of problems a photographer might be having. The first email a subscriber will see is the welcome email, introducing them to the website and preparing them for the ‘special editions’ of the newsletter they’re about to receive. I also include some links to articles to get them started, and this email sees a 70% open rate.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The following five emails see an average open rate of 43.4%, although it is the final email which sees an open rate of 35.5% that brings that average down. Why is that? The final email is just a survey sent to my readers asking what they’d like to see next, so naturally the subject line is less engaging.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You should make sure that you are linking to the correct articles, too. What do I mean by that? Well, you should be linking to articles that are the pillars of your blog. They themselves will link out to many other relevant posts, sending your brand new readers whizzing around your archives and filling your website stats with pageviews. This is a great way to ensure that new readers don’t miss the older, but still useful, posts that are deep in the depths of your blog.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: Verdana, sans-serif; font-size: small;">6. Experiment with Advertising</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Online marketing doesn’t have to be scary. It can be a bottomless pit for you to pour your money into if you don’t do your research, but take baby steps and you should soon see success.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I use Facebook advertising to promote different articles on my website, often asking a question or inviting users to comment on the post within the advert. This increases engagement and encourages users to share the post, meaning it ends up in even more people’s feeds (and that is organic, so it doesn’t cost any extra).</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Having highly engaging adverts with targeted audiences on Facebook is allowing me to spend only $0.01 per engagement – and that’s with my adverts targeting the USA and UK. Only a few dollars every day spent on advertising keeps my posts in my reader’s feeds and drives traffic through to my website, which then converts into newsletter subscribers, and the rest is history.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: Verdana, sans-serif;">In Conclusion</span></strong></h4>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Every step that I’ve described above has made a <em style="box-sizing: inherit;">significant</em> difference in my website’s traffic in recent months.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I recommend that you give a few of them a try and see how they work for you. I’m over the moon, of course, after all that’s what it’s about for me. The more traffic I get on my website, the more subscribers I get and the more successful my website is.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I just wish I’d done it sooner</span></span><span style="background-color: white; font-family: Verdana, sans-serif; line-height: 1.8;">.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; line-height: 1.8;"><span style="font-size: x-small;">To view the original article <a href="http://www.problogger.net/archives/2016/05/02/6-things-wish-knew-started-blog/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-71581647065473074562016-05-22T15:03:00.000+01:002016-05-22T15:03:03.313+01:009 Proven Ways to Improve Your Facebook Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Are you using Facebook to market your business, but struggling to create momentum?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Would you like to finally make sense (and take full advantage) of this social giant?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">But like any marketing venture, you need to know where you’re headed before jumping in.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">In this article, I’m going to share a <span style="box-sizing: border-box; font-weight: 700;">Facebook marketing strategy</span> you can’t afford to miss.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">And none of it is theoretical or speculative. It’s the strategy we follow daily at Post Planner and one we’ve shown successful over the years.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">In fact, it’s the exact one that helped <span style="box-sizing: border-box; font-weight: 700;">grow our Facebook Page by 193%</span> in 2015. Pretty crazy, right?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Just take a look at the <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Post Planner Facebook Page</span> and you’ll see what I’m talking about. That growth is what launched a <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">case study by Simply Measured</span> into how we did it and the tactics we used.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Ready to do the same with your Page?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Below are nine tips to <span style="box-sizing: border-box; font-weight: 700;">help you market your business on Facebook</span> and ignite growth.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">PLUS, grab a copy of our <span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">FREE eBook that outlines every step we took to grow our Facebook Page</span>!</span></span></span></span></div>
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<span class="sw-click-to-tweet" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-radius: 0px; border: 4px double rgb(221, 221, 221); box-sizing: border-box; cursor: pointer; display: block; line-height: 29.25px; margin: 15px 0px; padding: 15px 30px; position: relative; transition: all 0.1s ease-in-out;"><span class="sw-ctt-text" style="box-sizing: border-box; display: block; font-style: italic; line-height: 33.6px; margin: 0px; padding: 0px; position: relative; text-decoration: none; word-wrap: break-word;"><span style="background-color: white;"><span style="color: black; font-family: "verdana" , sans-serif; font-size: small;">9 Proven Ways to Improve Your Facebook Marketing (a Growth Strategy Guide - FREE Download #Ebook) via @PostPlanner</span></span></span></span><span style="color: black; font-family: "verdana" , sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; cursor: pointer; line-height: 29.25px; transition: all 0.1s ease-in-out;"></span></span><br />
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">9 Proven Ways to Improve Your Facebook Marketing</span></span></h1>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 1. Define Objectives and Key Results</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">If I asked you why you you’re <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">using Facebook to market your business</span>, could you tell me?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">In other words, Facebook should be one pillar of your marketing strategy. Knowing how you expect it to benefit your business makes it much easier to leverage.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Not sure how it’s helping you achieve your goals? Think about it this way.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">You get in the car for a cross country road trip. A few minutes in you realize your phone is dead which means you have no GPS.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">With no idea how to get from where you are to where you want to be, you’re going to get lost pretty fast.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">So, what have you done? Set yourself up for failure.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">The same holds true for Facebook marketing. If you don’t know what you want out of Facebook, you have no business setting up a Page and throwing out content.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Your first step is to determine what you want to achieve.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">At Post Planner, our <span style="box-sizing: border-box; font-weight: 700;">Facebook objectives</span> support our company goals. This means everything we do rolls up into a larger key objective.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Yours should too.</span></span></div>
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<span style="box-sizing: border-box;"><span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: "verdana" , sans-serif;">For example, you might be eager to:</span></span></span></div>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Build brand awareness</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Familiarize people with your product</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Attract new customers</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Improve customer service</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Engage previous customers</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Establish new relationships</span></span></li>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Each one is doable with the right Facebook strategy in place. Your next step is to assess your current usage of Facebook.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 2. Analyze How You’re Using Facebook</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">When was the last time you looked at your Facebook newsfeed for the first time?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">If you say never, you need to get busy.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Sit down and take a good hard look at your content from the eyes of a new (or potential) fan.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Now you’re going to conduct a deep dive into who you’re speaking with.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 3. Know Your Audience</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Want to stay relevant and viable in the mind of your audience? Get to know who they are, what problem you solve and how you can be the solution.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Do this by <span style="box-sizing: border-box; font-weight: 700;">looking at things from your customers point of view</span>. What do they need when seeking your product or service?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This is a chance for you to spell out specifics.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Here’s what that might look like for Post Planner. Our audience includes marketers, business owners and entrepreneurs.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Each has used Facebook for 2-3 years to market their business and has more than a basic understanding.</span></span></div>
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<span style="box-sizing: border-box;"><span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: "verdana" , sans-serif;">When they seek us out, they are eager to:</span></span></span></div>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Find great content without wasting a ton of time.</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Grow a fanbase through predictive content designed to improve current results.</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Get more interaction and engagement on content shared.</span></span></li>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Have you defined your target market and the why behind their connection with you?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Once you do, finding and sharing the right content becomes terribly easy.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif; font-size: small;">How to Make This Work in Your Business</span></span></h3>
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<span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: "verdana" , sans-serif;">Answer each one of these questions:</span></span></div>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">What is the intent of your audience?</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">What are they struggling with?</span></span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">How do you solve that problem?</span></span></li>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 4. Mine Data for Top Opportunities</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Facebook can be used for many different reasons.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Everything from marketing, analysis, research, sales, human resource and customer service are top uses.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Mining your data to <span style="box-sizing: border-box; font-weight: 700;">better understand how your audience interacts</span> your Page, offers valuable insight.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Look to your Insights to see <span style="box-sizing: border-box; font-weight: 700;">relevance and engagement statistics</span> and patterns.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 5. Choose Your Core Topics</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">These will act as keywords (or the intent of your audience) that will help with search optimization.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">In short, <span style="box-sizing: border-box; font-weight: 700;">create topics that you would want your business to be known for</span>. At the same time, those topics will attract and keep the attention of your fans and potential customers.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This can be helped immensely by the use of <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">images and catchy graphics</span>. Something that still to this day creates massive engagement.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Before you venture into your main content, you should write down the topics you want to cover.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">The easiest way to do this is to think of <span style="box-sizing: border-box; font-weight: 700;">customer FAQ questions</span>. Answer those in a clear and concise way.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 6. Select Your Success Metrics</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This involves determining how you will measure and evaluate the effectiveness of your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media plan</span>.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">You’ll also determine how to grow an engaged and loyal legion of fans.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Because despite what many social experts claim about ROI, it can be measured. </span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This process will require a better understanding of your <span style="box-sizing: border-box; font-weight: 700;">customer lifetime value (CLV)</span> or the average revenue generated by a customer during their entire engagement period with your company.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Use this figure and compare it to the results you’ve generated across each Facebook campaign.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 7. Measure Facebook Results</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Set up all the things that you will need to measure your results base on the objectives of your business.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">It is also important to make the process of measuring your results easy.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">You can do this by tracking your results by use of a landing page or even a unique promotional code.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Don’t make the mistake of simply jumping the in with a sea of competition and discerning consumers without having any clue. Research is very important as basis for execution.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This will include an action plan for today’s top social media platforms.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Take time to check out what’s out there, scope the competition and understand your target audience. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 8. Automate, Engage and GROW</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Have a clear system that you can follow to stay on top of your updates while engaging with your customers. </span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">You can do this by <span style="box-sizing: border-box; font-weight: 700;">automating your updates</span> which will prove to be a success for consistently sharing of updates.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Apart from that, get involved in the conversation. Answer questions, talk back when they talk to you.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This will help <span style="box-sizing: border-box; font-weight: 700;">build strong relationships</span> with clients, customers and even prospects.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 9. Never Stop Testing</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This means that after you’ve measured your results, you use this data to calculate and estimate how you’re going to improve.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">What one change can you make to A/B test? What small tweak will <span style="box-sizing: border-box; font-weight: 700;">increase your market reach and fan base</span>?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">This is an important aspect that should be done to perpetuate growth.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">It also involves determining <span style="box-sizing: border-box; font-weight: 700;">whether the previous goals have been attained</span>. If you’ve met them, it’s time to set new ones.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">If not, it’s time to re-evaluate. What’s working, what’s not, and what needs an overhaul?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Final Thoughts</span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">To <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">succeed on Facebook</span> (or anything else for that matter), it has to be a long-term commitment.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">One where you show up on a regular basis, rather than whenever it’s convenient.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">But more than that, you’re developing a process that will give you purpose.</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif;">Ready to grow a profitable (and successful) Facebook marketing strategy?</span></span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">To view the original article <a href="http://rebekahradice.com/proven-ways-to-improve-your-facebook-marketing/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com5London, UK51.5073509 -0.1277582999999822351.5073509 -0.12775829999998223 51.5073509 -0.12775829999998223tag:blogger.com,1999:blog-7264483209038321871.post-67768872526132944562016-05-21T14:11:00.000+01:002016-05-21T14:11:02.473+01:00How to optimise your personalisation efforts with segmentation<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; box-sizing: border-box; line-height: 1.33333; margin-bottom: 12px;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Here is one interesting way to do it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by IBM. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Client-side marketers brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">One of the three tables discussed personalisation and arrived at an interesting way in which marketers can implement their customer experience strategy.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="" height="567" src="https://assets.econsultancy.com/images/0007/4686/1.jpg" style="border: 0px; box-shadow: rgba(0, 0, 0, 0.258824) 0px 2px 5px 0px; box-sizing: border-box; font-style: italic; height: auto; max-width: 100%;" width="850" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Why personalisation?</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">At the table, participants first discussed why companies were so interested in personalisation.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">They determined that one of the marketer's most important roles was to engage with customers through the whole customer lifecycle. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">With so many communication channels available, though, it is hard for companies to grab and keep their customers' attention.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Attendees agreed that by personalising communications, marketers were far more likely to be able to maintain a high level of engagements, so personalisation was a very useful strategy for marketers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Barriers to personalisation</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">But in order to deploy a new strategy, marketers need to convince management of its value. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">One participant noted that it was particularly difficult to do this with personalisation as implementing it is resource-intensive and expensive.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">First off, personalisation requires creating a single view of the customer which means tackling the data silos in place at most organisations.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Next, marketers had to do some channel automation so that the personalisation initiative could scale to their whole customer base.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">And finally, there is a non-trivial amount of data cleaning and testing required so that your efforts to greet your customer using their name does not fail spectacularly.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Participants agreed that even simple email personalisation can be difficult to implement with a large customer base.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="" height="567" src="https://assets.econsultancy.com/images/0007/4687/2.jpg" style="border: 0px; box-shadow: rgba(0, 0, 0, 0.258824) 0px 2px 5px 0px; box-sizing: border-box; font-style: italic; height: auto; max-width: 100%;" width="850" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">How to overcome barriers</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">One marketer described, in detail, their approach.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">First off, he suggested, marketers need to look at their customers in three segments which typically fall into a normal distribution, or bell-curve. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">The horizontal access is the size of the customers typical order and the vertical is the total revenue you get from the customer.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">This allows you to segment your customers into three 'value areas' so that you can use the best strategy for that particular group.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Small customers: Content</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Customers who only buy a small amount occasionally will on the left. Because their orders are small and infrequent, the revenue gained from them will also be small.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Because of this, it is not worthwhile to spend extraordinary effort on marketing to them.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Instead, as one participant noted, use a broad content strategy to keep them aware of the company and encourage them to buy more frequently.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="" height="252" src="https://assets.econsultancy.com/images/resized/0007/4688/small-blog-flyer.png" style="border: 0px; box-shadow: rgba(0, 0, 0, 0.258824) 0px 2px 5px 0px; box-sizing: border-box; font-style: italic; height: auto; max-width: 100%;" width="470" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Bread-and-butter customers: Automation</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Customers who makes significant purchases regularly will be in the middle. This is the largest group of customers and the strategy is to get them to stay where they are.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Participants argued that offering discounts, offers, and special treatment were all useful ways to keep a company's mass market buying more.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Another suggested that <span style="box-sizing: border-box;">marketing automation</span> including recommendation emails based on past purchases are good strategies for this group.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="" height="245" src="https://assets.econsultancy.com/images/resized/0007/4689/bread-blog-flyer.png" style="border: 0px; box-shadow: rgba(0, 0, 0, 0.258824) 0px 2px 5px 0px; box-sizing: border-box; font-style: italic; height: auto; max-width: 100%;" width="470" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Elite customers: Personalisation</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Finally, on the right you have customers who have large orders, but only buy occasionally. </span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Because they are not frequent buyers, the total revenue gained from them is not nearly as much as you get from bread-and-butter customers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">When they do make purchases, though, they 'move the needle' on revenue and profit, typically.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Participants noted that this is the group which should be the focus of personalisation initiatives.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"><img alt="" height="255" src="https://assets.econsultancy.com/images/resized/0007/4690/elite-blog-flyer.png" style="border: 0px; box-shadow: rgba(0, 0, 0, 0.258824) 0px 2px 5px 0px; box-sizing: border-box; font-style: italic; height: auto; max-width: 100%;" width="470" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Because one buyer's individual contribution makes a difference to the the top-line performance of your marketing, it is worth tackling the barriers to deliver a personal service to them.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Initiatives can be as simple as including their name and other personal details on all communications and as extensive as offering a concierge service with a unique contact number and named representative.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">The purpose of personalisation for this group is to make the customer feel special, so extensive effort will need to be made to do so.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">The ROI of such strategies, one participant noted, must still be measured and considered, however.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">To view the original article <a href="https://www.econsultancy.com/blog/67820-how-to-optimise-your-personalisation-efforts-with-segmentation/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com4London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-55725366056916764952016-05-20T15:33:00.000+01:002016-05-20T15:33:21.392+01:00How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="How to create a backup and disaster recovery plan for your wordpress blog." src="http://www.problogger.net/wp-content/uploads/2016/04/startup-photos.jpg" height="359" width="540" /></div>
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<em style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif;">This is a guest contribution from Larry Alton.</span></em></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Have you ever lost something important? Maybe your computer froze just before you hit “save” on a document, or maybe a sudden accidental coffee spill fried your hard drive.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Whatever the problem may be, without a backup of information contained on a hard drive – either using external hardware or a cloud subscription – you have to rebuild from scratch.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When it comes to managing a website, the loss of such information causes more than just a headache for you. It can also make important personal data vulnerable to cyberattack.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">One of the benefits of working with WordPress is that you have a multitude of options for data recovery should the unthinkable occur. Unfortunately, many bloggers don’t understand why these security measures are important – or what they even do. It’s time to change that outlook.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif; font-size: small;">What Is a Backup and Disaster Recovery Plan?</span></strong></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">A backup and disaster recovery (BDR) plan lays out your strategy for dealing with any problem that could compromise your blog’s data, security information, and/or uptime. A good BDR plan will <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">comprehensively describe how you will recover</span> from a variety of problems – as well as how you will take precautions to (hopefully) prevent these problems from happening.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Features of a Good BDR Plan</span></strong></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">If your site suddenly went offline, what would you do? It’s a little more complicated than just hitting the restore button on your backup widget. Your <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">BDR plan should be flexible</span>, including a smart combination of data backup with additional security features to protect that data. Let’s break it down a little further.</span></span></div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url("../images/list-bullet.png"); background-origin: initial; background-position: 0px 13px; background-repeat: no-repeat; background-size: 6px 9px; box-sizing: inherit; margin-bottom: calc(13.3333px); padding-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Backup Tools</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. Make sure you have at least one backup version of all your information – and that all backups are up to date. Use automated, scheduled backups to copy your information to an external disc or to your cloud storage account. Then, make sure you have the right settings in place should you need to restore your entire site from a backup.</span></span></li>
<li style="background-attachment: initial; background-clip: initial; background-image: url("../images/list-bullet.png"); background-origin: initial; background-position: 0px 13px; background-repeat: no-repeat; background-size: 6px 9px; box-sizing: inherit; margin-bottom: calc(13.3333px); padding-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Security Tools</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. It’s not enough to have a carbon copy of all your site data on hand. One of the most common potential disasters is a cyber-attack, which may require you not only to fully restore your site from previous backups but also to ensure the backups themselves have not been compromised.</span></span></li>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Let’s break it down even further.</span></span></div>
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<img alt="How to create a backup and disaster recovery plan for your WordPress blog" src="http://www.problogger.net/wp-content/uploads/2016/04/photo-1430165558479-de3cf8cf1478.jpeg" height="359" width="540" /></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Part 1: A WordPress Backup Checklist</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Any WordPress user knows that this site building and blogging platform has a number of quirks. It’s important to <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">know the ins and outs of every aspect</span> of your site, just in case you need to put a backup plan into action. Here’s a handy checklist to make sure you’re covered:</span></span></div>
<ol style="box-sizing: inherit; line-height: 1.8; margin: 0px 0px 20px; padding: 0px 0px 0px calc(30px);">
<li style="box-sizing: inherit; margin-bottom: calc(13.3333px); margin-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Track your software logs</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. Any good backup software will include audit logs – which you can use to track everything that’s happening in the background of your blog’s operation. Boring as it may seem, reading your logs on a regular basis will give you a sense of what “normal” looks like. Should something go awry, these logs can provide invaluable diagnostic information, allowing you to identify what caused the problem.</span></span></li>
<li style="box-sizing: inherit; margin-bottom: calc(13.3333px); margin-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Keep tabs on your plugins</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. As a seasoned WordPress blogger, you’ve probably installed a number of plugins to increase functionality and improve user experience. Because third parties create plugins, they’re more susceptible to problems. Keep an inventory of which plugins you’re using, version numbers, and the dates they were updated. This will help you identify which one may be causing unwanted site downtime.</span></span></li>
<li style="box-sizing: inherit; margin-bottom: calc(13.3333px); margin-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Make copies of your intellectual property</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. A WordPress site is nothing without the content you’ve created. Graphics, blog posts, eBooks, and articles are your intellectual property, and they define your brand. Your site shouldn’t host the only copies of these pieces of content; best to keep them offsite (and offline) to protect them from being lost.</span></span></li>
<li style="box-sizing: inherit; margin-bottom: calc(13.3333px); margin-left: 20px;"><strong style="box-sizing: inherit; display: block; margin-bottom: calc(10px);"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Document irregularities</span></span></strong><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">. If you notice something wrong, take a screenshot and create a detailed record of the issue, including date and time of occurrence. These are invaluable tools if you need to explain the problem to a support person.</span></span></li>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Part 2: Creating a Layered Security System</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Now that you’ve created a system to ensure your data is backed up, it’s time to take a good look at your WordPress site’s security. Unfortunately, it’s virtually impossible to prevent someone from attempting to hack into your site – but it is possible to make your site very, very difficult to hack.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The scope of the problem is bigger than you might think. According to W3Techs, WordPress is the single <span style="box-sizing: inherit; font-weight: 600; transition: color 0.1s ease-in-out;">most popular content management system</span> in the world. It’s a free, open source solution with endless options for customization using external plugins. However, these beneficial features are also the platform’s downfall – which is to say they make WordPress sites particularly vulnerable to attack.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">You’ll need to take a multilayered approach to security. There’s no perfect singular solution, so you’ll have to figure out which solutions make the most sense for your blog. It can help to work with an external provider to create a comprehensive plan to protect the valuable content on your site.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Your security solution will likely include some combination of security by obscurity, username and password safety, access monitoring, blocking directory browsing, and more. A managed BDR provider will provide invaluable input for furthering your site’s security in ways you may not yet have considered.</span></span></div>
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<strong style="background-color: white; box-sizing: inherit;"><span style="font-family: "verdana" , sans-serif;">The Takeaway: Do You Need a BDR Plan?</span></strong></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Many WordPress site owners don’t have a BDR plan in place. But this is one scenario in which you shouldn’t be part of the majority, especially if you’re earning revenue from your site, have a large following, or have been targeted by cyber attackers in the past.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">At this juncture, the purpose and benefits of developing and implementing a BDR plan for your WordPress site should be apparent. Whether you decide to create a do-it-yourself plan or defer to a managed service provider, a BDR plan will provide a needed level of security for your any site – including your blog. Ultimately, your prospects for recovery depend entirely on how well you’ve planned ahead.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">To view the original article <a href="http://www.problogger.net/archives/2016/04/21/how-to-create-a-backup-and-disaster-recovery-plan-for-your-blog/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com2London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-1973590146018001692016-05-19T15:55:00.000+01:002016-05-19T15:55:07.385+01:00How to Build Email Subscribers From Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/How-to-Build-Email-Subscribers-from-Social-Media-portrait.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="How to Build Email Subscribers from Social Media" border="0" src="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/How-to-Build-Email-Subscribers-from-Social-Media-portrait.jpg" /></a></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I remember reading an article years ago about email being dead.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Well…long live email.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When you share something out on social media channels typically less than 5% of people actually get to see it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you’re sharing on email around 20% of people will see it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">….there’s also another difference.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Seeing something on social media is like seeing a billboard as you’re driving by. With email you stop at the billboard!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Email is and will continue to play an important role in Internet marketing. Look at the research below from eConsultancy which shows that email is still the highest converting channel over all other online marketing channels!</span></span></div>
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<img alt="econsultancy" height="348" src="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/econsultancy.jpg" width="540" /></div>
<figure class="wp-caption aligncenter" id="attachment_15368" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1px solid rgb(238, 238, 238); box-sizing: border-box; clear: both; font-stretch: inherit; line-height: 30px; margin: 15px auto; max-width: 100%; padding: 5px; vertical-align: baseline; width: 609px;"><figcaption class="wp-caption-text" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 5px 0px 0px !important; padding: 0px; text-align: center; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Email listed as highest converting channel</span></span></figcaption></figure><h2 style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: 38.4px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">So how does social media contribute towards building email subscribers?</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Social media has many uses but one is a channel which you can use to build your audience.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As you build relationships within your audience more of your audience will pay attention to what you share and end up on your website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You don’t typically sell anything on social media.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You build an audience and relationships and then bring people back to your home base (your website)</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This could be to buy your product or…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">..if they are not ready to buy then you could encourage them to become an email subscriber so you can continue to market to them.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If someone sees a tweet about you this is the start of a potential relationship. But it’s probably too early for them to buy something from you and that is why email is so useful and powerful to help build that relationship over time.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So how does social media contribute to growth of emails subscribers…</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s see… here are 4 tactics to consider:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Pin content on social channels directing to landing pages</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Some of the channels (e.g. Twitter and Facebook) allow you to pin content to the top of your feed. This is a golden opportunity to offer something of value that will encourage people visiting your profile to visit your website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For example, create a pinned post with a nice image that directs people back to an opt-in on your website.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Mike from SocialQuant has the following pinned to Twitter:</span></span></div>
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<img alt="socialquant" height="447" src="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/socialquant.jpg" width="540" /></div>
<figure class="wp-caption aligncenter" id="attachment_15358" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1px solid rgb(238, 238, 238); box-sizing: border-box; clear: both; font-stretch: inherit; line-height: 30px; margin: 15px auto; max-width: 100%; padding: 5px; vertical-align: baseline; width: 586px;"><figcaption class="wp-caption-text" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 5px 0px 0px !important; padding: 0px; text-align: center; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Pinned offer on Twitter</span></span></figcaption></figure><div style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: 30px; margin-bottom: 25px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">At the time of writing this got over 5,000 clicks with 2,000 email opt-ins. That’s a lot of opt-ins for a pinned post!!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">2. Change your profile image to promote your opt-in</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you look at Kim Garst’s Facebook page you’ll see that her profile image promotes an opt-in. If you click the ‘shop now’ button this brings you to a landing page.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The people that see this image is not typically your existing fans. This is targeted at new fans and I’m sure Kim gets opt-ins every day.</span></span></div>
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<img alt="Kim Garst Optin" height="208" src="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/Kim.jpg" width="540" /></div>
<figure class="wp-caption aligncenter" id="attachment_15369" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1px solid rgb(238, 238, 238); box-sizing: border-box; clear: both; font-stretch: inherit; line-height: 30px; margin: 15px auto; max-width: 100%; padding: 5px; vertical-align: baseline; width: 824px;"><figcaption class="wp-caption-text" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 5px 0px 0px !important; padding: 0px; text-align: center; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Opt-in on Kim Garst’s page</span></span></figcaption></figure><div style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: 30px; margin-bottom: 25px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You’re building fans but also building email subscribers. Ideally you should encourage fans to become email subscribers and vice versa!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. Share more content that results in website visitors</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If you can get more traffic from social media to your website you have a much better chance of increasing your email subscribers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You have created great content so if you can get more visitors some of those visitors will want to get more content from you.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">An example of how you can get more traffic is using evergreen content.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Evergreen content is content that doesn’t run out of date. In the following you can see a queue of content set up using Edgar. With Edgar you create buckets of content. For example ‘Evergreen posts’ are blog posts that don’t go out of date. There is a constant feed of existing blog content which is shared which results in more regular traffic to your existing blog content.</span></span></div>
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<img alt="edgar" height="369" src="http://6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/edgar.jpg" width="540" /></div>
<figure class="wp-caption aligncenter" id="attachment_15360" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1px solid rgb(238, 238, 238); box-sizing: border-box; clear: both; font-stretch: inherit; line-height: 30px; margin: 15px auto; max-width: 100%; padding: 5px; vertical-align: baseline; width: 719px;"><figcaption class="wp-caption-text" style="border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 5px 0px 0px !important; padding: 0px; text-align: center; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Edgar scheduling</span></span></figcaption></figure><div style="border: 0px; box-sizing: border-box; font-stretch: inherit; line-height: 30px; margin-bottom: 25px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Make sure you also have good sharing on your blog posts. When someone does visit your blog post you want them to sign up as an email subscriber and you also want them to share out your content so you get some of their fans/followers to visit your blog!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Advanced tip: Create a customized popup based on the source of where the person came from (e.g. Welcome Twitter user, here’s a guide…)</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">4. Create Ads on Social Channels</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Unfortunately paid advertising on social media is essential.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Reach is so low it’s too expensive to create content that not a lot of people see so you need to invest in ads.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here are 2 tactics for building email subscribers using ads.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Re-target visitors to your website</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Driving people to your website costs money (cash or time!). So when someone does come to your website and doesn’t sign up as an email subscriber you should retarget them with ads to convince them to sign up.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Targeting someone that knows you with a relevant ad is less expensive than targeting a cold audience.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Target your Facebook fans</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The same applies with Facebook fans. You are targeting someone that knows about you and what business you are in so it’s less expensive to target fans with ads.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Run a regular ad targeting fans that drives people back to a landing page on your website.</span></span><span style="background-color: white; font-family: Verdana, sans-serif;"> </span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Summary</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Email marketing is alive and kicking and it’s still an important channel.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are always challenges to platforms. For example, was social media going to take over from email? that didn’t happen.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Will messaging apps take over from email? We’ll certainly see some growth in messaging apps and some email activity will be directed there but <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; transition: all 0.6s ease-in-out;">email is still predicted to grow!</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What tactics do you want to share? Is email important for your business?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: x-small;">Image courtesy of <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;">Shutterstock</span></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white;">To view the original article <a href="http://www.razorsocial.com/build-email-subscribers-social-media/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-83259549528535508162016-05-17T15:55:00.000+01:002016-05-17T15:55:19.928+01:008 Easy Ways to Use Social Media to Market Your Small Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="8 Easy Ways to Use Social Media to Market Your Small Business" height="405" src="http://rebekahradice.com/wp-content/uploads/2016/05/use-social-media-to-market-your-small-business-min.png" width="540" /></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Want to use social media to market your small business, but struggling to gain traction?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Wondering how to jumpstart your efforts, but not sure where to begin?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It can be confusing.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">In fact, only <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">53% of small businesses</span> say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">And I get it. As a small business, running the day to day can leave you feeling stretched thin.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Add to that the overwhelm of marketing your business and you have the makings of a meltdown.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">But here’s the upside. Using social media in your small business marketing isn’t rocket science. In fact, it’s pretty simple once you know a few insider secrets.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">That’s where my conversation with one of the top social media authorities comes in.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Recently, I had the opportunity to sit down with <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Peg Fitzpatrick</span>. Peg is the co-author of <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Art of Social Media</span> and works daily with Guy Kawasaki. Between her booming business and Guy’s, she manages a whopping 13 million followers.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Holy wow, right? Peg knows her stuff and she came ready to share her top tips.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you’re eager to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">use social media to market your small business</span>, read on and don’t forget to<span style="box-sizing: border-box; font-weight: 700;">grab a copy of the Infographic</span> at the end!</span></div>
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<span class="sw-click-to-tweet" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-radius: 0px; border: 4px double rgb(221, 221, 221); box-sizing: border-box; cursor: pointer; display: block; line-height: 29.25px; margin: 15px 0px; padding: 15px 30px; position: relative; transition: all 0.1s ease-in-out;"><span class="sw-ctt-text" style="box-sizing: border-box; display: block; font-style: italic; line-height: 33.6px; margin: 0px; padding: 0px; position: relative; text-decoration: none; word-wrap: break-word;"><span style="background-color: white; color: black; font-family: Verdana, sans-serif; font-size: small;">Only 53% of #smallbusiness owners use social media. Is that you? Here's how to get started...today!</span></span></span><span style="color: black; font-family: Verdana, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; cursor: pointer; line-height: 29.25px; transition: all 0.1s ease-in-out;"></span></span><br />
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">How to Use Social Media to Market Your Small Business</span></h1>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 1. Build a Credible Reputation</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Building a credible presence for your business on social media isn’t as complicated as it sounds.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Want to know why?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Because you don’t have to have a huge following to do it!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As a local business, instead of connecting with a lot of people — you just need to connect with the RIGHT people.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can begin this process by building brand awareness. The best way to do this is to <span style="box-sizing: border-box; font-weight: 700;">create an online presence that’s a perfect representation of who you are</span> both online and offline.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Start by translating your brand through <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">visual marketing</span>. From your logo to your website, blog and social media graphics – you need to design a look and feel that matches your persona.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Find someone who can help create graphics that match that essence. Create captivating and professional visuals that represent you and your business.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">There are so many people who can help you with this process — and you’ll be able to find someone regardless of what your budget is.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Or, if you have more time than money — you can choose from a myriad of tools (many of them free) and learn how to do it yourself.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you do decide to tackle these graphics yourself, our ebook can teach you how to go about it. You can grab that at <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">How to Create Visual Content for Maximum Social Media Impact</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Peg’s tip is to learn from the big brands!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Get inspiration from big marketing campaigns like ones from <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">HubSpot</span> and spin that around for your own business in a way that’s affordable.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 2. Attract Potential Clients</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">During our conversation, Peg told the story of her hairdresser, Betsy. Betsy owns <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">B & B Style Salon</span> in New Hampshire.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Betsy wanted to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">learn how to use social media</span> for her small business — and Peg suggested that she use Facebook and Instagram to attract potential new clients.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you’d like to do this for your local business also, the first step is to make sure the geotagging on your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Facebook Business Page</span> is setup properly.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You want people to be able to check-in when they’re at your business. Each time someone does that, it’s free advertising for you since all their friends will see their check-in.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The average Facebook user has 100 friends (and most are local) — so think of each check-in as advertising to 100 new potential clients!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Plus, that type of post is better advertising than a boosted post since it’s a check-in from a real customer (not a boosted post or ad).</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Want even more check-ins? <span style="box-sizing: border-box; font-weight: 700;">Offer special incentives for people to check-in</span> at your business.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">For example, in Betsy’s case, she posted a small sign that says those who check-in get $5 off their next haircut. You can give any bonus you’d like!</span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Peg’s advice…</span></span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Get into the hands of your customers. This means get on their phones!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Betsy also wanted to do a girl’s night out to promote herself as a hairdresser in her small town.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">She updated her Facebook cover photo — plus she posted a Facebook post and an Instagram post.</span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">By doing those 3 things, with zero budget, she was able to fill her event!</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">This is a great example of <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">how a small business owner was able to attract the right customers</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Instead of trying to cast a wide net and attracting a bunch of people who may or may not be interested in her services, she focused on connecting with her target market.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The takeaway — <span style="box-sizing: border-box; font-weight: 700;">even small changes can make a huge impact</span> on your social media marketing!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 3. Connect With Like-Minded Business Professionals</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">In the social media world, relationships are everything.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Whether you’re on LinkedIn building your professional network or responding to your tweets — it’s important to set aside some time to connect with like-minded professionals.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As a small business owner, you’re probably cringing at the thought of spending valuable time engaging with peers on social media.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">No worries!</span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Peg has some great advice for how to make it work.</span></span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">She suggests you dedicate 1 chunk of time each week to work on your content for the following week (she does this every Sunday). This means find or create the content you want and schedule it.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Why does this help you?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Now that your content is setup for the whole week — you can pop onto social media 15 minutes in the morning and 15 minutes at night to respond to comments, answer questions and reach out to like-minded business professionals.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">This will allow you to make those important connections since you’ll be focused on people during the time you’re online!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 4. Diversify Your Marketing Efforts</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">We’ve all heard the saying, “Don’t put all your eggs in one basket.”</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Just like with your offline marketing, you should definitely diversify your online marketing efforts.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Does this mean you should build a presence on every social media site?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Absolutely not.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">What this means is that you should become laser-focused about who your target audience is.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Instead of focusing on the demographic of the customers you HAVE — consider focusing on the customers you WANT.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">That information will tell you which social networks you should be spending time on.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As you learn more about how to use social media to market your small business, the social sites you should be on will become almost obvious to you.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you don’t have a clear understanding about which social networks to be on, Peg recommends you start with a presence on this handful of sites.</span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Top Social Networks Your Small Business Should Use</span></span></h3>
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<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Facebook (be sure to setup the geo-targeting)</span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Instagram (excellent for small business)</span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">LinkedIn (like an international Rotary Club!)</span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Twitter (listening to the conversations on Twitter will provide valuable insight)</span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Once you decide which social networks you’ll use — be sure to cross promote that content in your other online marketing and PR pieces also!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">By diversifying your online marketing, you’ll expand the reach of your business further than you can even imagine.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 5. Repurpose Top Content</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As you learn how to use social media in your small business — you’re very quickly going to see how time consuming it is to create new content.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">For that reason, Peg suggests that you <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">become a repurposing master</span>!!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">I make this a daily habit. Repurposing content is a brilliant way to put new forms of content out there without recreating the wheel.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Let me explain.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Let’s say you send a tweet about something that you and your audience are passionate about.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Did you know you can repurpose that tweet into at least 13 other pieces of content?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Yep, you can!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Read <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">13 Ways to Repurpose a Single Tweet</span> to learn more about how to do this.</span></div>
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<span class="sw-click-to-tweet" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-radius: 0px; border: 4px double rgb(221, 221, 221); box-sizing: border-box; cursor: pointer; display: block; line-height: 29.25px; margin: 15px 0px; padding: 15px 30px; position: relative; transition: all 0.1s ease-in-out;"><span class="sw-ctt-text" style="box-sizing: border-box; display: block; font-style: italic; line-height: 33.6px; margin: 0px; padding: 0px; position: relative; text-decoration: none; word-wrap: break-word;"><span style="background-color: white; color: black; font-family: Verdana, sans-serif; font-size: small;">Want to extend the shelf life of your content? Repurpose in an updated format!</span></span></span><br />
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<span style="background-color: white; font-family: Verdana, sans-serif;">Have you ever seen someone on social media who seems to come up with new, original content over and over and over? You start to wonder if that person ever sleeps, right?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">That is someone who knows <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">how to repurpose content</span>. You can be that person too!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Peg has one word of caution here…</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Don’t confuse repurposing content with duplicating your posts on every social network.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you do that — people won’t have a reason to follow you everywhere because they’ll see the exact same content from you everywhere.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Instead, learn the language of each platform.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Give people a reason to follow you everywhere!</span> Don’t duplicate your content exactly.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Look at each piece of content in a different way for each social platform.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">For example, pull a quote out of an evergreen blog post you tweeted and create a quote graphic to post on Instagram.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Or take that helpful tip you gave someone on Facebook and use it to create a 2-minute tutorial on Facebook Live Video or scope it. You can even embed that video in a blog post.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Or take your notes from a recent presentation and create an infographic with that info. The options for repurposing are endless!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">To learn more, you can click over to this post by Peg about <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">how to repurpose your content</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 6. Make Your Time and Money Count</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As a small business owner — you know time IS money.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">We’ve all had those days when we get on Facebook to work, but then we see a post from a friend… and suddenly 2 hours goes by. Sound familiar?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you want to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">use social media for your small business</span> in the most efficient way possible, it’s important to FOCUS each time you log onto social media.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Sure, there’s time for posting those fun pictures and goofing off — but when it’s during your workday, be sure to focus on your goals!</span></div>
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<figure class="hammy-responsive aligncenter wp-image-8757 size-medium" data-media320="http://rebekahradice.com/wp-content/uploads/cache/2014/12/make-your-goals-stick-674x1100/2129616665.png" data-media480="http://rebekahradice.com/wp-content/uploads/cache/2014/12/make-your-goals-stick-674x1100/2475699538.png" data-media="http://rebekahradice.com/wp-content/uploads/cache/2014/12/make-your-goals-stick-674x1100/1480542482.png" style="-webkit-margin-after: 0px; -webkit-margin-before: 0px; -webkit-margin-end: 0px; -webkit-margin-start: 0px; box-sizing: border-box; line-height: 29.25px; margin: 0px;" title=""><span style="background-color: white; font-family: Verdana, sans-serif;"><img alt="" class="lazy" data-original="http://rebekahradice.com/wp-content/uploads/cache/2014/12/make-your-goals-stick-674x1100/2475699538.png" src="http://rebekahradice.com/wp-content/uploads/cache/2014/12/make-your-goals-stick-674x1100/2475699538.png" style="border: 0px; box-sizing: border-box; display: inline; max-width: 100%;" /></span></figure><div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you find yourself getting off track, remind yourself why you’re on social media in the first place.</span></div>
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<em style="box-sizing: border-box;"><span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: Verdana, sans-serif;">Be accountable…to yourself.</span></span></em></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">When it comes to money — you can make an impact with Facebook Ads with only a few dollars (which is very do-able for small business).</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can stay within budget and still make it work for you!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 7. Drive Traffic to Your Website/Blog</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Your website/blog is the foundation of all your online marketing efforts.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It’s the place where your potential customers will go when they’re deciding whether or not to do business with you.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It’s what people will remember when they think of your business.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can read <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">15 Ways to Get Leads on Social Media (Marketer’s Guide)</span> to get an understanding about how to drive traffic back to your website/blog effectively.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The best advice — do your research!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you want to drive a significant amount of traffic back to your website/blog, you can’t base your strategy on guesswork.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can read more about this here: <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Top Ways to Manage Social Media (and Avoid Burnout)</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 8. Use the Right Tools</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As a small business owner — the right tools can be your best friends.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">They’ll help you get organized and create a method to the madness.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Using the right tools will save you time, money and a whole lot of frustration.</span></div>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">Some tools that Peg uses are:</span></span></h3>
<ul style="box-sizing: border-box; line-height: 29.25px; margin: 0px 0px 28px 40px; padding: 0px;">
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Trello</span></span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Evernote</span></span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Post Planner</span></span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Sprout Social</span></span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Relay</span></span></li>
<li dir="ltr" style="box-sizing: border-box; list-style-type: square;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;"><span style="font-family: Verdana, sans-serif; font-size: small;">Canva</span></span></li>
</ul>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can also click over to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">13 Must-Have Marketing Tools for Engaging Facebook Images</span> to find even more.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">Conclusion</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If there’s one theme in Peg’s tips — it’s that <span style="box-sizing: border-box; font-weight: 700;">small changes can make a huge impact</span> on the success of your social media marketing.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You don’t need a huge following or <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media presence</span> on every site.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You just need to put some data, strategy and tools behind your efforts.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Soon you’ll see that <span style="box-sizing: border-box; font-weight: 700;">you can use social media in your small business</span> without feeling overwhelmed or breaking the bank.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The infographic below summarizes these tips. I recommend you print it and keep it handy as a reminder that you can do this!</span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img height="3323" src="http://i-cdn.embed.ly/1/display?key=fd92ebbc52fc43fb98f69e50e7893c13&url=http%3A%2F%2Frebekahradice.com%2Fwp-content%2Fuploads%2F2016%2F05%2FUse-Social-Media-in-Small-Business-Marketing.jpg" width="540" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: x-small;">To view the original article <a href="http://rebekahradice.com/use-social-media-to-market-your-small-business/" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.5073509 -0.12775829999998223 51.5073509 -0.12775829999998223tag:blogger.com,1999:blog-7264483209038321871.post-1233902017360630092016-05-16T14:44:00.000+01:002016-05-16T14:44:10.466+01:00How To Succeed On Social Media (7 Quick Action Steps)<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="How To Succeed On Social Media (7 Quick Action Steps)" height="405" src="http://rebekahradice.com/wp-content/uploads/2016/04/how-to-succeed-on-social-media-min.png" width="540" /></span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Have you ever wondered what separates <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">successful social media marketers</span> from those that struggle?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Or why one business will succeed on social media while another staggers along?</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">The answer isn’t as complicated as you might think.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">Those that achieve exponential growth commit to <span style="box-sizing: border-box; font-weight: 700;">daily activities, habits and strategies</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">These critical elements shape and form their future.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">And the good news? You can use the same ingredients in your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media marketing</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">In this article, I share <span style="box-sizing: border-box; font-weight: 700;">seven quick action steps</span> you can take today.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Each one has been time-tested and proven to make a difference. That is, if you’re willing to commit.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Read on to learn how you can add these ideas to your marketing mix to encourage <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media success</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">How To Succeed On Social Media (7 Quick Action Steps)</span></h1>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 1. Know WHY You’re Using Social Media</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If I were to ask you why you’re using social media, would you know the answer?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Have you taken the time to define how <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media</span> will support your marketing goals?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Until you know what you’re looking to achieve, social media will feel hard. And worse than that,<span style="box-sizing: border-box; font-weight: 700;">success will appear elusive</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Not sure where to get started? Here’s how to find your WHY and use it as a differentiating factor.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">How to Discover the WHY Behind Your Social Media</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Begin by answering these eight questions.</span></div>
<ul style="box-sizing: border-box; line-height: 29.25px; margin: 0px 0px 28px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">When you first hopped on social media, what was your number one reason? (e.g. to reach a targeted audience, cheap advertising, better connections – be honest)</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">What’s your number one reason today? (explain how it’s changed)</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">What three problems do you solve for your potential clients?</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Can you articulate your solution to those problems across social media?</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">What do you see in your competitor’s use of social media that you feel needs to change? (what’s broken, not working, inconsistent)</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Will social media help you build trust and rapport?</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Is their a market eager to buy your product?</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Is the purpose behind your use of social media aligned to your business objectives?</span></li>
</ul>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">Unpacking your responses to each of these questions will bring clarity. Rather than <span style="box-sizing: border-box; font-weight: 700;">random acts of social sharing</span>, you come to the table with a fresh perspective.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">You know what you want and why you want it, just like <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Steve Gutzler</span>. Steve is a business coach who works top leaders, inspiring greatness through emotional intelligence.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Across Steve’s social networks, it’s easy to see how social media supports his vision. The consistent use, topic focus and community building keeps his audience engaged.</span></div>
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<span style="background-color: white; font-weight: inherit;"><span style="font-family: Verdana, sans-serif;">23 Apr</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Five-Leadership Traits:<br />1) Abundance mind-set<br />2) Develops trust<br />3) Think win-win<br />4) Shared thinking<br />5) Including others<span class="PrettyLink-prefix" style="outline: 0px; text-decoration: none;">#</span><span class="PrettyLink-value" style="outline: 0px; text-decoration: none;">leadership</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><span class="PrettyLink-prefix" style="outline: 0px; text-decoration: none;">@</span><span class="PrettyLink-value" style="outline: 0px; text-decoration: none;">SteveGutzler</span> Don't forget that great leaders teach & develop others selflessly</span></div>
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<span style="background-color: white; font-weight: inherit;"><span style="font-family: Verdana, sans-serif;">11:16 PM - 23 Apr 2016</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 2. Know Your Boundaries (and be explicit)</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Since social media’s early days, it’s been evident that we (as a community) need to reign ourselves in.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">How often have you seen a verbal vomit episode online? One that spiraled into a debilitating (possibly tragic) outcome?</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">I’m sure many just popped into your mind. While some bounce back, others find their career left in ruins.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The key is to <span style="box-sizing: border-box; font-weight: 700;">know your boundaries</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Identify where you draw the line and what conversations you’re willing to engage in. And more importantly, which ones you’ll avoid.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">This becomes a roadmap to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media engagement</span>. It makes hopping into conversations and monitoring the ones that matter most to your business easy.</span></div>
<h3 style="box-sizing: border-box; font-weight: 300; line-height: 1.2; margin: 0px 0px 10px;">
<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">How to Create Your Social Media Boundaries</span></h3>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">What’s your business focus? (industry, niche, vertical)</span><ul style="box-sizing: border-box; margin: 0px 0px 0px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">List the problems you solve.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Specify how you solve each one of them.</span></li>
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</li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Who is your target audience? (Demographics – geographic area, age, income, race, gender)</span><ul style="box-sizing: border-box; margin: 0px 0px 0px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Describe who they are, what they do and why they’d want to connect with your business.</span></li>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">What’s your social media engagement and conversational style?</span><ul style="box-sizing: border-box; margin: 0px 0px 0px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">How will you interact on social media? Are you fun or serious? Know your tone and voice.</span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Now<span style="box-sizing: border-box; font-weight: 700;"> stay in appropriate conversations</span>. Don’t deviate.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">It’s like learning how to use crayons as a kid. Coloring books kept us within the lines. We knew our limits.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Knowing your boundaries on social media will keep your business safe and in the “verbal vomit” free zone. <img alt="😀" class="emoji" draggable="false" src="https://s.w.org/images/core/emoji/72x72/1f600.png" style="background-attachment: initial !important; background-clip: initial !important; background-image: none !important; background-origin: initial !important; background-position: initial !important; background-repeat: initial !important; background-size: initial !important; border: none !important; box-shadow: none !important; box-sizing: border-box; display: inline !important; height: 1em !important; margin: 0px 0.07em !important; max-width: 100%; padding: 0px !important; vertical-align: -0.1em !important; width: 1em !important;" /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 3. Embrace Your Key Differentiator</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Are you connected to me across social media? You’ll see this in action. Me being me. Both as a brand and a person.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">You might think I’m a born extrovert, but you’d be wrong.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">Don’t get me wrong. I enjoy a good party and love being among friends. I also appreciate moments spent surrounded by a community, audience or group of peers.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">And yet, I’m not the life of the party. I’m the girl who retreats back to her hotel room to decompress and gain a little peace and quiet.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">But, given the fact that my <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">DISC profile</span> is an off the charts D and I, I can also be somewhat of an enigma.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">My D has been the driving force behind each success within my life. It allows me to step out in faith, believing that my strong sense of “what’s right for me” will also be my best guide.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">Meanwhile, my “I” pushes me out in front of a crowd. Giving me the courage and strength to attempt anything once.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box; font-weight: 700;">Have you determined what makes your business unique?</span> You need to find that one thing you do better than anything else.</span></div>
<h3 style="box-sizing: border-box; font-weight: 300; line-height: 1.2; margin: 0px 0px 10px;">
<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">How to Find Your One Thing</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Steve Maraboli said in his book “<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">Unapologetically You: Reflections on Life and the Human Experience</span>,”</span></div>
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<twitterwidget class="twitter-tweet twitter-tweet-rendered" data-tweet-id="723998908817481728" id="twitter-widget-0" style="box-sizing: border-box; display: block; line-height: 29.25px; margin-bottom: 10px; margin-top: 10px; max-width: 100%; min-width: 220px; position: static; visibility: visible; width: 500px;"></twitterwidget><span class="sw-click-to-tweet" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-radius: 0px; border: 4px double rgb(221, 221, 221); box-sizing: border-box; cursor: pointer; display: block; line-height: 29.25px; margin: 15px 0px; padding: 15px 30px; position: relative; transition: all 0.1s ease-in-out;"><span class="sw-ctt-text" style="box-sizing: border-box; display: block; font-style: italic; line-height: 33.6px; margin: 0px; padding: 0px; position: relative; text-decoration: none; word-wrap: break-word;"><span style="background-color: white; color: black; font-family: Verdana, sans-serif; font-size: small;">“There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you.”</span></span></span><span style="font-family: Verdana, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; cursor: pointer; line-height: 29.25px; transition: all 0.1s ease-in-out;"></span></span><br />
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<span style="background-color: white; font-family: Verdana, sans-serif;">I couldn’t agree more.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Ready to embrace your one thing? It’s not as tough as you think.</span></div>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Be fearless! Get out there and break things. Try something new. Dare to be bold in your decisions. Know what you and your business stands for.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Stand UP for what you believe. If you don’t take a stand for your business, who will? Do what you know is right for the direction and focus of your company and brand — every single day.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Know that you might be able to do all things, but that you cannot do everything. Give away everything that doesn’t serve you or the best interest of your company. Focus on your highest and best.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Stop trying to be everything to everyone. Identify who you serve and give back to that community in meaningful ways.</span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 4. Blaze Your Own Branded Trail</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Are you clearly articulating <span style="box-sizing: border-box; font-weight: 700;">what sets your business apart from your competition</span>? Is this spelled out in your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media branding</span>?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If not, you’re walking a dangerous line.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Heard of a tactic called “<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">me-too marketing</span>?” I’m sure you’ve seen it. It’s on display across social media everywhere you look.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It’s a term that means you look at your competition and say, “hey, I like what you’re doing. I can do that to.”</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">But instead of using that knowledge to create differentiation, you mimic every aspect. Right down to a revised version of their logo.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Why, oh why would you do that? <span style="box-sizing: border-box; font-weight: 700;">Blaze your own trail. Be unique.</span></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">See how busy social media is? If your branding is cookie cutter at best, you’re going to have a hard time standing out.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">From your colors, to the font you use, <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">create a consistent look and feel</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Strong branding equals an instant connection with your audience.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Coca-Cola, one of the most well-established companies around, has created an unforgettable brand.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">And it’s no surprise. Their content is captivating, consistent, and unique in tone and voice.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" scrolling="no" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FCocaColaUnitedStates%2Fvideos%2F1159914137374632%2F&show_text=0&width=560" style="border-style: none; border-width: initial; box-sizing: border-box; max-width: 100%; overflow: hidden;" width="560"></iframe></span></center>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 5. Define Your Version of Success (and know how you’ll get there)</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Tony Gwynn, Hall of Fame Baseball player said,</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">“The minute you’re satisfied with where you are, you aren’t there anymore.”</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">And so it is with <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media marketing</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Just when you think you know what success looks like, change comes along and sweeps you off your feet.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you’ve <span style="box-sizing: border-box; font-weight: 700;">struggled to build momentum</span>, it’s time to define what success looks like to your company.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">What drives your social media decisions? Have you nailed it down?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The sooner you do, the quicker you stop wasting time on social media.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 6. Align Social with Your Marketing Strategy</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Are you posting without a plan?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Is your content an afterthought and your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media strategy</span> non-existent?</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If this sounds like you, you need to <span style="box-sizing: border-box; font-weight: 700;">get aligned with your marketing goals</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">With a plan in place, you post on purpose instead of randomly.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You also roll your social goals up into your company goals. This leaves no doubt in your mind how social supports growth.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Before you begin to <span style="box-sizing: border-box; font-weight: 700;">create your social media marketing strategy</span>, it’s time to brainstorm.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Answer the questions below. I’ve given you examples.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Once you have the answers, you’ll begin to weave social into your big vision.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">Example Strategy Brainstorming Session</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Plan Ahead: Where do you want to be?</span></div>
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<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Global industry leader through a clear, measurable and achievable company marketing strategy</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Dominant player in market through WOM marketing, influencer marketing, integrated marketing plan and defined customer acquisition campaigns</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">WOW factor established – plays significant role in customer retention and satisfaction</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Inbound marketing model is 100% in alignment with company goals and strategies</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Team trained to nurture leads through established customer journey – speak to a clearly defined customer persona</span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Get Clear: What are your social media marketing priorities?</span></div>
<ul style="box-sizing: border-box; line-height: 29.25px; margin: 0px 0px 28px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Increase Awareness</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Generate New Users</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Attract and Retain Users</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Innovate (Thought Leadership)</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Engage (and Activate) Audience</span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Know Your Goals: What are your objectives and key results?</span></div>
<ul style="box-sizing: border-box; line-height: 29.25px; margin: 0px 0px 28px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Define a Consumer Facing Strategy</span><ul style="box-sizing: border-box; margin: 0px 0px 0px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Have 3-4 primary campaigns defined (acquisition per segment/ persona, retention per segment/ persona, loyalty/ affinity per segment/ persona).</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Have Q1 secondary campaigns defined within 60 days,</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Have specific assumed lead nurturing (customer journey) path defined for each campaign within 60 days,</span></li>
</ul>
</li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Create happy customers</span><ul style="box-sizing: border-box; margin: 0px 0px 0px 40px; padding: 0px;">
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Clearly identify segments and personas for current 20% users within 30 days
.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Send segmented surveys – within 45 days
.</span></li>
<li style="box-sizing: border-box; list-style-type: square;"><span style="background-color: white; font-family: Verdana, sans-serif;">Require team involvement – train team on execution and support within 45 days
.</span></li>
</ul>
</li>
</ul>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;"> 7. Assess and Adjust – Test, Test, Test!</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Once you know what you’re looking to achieve and you’re measuring results, it’s time to review.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Use the data you’ve accumulated to calculate and estimate how you’re going to improve your social media marketing.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">This is critical if you’re looking to <span style="box-sizing: border-box; font-weight: 700;">continuously improve</span>. It also requires that you take a look at previous goals.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Were they attained? If so, it’s time to crank them up. Set bigger and bolder goals.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">And always look to your analytics. See what content resonated with your audience and what flopped.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">Adjust your strategy and your content when appropriate to keep your <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; transition: all 0.1s ease-in-out;">social media content</span>fresh and your information relevant.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">Final Thoughts</span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">There are many <span style="box-sizing: border-box; font-weight: 700;">ways to market your business with social media</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">There are also a multitude of ways to kill your momentum and drive results into the ground.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">But that doesn’t mean using social media effectively has to be hard.</span></div>
<div style="box-sizing: border-box; line-height: 29.25px; margin-bottom: 28px; padding: 0px;">
<span style="background-color: white; font-family: Verdana, sans-serif;">In fact, <span style="box-sizing: border-box; font-weight: 700;">knowing how to best use it to market your business</span> will give you a big leg up.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You see, your competition is still flailing around trying to put a plan in place.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Take the time today to determine what success looks like to you and how you’ll get there effortlessly.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: x-small;">To view the original article <a href="http://rebekahradice.com/how-to-succeed-on-social-media/" target="_blank">Click Here</a></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-72411771750676146472016-05-15T16:03:00.000+01:002016-05-15T16:03:06.350+01:00How to Create Engaging Images for Social Media: A Guide for Non Designers<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A great social media marketer today and an awesome advertiser in the 1960s have much in common.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Ogilvy was a master at stuff like this — <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">prioritizing what was really important</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">If he lived through the age of social media, I’m fairly certain Ogilvy would say something like:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">On the average, many more people engage with images as read the copy in social media posts. When you have crafted your social media image, you have spent eighty cents out of your dollar.</span></span></div>
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<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Images have never been more important in social</span>.</span> They’re the key to driving greater online engagement, much like a great headline in advertising.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The only issue here is that if, like me, you aren’t über-skilled in graphic design, creating eye-catching engaging images can be difficult. So how can non-designers like me still create incredible images for social media? One way is by learning simple, repeatable design principles.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Here are 3 key design principles that will help you create engaging social images every time!</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="pablo social media images" class="aligncenter size-large wp-image-16275" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/pablo-35-800x400.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Principle #1: Create a Simple and Balanced Layout</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This is what the table in my Airbnb looked like this morning.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Simple social media images" class="aligncenter wp-image-16089 size-large" height="450" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/20160412_094052_1-800x450.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This is what the table looked like about 30 seconds later. <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Notice any difference?</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Simple social media images" class="aligncenter wp-image-16090 size-large" height="450" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/20160412_094459-800x450.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Both images contain the same items. Nothing was removed from the table, yet the second picture — with a slightly altered layout — just feels so much better, at least to me!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The lesson here is simple — <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">the layout of elements in your images makes a huge difference.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Take a look at these two basic examples.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Simple social media images" class="aligncenter size-large wp-image-16085" height="444" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/SURFY-SURF-SCHOOL-3-800x444.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Simple social media images" class="aligncenter size-large wp-image-16086" height="444" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/SURFY-SURF-SCHOOL-2-800x444.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Doesn’t the second image look a lot better? <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">This is because of two design principles related to image layouts — proximity and alignment.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Proximity</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As Bakari Chavanu explains:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Proximity means grouping elements together so that you guide the viewer to different parts of the message.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In the examples above, the first image places the icon and text in very close proximity. This prevents each element from standing apart and fulfilling its role.</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The icon visually communicates surfing.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The text communicates details about surfing.</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Applying the proximity principle means that the viewer should clearly be directed to the icon <em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">and then</em> to the text. <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">This allows the viewer to better understand what’s being communicated. </span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In the second example, text is only grouped beside text.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Social media image design" class="aligncenter size-large wp-image-16091" height="222" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Untitled-design-1-800x222.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Applying the proximity principle adds unity and continuity to your images.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Alignment</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Proper alignment of the elements in your images helps to maintain balance.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Again, take the surf school images as an examples.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Simple social media images" class="aligncenter size-large wp-image-16092" height="222" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Untitled-design-2-800x222.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The top of the icon and the text are aligned in both images.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">All the text is aligned only in the second image.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The bottom of the icon and text are aligned only in the second image.</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">These small differences all contribute to making the second image feel more balanced and engaging.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">How to Create Simple and Balanced Images</span></span></h3>
<ol style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When you have different elements in your image (e.g. text, icons, illustrations) think of what role they play in your image.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Keep some sort of alignment with these different elements, whether it’s vertical, horiontal or diagonal.</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Principle #2: Colour Makes All the Difference</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Leslie Cabarga, author of <em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">The Designer’s Guide to Colour Combinations</span></em> notes:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">That a poor choice of colours affects us subconsciously is a fact observed by many real estate agents. Potential buyers viewing a house with ugly wallpaper will often reject the whole house. I recall as a child not being able to eat in a certain restaurant whose walls were painted a pale, 1950s green.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="image creation app" class="aligncenter wp-image-16270 size-large" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/pablo-31-800x400.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Colour is not just a visual element — it’s also emotional.</span> And because colour elicits particular emotions it can often determine whether or not people are drawn to your images.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This isn’t to say that it’s as simple as staying away from particular hues. What it does mean is that it’s crucial to think about the role that colour plays in your creations.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">That role is simple — to create contrast in your images.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Callie Kavourgias</span> describes this colour and contrast function:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9 attrlink url" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Contrast</span><span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> creates conflict between elements to attract the eye to a specific place and is the most effective way to add visual interest….it allows you to highlight key elements in your design.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here are a couple of simple examples.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Each pair of circles has the same colour in the centre, but each appear different. You might even notice depth changes with different colour variations.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Social Image Contrasting colours" class="aligncenter size-large wp-image-16267" height="295" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Social-Image-Contrasting-colours.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="784" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Social Image Contrasting colours (1)" class="aligncenter size-full wp-image-16266" height="295" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Social-Image-Contrasting-colours-1.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="784" /></span></span></div>
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<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">This contrast shows that the perception of colours used in your images can be dramatically different based on how you combine them. </span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">That’s a key principle when it comes to colour and contrast:<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> keep it simple because less is often more.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s important to pick the right colour combinations, but how do you know which colours to pick?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">How to Choose Contrasting Colours</span></span></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One fantastic tool that I recently discovered to help with this is <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Paletton</span>. It automatically picks contrasting and complimentary colours so that you don’t have to think about it too much.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="social media image app" class="aligncenter size-large wp-image-16254" height="451" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-7.28.12-AM-800x451.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In this example, I chose red as my primary colour (represented by the uppermost dot on the colour wheel) and asked for monochromatic colour scheme (a colour scheme based on various shades and tints of one hue).</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When I hover over the different boxes on the right I’m provided with the <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">hex code</span>s (like ‘FF6B6B’ seen on the right side of the image above), which I can then use in my designs.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="social media image app" class="aligncenter size-large wp-image-16255" height="477" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-7.33.14-AM-800x477.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In this second example I also used red as my primary colour, but instead asked for a triadic colour scheme (three colors that are equally placed in lines around the color wheel). Again, I’m able to pick contrasting colours that go well together.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Another tool I use quite frequently is <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Brand Colors</span>, a collection of official colour codes from world-renown brands.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="social media image" class="aligncenter size-large wp-image-16256" height="371" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-7.37.38-AM-800x371.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Hovering over any colour (such as I did here with the Addvocate brand) reveals the hex code.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When I’m stuck and can’t think of a great colour combination, I’ll often go to Brand Colors for some inspiration.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">These types of tools are life-savers for non-designers like me.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Principle #3: Choose Fonts That Are Readable and Consistent</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s probably an over-used analogy, but <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">picking a font is kinda like selecting which clothes to wear</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Your choice of clothes echoes parts of your personality and style. Walking into a meeting wearing a suit versus wearing a t-shirt and short-shorts will leave people with quite different impressions about you.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Similarly, when you use fonts in a social media image <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">they communicate a key message about you and your brand.</span></span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s use an example. Here are two social image alternatives — which one do you prefer?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Social media image comparison (1)" class="aligncenter size-large wp-image-16269" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Social-media-image-comparison-1-800x400.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I lean towards the image on the left because:</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s easier to read.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The 2 fonts seem more complimentary</span></span></li>
</ul>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This doesn’t mean the other image is horrible, but it does illustrate <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">the importance of focusing on the role of text</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="pablo social media images" class="aligncenter wp-image-16271 size-large" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/pablo-32-800x400.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Max Luzuriaga</span>, a web designer and developer sums it up well:</span></span></div>
<blockquote style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-radius: 3px; border: 0px; box-sizing: border-box; line-height: 16.8px; margin: 0px 0px 32px; outline: 0px; padding: 32px 32px 20px; quotes: "" ""; vertical-align: baseline;">
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; font-style: italic; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline;">
<span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">What do you do with type? Read it! So why do so many people make it so damned difficult to do just that? Be it tiny font sizes, crammed line-height, or just plain ugly fonts, it seems that a lot of people out there are determined to not let you enjoy their content!</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; font-style: italic; line-height: 1.75; outline: 0px; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline;">
<span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">By making your type readable, you immediately jump ahead of at least half of the competition, which is fortunate, really, because it’s not that hard!</span></span></div>
</blockquote>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This begs the million dollar question — <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">how do select which font to use</span>? Here we can lean on the sage advice of <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Dan Mayer</span>:</span></span></div>
<blockquote style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-radius: 3px; border: 0px; box-sizing: border-box; line-height: 16.8px; margin: 0px 0px 32px; outline: 0px; padding: 32px 32px 20px; quotes: "" ""; vertical-align: baseline;">
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; font-style: italic; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline;">
<span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Just as with clothing, there’s a distinction between typefaces that are expressive and stylish versus those that are useful and appropriate to many situations, and our job is to try to find the right balance for the occasion.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; font-style: italic; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline;">
<span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9 b" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; box-sizing: border-box; font-weight: 700;"><span style="font-family: Verdana, sans-serif;">While appropriateness isn’t a sexy concept, it’s the acid test that should guide our choice of font.</span></span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; font-style: italic; line-height: 1.75; outline: 0px; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Most of the time, one typeface will do, especially if it’s one of our workhorses with many different weights that work together. If we reach a point where we want to add a second face to the mix, it’s always good to observe this simple rule: </span><span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9 b" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700;">keep it exactly the same, or change it a lot</span></span><span class="author-d-16z86ztz122z98z81zz82zz85zunv3z82zpqfnl8z65zsz72zkz75z1z72zrz85zz72zp71avz81zglz66zz67zyz65zz83z7be9" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> — avoid wimpy, incremental variations.</span></span></span></div>
</blockquote>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="pablo images" class="aligncenter wp-image-16272 size-large" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/pablo-33-800x400.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The best part about choosing fonts is that you don’t even have to do much work.</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sites such as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Font Pair</span> reveal which fonts go well together.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A simple Google search (e.g. best fonts for business quotes) provides excellent examples for you to copy.</span></span></li>
</ul>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">How to Select Fonts for Your Images</span></span></h3>
<ol style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Simple is better than fancy.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Be consistent — use the same font repeatedly.</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When adding a second font, go for something really different but equally simple.</span></span></li>
</ol>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">Over to You</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s keep the advice flowing in the comments section below:</span></span></div>
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<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">How do <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">you</span> <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">create engaging images for social media</span>?</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Which resources have helped you nail down awesome designs?</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What principles have I excluded here that have worked for you?</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’d love to learn from you! Jump in and let me know! </span></span><span style="background-attachment: initial !important; background-clip: initial !important; background-image: none !important; background-origin: initial !important; background-position: initial !important; background-repeat: initial !important; background-size: initial !important; border-color: initial !important; border-image-outset: initial !important; border-image-repeat: initial !important; border-image-slice: initial !important; border-image-source: initial !important; border-image-width: initial !important; border-radius: 3px; border-width: initial !important; color: #323b43; font-family: Merriweather, 'Palatino Linotype', Palatino, Palladio, 'URW Palladio L', 'Book Antiqua', Baskerville, 'Bookman Old Style', 'Bitstream Charter', 'Nimbus Roman No9 L', Garamond, 'Apple Garamond', 'ITC Garamond Narrow', 'New Century Schoolbook', 'Century Schoolbook', 'Century Schoolbook L', Georgia, serif; font-size: 15px; height: 1em; max-height: 1em; vertical-align: -0.1em !important; width: 1em !important;"><img alt=":)" class="wp-smiley" src="https://bufferblog-wpengine.netdna-ssl.com/wp-includes/images/smilies/simple-smile.png" style="background: none !important; border-radius: 3px; border: none !important; box-shadow: none !important; box-sizing: border-box; display: inline !important; height: 1em; margin: 0px; max-height: 1em; max-width: 100%; padding: 0px !important; vertical-align: -0.1em !important; width: 1em !important;" /></span></div>
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<span style="color: #323b43; font-family: Verdana, sans-serif; font-size: x-small;"><span style="line-height: 22.75px;">To view the original article <a href="https://blog.bufferapp.com/how-to-create-engaging-images" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-11378354854822719662016-05-14T15:11:00.000+01:002016-05-14T15:11:09.878+01:00A complete strategy for effective scheduled tweets<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; border-color: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-style: initial; margin-left: auto; margin-right: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="scheduled-tweets-automation-spam" class="aligncenter size-full wp-image-37715" height="315" src="http://www.businessesgrow.com/wp-content/uploads/2016/05/scheduled-tweets-automation-spam.png" style="border: 0px; display: block; margin: 0px auto; padding: 0px; text-align: center;" width="560" /></span></span></div>
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<em style="margin: 0px; padding: 0px;"><strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">By Brooke Sellas, {grow} Contributing Columnist</span></strong></em></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Scheduled tweets are my jam.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Not productive. Not scalable. Just. Not. Fun.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And while automation can certainly make those tedious tasks much easier, how far can we take automation (and scheduled tweets) before it becomes spam?</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">How I Use Automation To Manage Scheduled Tweets</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Let’s start with the how, because I know sharing processes can really help those who may just be starting out.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Last December, I wrote a post on the <em style="margin: 0px; padding: 0px;">exact process </em>I use for distributing content, so if you’ve got the time I encourage you to take a peek.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are three main tools I use to schedule my tweets (personally and professionally):</span></span></div>
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<strong style="margin: 0px; padding: 0px;"><span style="background-color: white; font-family: Verdana, sans-serif;">1) Klout</span></strong></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This tool may surprise some of you, but what I like about Klout is that:</span></span></div>
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<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It curates content for me based on my needs/keywords</span></span></li>
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I can search for content labeled “hidden gem” in Klout, which means I’m not sharing the same over-shared marketing articles from Inc. and Mashable (nothing against those sites!)</span></span></li>
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I can jump on trending content with “hot off the press” content</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I can also share directly (immediately) or schedule my tweet(s) to go out at later times.</span></span></div>
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<strong style="margin: 0px; padding: 0px;"><span style="background-color: white; font-family: Verdana, sans-serif;">2) IFTTT</span></strong></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I use “If This Then That” to schedule my top trusted blogger content. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">IFTTT has a recipe that allows me to plug in an RSS feed and then share any new posts upon publish.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Voila! I don’t even have to think about sharing the content of my fave peeps.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I can also send out my own blog posts to my business and personal streams.</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">3) Sprout Social </span></strong></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Sprout Social is my social dashboard homie; I’ve been using it professionally for more than four years.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What I LOVE (and boy do I mean L-O-V-E) about the ability to schedule tweets in Sprout is the “Sprout Queue.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The queue allows you to pop tweets in and “queue next” or “queue last” — which is cool, but it’s not the best part.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The BEST part is ViralPost®, which by definition does this:</span></span></div>
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<span style="background-color: white; line-height: normal;"><span style="font-family: Verdana, sans-serif;">"Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike other social media scheduling tools, ViralPost® doesn’t consider when your followers are publishing. Instead, it recommends times when your audience is actively engaging and simultaneously identifies when others are least active."</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Pretty sweet, huh?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This means for myself (but mainly our clients) I can ensure we have a steady stream of scheduled tweets going out, AND that they’re going out when they’re most likely to be engaged with.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So now that you understand the how, let’s look at the WHY just scheduling these tweets and using automation could be seen as spam.</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">When Scheduled Tweets Become SPAM</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Yes, I just showed you how I used automation and scheduled tweets for myself and my business.Because automation makes it SO easy to “be present” (make sure you make air quotes around being present) we often forget to, well, be present.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The difference is that I make an effort to respond within a certain amount of time.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Personally, that means as soon as I can and professionally we try to respond within 3 hours (or ASAP if something comes in while we’re sleeping).</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">We pride ourselves on being present.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But because automation makes it SO easy to “be present” (make sure you make air quotes around being present) some of us often forget to, well, be present.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I see plenty of accounts with a firehose of content going out and little to no interaction or engagement.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Once someone “likes” it, comments on it, mentions it, retweets it, etc., you’re supposed to respond. Right?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are many schools of thoughts here:</span></span></div>
<ul style="line-height: 24px; margin: 0.4em 0px 1em; padding: 0px;">
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Some people say they don’t thank people for sharing their content (I do – call me crazy but I AM thankful when people think my content is worth sharing!)</span></span></li>
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One well-known SMM expert told me she thanks people during a certain window, and once that window is gone she doesn’t thank any other people</span></span></li>
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Some tweeps don’t respond to straight retweets but do respond to retweets that have a comment or add thoughts (I fall into this camp)</span></span></li>
<li style="list-style-position: outside; margin: 0px 0px 0px 2.5em; padding: 0px;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And some peeps just don’t respond at all</span></span></li>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So for the non-responders, doesn’t that mean they’re using Twitter as a broadcast platform?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And if they’re scheduling tweets but not following up, isn’t that spam?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Maybe I’m overthinking this, but as automation and robots take over “doing” the human element of things, where do we draw the line with what’s real, what’s worth connecting with, and what’s just plain spam?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Scheduled tweets are still a representative of your brand. Shouldn’t you be doing more than simply broadcasting?</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">What do you think: are scheduled tweets with no follow up just spam? Let me know in comments section below!</span></strong></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white;">To view the original article <a href="http://www.businessesgrow.com/2016/05/11/scheduled-tweets/" target="_blank">Click Here</a></span></span></div>
GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-33284252681244639782016-05-13T14:44:00.000+01:002016-05-13T14:44:13.191+01:0011 Little Known Facebook Marketing Features You Can Try Today <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">No typos? No poorly-cropped images? No negative feedback? Sweet!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But with each new post <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">came new learnings</span> about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to offer.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For the more than 1.6 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">managing successful Facebook pages</span>, there’s a lot that goes on behind the scenes – Making it tough to keep up with <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">all of the new features</span> they’re rolling out on a daily basis.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">That’s why I think it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In the spirit sharing, here are <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">11 hidden Facebook marketing features for social media managers and marketers</span> to try today!</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif; font-size: small;"><img alt="Hidden Facebook Marketing Features" class="aligncenter size-large wp-image-16317" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/Hidden-Facebook-Features1-800x400.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 16px 0px; max-width: 100%;" width="800" /></span></span></h2>
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<span style="background-color: white; box-sizing: border-box;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Pages to Watch</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Though we’ve written about the <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Facebook Pages to Watch</span></span> feature in the past, it still warrants a top mention here because of its awesome capabilities. Marketers can follow <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">up to 100 different brand pages</span>, allowing for a quick comparison of page activity (filtered by top posts over the previous 7 days), engagement and audience growth to your own.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">To access the Pages to Watch feature, click “Insights”</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="facebook page insights, facebook, insights, social media" class="aligncenter size-large wp-image-15925" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/1-Facebook-Page-Insights-800x400.jpg" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then find the Pages to Watch tab – directly under the “5 Most Recent Posts” section.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="facebook, pages to watch, facebook insights" class="aligncenter size-large wp-image-15926" height="480" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/2-Pages-to-Watch-Screenshot-800x480.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Add the pages you’d like to watch to your list. Once they’re added, hover over the name, click, and watch the magic happen. Facebook provides a <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">detailed view of every one of their posts from the current week.</span> This allows you to quickly check the top posts from every page you follow in a matter of seconds.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">2.<span style="border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Like a page as a brand</span></span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A great way to support and show some love towards other brands on Facebook is to like their page from your personal page. But did you know that you can also like other brands’ pages as your business page? Yup!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">This nifty little feature from Facebook allows marketers to support their favorite brands from their own business page.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">To <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">like another brand from your business page</span>, search for the page you want to “Like” and go to their timeline. Then, click the small gear icon:</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Like Pages, Like pages, Facebook marketing, facebook features" class="aligncenter size-large wp-image-16265" height="349" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Evernote-Like-Pages-Feature-800x349.jpg" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Next, click “Like As Your Page”</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook, Facebook Likes, Like as Your Page, Facebook Marketing" class="aligncenter size-large wp-image-16294" height="233" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Like-as-your-Page-800x233.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then find your page in the dropdown menu and click “save.” Voilà!</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Buffer Facebook, Facebook Marketing, Facebook Features" class="aligncenter size-full wp-image-16295" height="275" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Buffer-Likes-Evernote.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="568" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. Save an article for later</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">With Facebook’s “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Save for Later</span>” feature, you can save and bookmark some of the things you see on Facebook to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">view later</span>, like the links or videos your friends post, upcoming events, Pages or photos.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I love this feature because I’m often on-the-go when perusing Facebook and so it helps me to save things I may want to share later and tag important news about marketing or social media that I should read.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">To utilize the save feature</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">From <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">your news feed, </span>click the arrow in the right corner on an update you want to save:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Save Feature, Facebook, Facebook marketing" class="aligncenter size-full wp-image-16296" height="188" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Facebook-Save-Feature.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="551" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">From <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">a page</span> click the “gear icon” and then select “save”</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">From <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">an event</span> click the “ribbon icon” and then select “save”</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">To <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">view saved posts or articles</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can go directly to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">www.facebook.com/saved</span> <span style="box-sizing: border-box; font-weight: 700;">or</span> access your saved articles from your news feed on the left hand side as shown below.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook, Facebook marketing, facebook save for late, facebook features" class="aligncenter size-full wp-image-16298" height="245" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Facebook-Save-for-Later-Feature.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="547" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Happy saving!</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">4. Audience Insights</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One of my favorite hidden Facebook marketing features, especially with the prevalence of paid advertising, is <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Audience Insights</span></span>. Facebook’s Audience Insights provides detailed information about your target audience so that you can create more relevant content. The more relevant content that you deliver, the <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">further your Facebook advertising dollar</span> will go.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s also an amazing tool to create interesting and engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. SproutSocial <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">dug into their demographic data</span> to create a fun infographic for their blog and various social media channels – proving that the opportunities are endless.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Insights, Audience Insights, Facebook Marketing, Facebook" class="aligncenter size-full wp-image-16300" height="619" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Sprout-Social-Audience-Insights-Data.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="641" /></span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">5. Create custom app icons</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I was so excited when I discovered this Facebook marketing feature because<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">customizing your page’s app icons</span> really gives it a unique touch that many other brand pages don’t have.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Here’s how to take your Facebook apps <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">from this</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><img alt="Facebook App Icons, Facebook Apps, Facebook Icons, Facebook Marketing Features" class="aligncenter size-full wp-image-16301" height="366" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Default-App-Icons.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="605" /></span><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">To this</span>!</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook App Icons, Facebook Apps, Facebook Icons, Facebook Marketing Features" class="aligncenter size-full wp-image-16302" height="393" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Buffer-Facbook-Apps.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="441" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">First, <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">add the apps</span></span> that you would like to use on your page. At Buffer we currently have <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Instagram</span>, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Twitter</span>, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">YouTube</span>, and <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">MailChimp</span> set up.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Second, <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">create your app icons</span> using a program such as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Photoshop</span>, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Sketch</span>, or<span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Canva</span>. Facebook recommends that file size be <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">111 x 74 px and no larger than 1.2MB</span>. Be sure to use recognizable brand colors and <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">high-quality icons</span> from websites such as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Picons</span> or <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">dribble</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Once your app icons are created and your apps are installed, find the “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Manage Tabs</span>” option on your page under “More”</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Tabs, Facebook Marketing Features, Facebook" class="aligncenter size-full wp-image-16303" height="272" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Manage-Facebook-Tabs.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="556" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Then, click “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Add or Remove Tabs</span>”</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook marketing features, facebook apps, facebook tabs" class="aligncenter size-full wp-image-16304" height="511" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Add-or-Remove-Tabs.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="442" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There you’ll see all of the Facebook apps that you’ve installed. Hover over the app and click “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">edit settings” </span>and then “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">change”</span> next to <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Custom Tab Image</span>. Upload your image and you’re all set!</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">6. Search previous posts for specific wording and insights</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Many social media marketers are familiar with the standard <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">post performance data</span> under the <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">insights </span><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">tab</span>. It’s a powerful tool for measuring performance on pervious posts with stats on: reactions, link clicks, shares, likes on shares, page unlikes, hide posts, and much more.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But some marketers may be unfamiliar with another great Facebook marketing feature that I like to call the <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Published “Post Search” </span>tool<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span>under your page’s “Publishing Tools” tab.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Marketing features, facebook, facebook social media" class="aligncenter size-large wp-image-16306" height="381" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Facebook-Published-Posts-800x381.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I love this feature because I can easily search for posts around certain topics and see what wording, images, or a combination of both has worked previously.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It’s also very useful for brands that post content more than once throughout the year (<span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">which we like to do here at Buffer</span>) as it helps to avoid duplicating poor-performing content.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Before posting an older article</span>, ask: Have I posted this content before?</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If no – </span>What other sorts of posts have recently been successful and how can I replicate that success?</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If yes – </span>How can I repurpose this content to ensure that it reaches a brand new set of eyes?</span></span></li>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">7. Facebook Pixel</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">For social media marketers looking to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">measure ROI on social media</span>, utilizing the<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Facebook Pixel</span></span> is an absolute must. Facebook provides <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">detailed instructions</span> on setting up your Facebook Pixel for the first time. And have no fear, you don’t have to be a developer to easily set it up.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Here’s how:</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Go to your Facebook<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Ads Manager</span></span></span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Click <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Actions</span> > <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">View Pixel Code</span></span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Highlight</span> the code and then <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">copy</span> the code</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Paste it <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">between the header tags</span> of your website</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Note: If you’re on <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">WordPress</span> you can use a plugin such as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Google Tag Manager</span> to easily host all of your website tracking codes such as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Google Analytics</span> and others.</span></span></li>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Pixel, facebook marketing features, facebook marketing" class="aligncenter size-full wp-image-16307" height="418" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Facebook-Pixel.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="638" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Facebook Pixel</span> allows you to:</span></span></div>
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<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Build Custom Audiences from your website for remarketing</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Optimize ads for <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">conversions</span></span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Track conversions and attribute them back to your ads</span></span></li>
</ol>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">If you’re spending money to advertise online, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">social media ads may very well earn you the biggest returns</span>, but it’s important to closely track your results. </span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">8. Customize your ad preferences</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There’s a lot of detail that goes into <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">determining what advertisements</span> Facebook serves up to you on your timeline, all of which is important for social media managers to understand.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">According to Facebook, your <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ad preferences</span> are based on information you’ve shared with Facebook, Pages you like or engage with, ads you click on, apps and websites you use, and information from our data providers and advertisers.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Ad Preferences, Facebook Marketing features, facebook marketing" class="aligncenter size-full wp-image-16308" height="411" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Facebook-Ad-Preferences.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="741" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Viewing your <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">personal ad preferences</span> is often a fun and eye-opening experience for social media managers and marketers alike. I, for example (according to Facebook), am interested in “p<span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">rotein-to-protein interaction,” “Bonobos,” and “ViperChill” – Interesting!</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Spend some time reviewing your own ad preferences and use that information to determine what sort of ads Facebook may most likely serve to your potential customers.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">9. Pin posts to the top of your Facebook page</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Pinning posts to the top of your brand’s page is a simple, yet extremely useful top-of-mind <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">social media marketing strategy</span> to point your audience to important company posts, announcements, and events.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">On your timeline, find the post that you would like to pin, click the down arrow in the corner of the post, and click “<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Pin to Top</span>.” It’s as easy as that!</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Pin Post to Facebook Page, Facebook marketing features, Facebook marketing" class="aligncenter size-full wp-image-16309" height="383" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Pin-Post-to-Facebook-Page.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="496" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">One important thing to remember about pinning posts to the top of your page is to keep them fresh by <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">rotating pinned posts often</span>, especially if they are time-sensitive.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Mixing it up also allows you to showcase a much larger <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">variety of posts</span>. I recommend changing the pinned post once every two weeks or so.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">10. View people and pages that like your page</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Another useful Facebook marketing feature for social media managers is the<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">People and Other Pages</span> tab in your page’s settings. This feature allows you to view all of the people and other brand pages that like your page.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">To access this feature:</span></span></div>
<ol style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Go to page settings</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Click on <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">People and Other Pages</span> on the left had side</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Use the dropdown menu to select between the various view options</span></span></li>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook People & Other Page, Facebook Marketing features, facebook marketing" class="aligncenter size-large wp-image-16311" height="272" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/People-Other-Page-Photo-800x272.jpg" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A great <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">article from Post Planner</span> points out that using this feature can be useful for tracking follower growth during contests or page like campaigns – Allowing social media marketers to weed out the fake accounts from real ones.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">You can also use this list to identify other brand pages that like your page – Opening up new content partnership opportunities, Facebook marketing campaigns, or even something as simple as a “thank you” to help build a relationship.</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">11. Facebook Page Tips</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Facebook has made a push over the last few months to provide marketers with in-app tools and resources for getting the most out of their <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Facebook business pages</span>. One fantastic result of that effort is the <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Page Tips</span> section on the left side of your brands’ timeline.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: Verdana, sans-serif;"><img alt="Facebook Page Tips, Facebook Marketing, Facebook, Social media marketing" class="aligncenter size-full wp-image-16314" height="647" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/Facebook-Page-Tips.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="683" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Page Tips</span> section provides marketers with quick tips and best-practices on tactics such as managing your Facebook page from anywhere, successfully <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">verifying</span> your page, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">creating engaging images</span>, and much more.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Studying the Facebook Page Tips along with the vast library of resources in their <span style="box-sizing: border-box; font-weight: 700;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Facebook for Business</span></span> library, social media managers have everything they need to create a killer Facebook page at their disposal.<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span></span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Over to you!</span></span></div>
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<span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-size: small;">Did we miss any hidden Facebook marketing features above?</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We’d love to know w</span><span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">hich features you use as social media managers and marketers to help make your page stand out from the crowd!</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">To view the original article <a href="https://blog.bufferapp.com/11-hidden-facebook-marketing-features" target="_blank">Click Here</a></span></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com1London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-25820915987043611182016-05-12T15:31:00.000+01:002016-05-12T15:31:12.514+01:00When All The Hard Work On Social Media Just Doesn't Work<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="when social media doesn't work" class="aligncenter wp-image-37659" height="483" src="http://www.businessesgrow.com/wp-content/uploads/2016/04/the-end-1024x883.png" style="border: 0px; display: block; margin: 0px auto; padding: 0px; text-align: center;" width="560" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. That’s an event I’ll remember for all the wonderful friends who came out to see me and the fact that it was the first time I mentioned the concept of “content shock,” and the need to focus on content “ignition.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="Ray Hiltz dinner" class="wp-image-37658" height="249" src="http://www.businessesgrow.com/wp-content/uploads/2016/04/Ray-Hiltz-dinner-300x300.jpg" style="border: 0px none; margin: 0px; padding: 0px;" width="249" /></span></span><div class="wp-caption-text" style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<em style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">First time I met Ray, with Nancy Locke</span></em></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Nobody has worked harder to build a digital consulting business than Ray. The man has created volumes of content and helped people with patience, kindness, and professionalism. He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And, it didn’t work.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">He’s folding up his entrepreneurial business and going back to the corporate world.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’m sad Ray couldn’t realize his dream but the fact is, this is a BRUTAL business and MOST people don’t make it. It is always amazing to see how many think this is an easy business. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Ray recently wrote about his decision, what happened, and why. I thought it was poignant and important, and I asked him if I could re-print it here for you. Here is Ray and his story.</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">You make your own choices </span></strong></h3>
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<em style="margin: 0px; padding: 0px;"><strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">By Ray Hiltz, {grow} Community Member</span></strong></em></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">“They” say write what you know.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Some of what I say will resonate with you. At the least, I hope is gives you pause to reflect on your own choices.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The first quarter of 2016 has been particularly rough.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I had hit bumpy roads before. But like the potholes in my Montreal neighborhood, the bumps were mountains and the holes, crevices. This time, my wheels fell off, my tank was empty and I was stuck standing still in the middle of the road watching life drive by.</span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">What went wrong?</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I enjoyed what I was doing too much.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Crazy?</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Well, when you really like what you’re doing, you tend to want to do it all the time.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">And when people tell you they like what you’re doing, that’s all the validation you need.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I loved doing my weekly Ray2Go/LunchBunch Show.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I got to hang out with a panel of good friends and special guests who engaged with me and expanded my knowledge of marketing and business.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I invested many hours researching, producing and promoting the shows on various platforms.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Not being able to sign up a sponsor, I was out-of-pocket for all this time invested.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I also published a weekly marketing newsletter that took much time to research, curate and format. This left little time to market myself.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Yes, all the content I was creating was a form of marketing. <em style="margin: 0px; padding: 0px;">(I believe it’s called content marketing.)</em></span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But it wasn’t was <em style="margin: 0px; padding: 0px;">selling</em>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It wasn’t a total waste. I built a large online community. What I didn’t build, was a large online community that <strong style="margin: 0px; padding: 0px;"><em style="margin: 0px; padding: 0px;">converted into clients.</em></strong></span></span></div>
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<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">Betting big on Google Plus</span></strong></h3>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">A big part of my business had been predicated on staking my claim on Google Plus.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I had started my “social media consulting” business a year before Google rolled out Google Plus. I was a latecomer to most social media platforms, so venturing into Google Plus meant I could stake my claim on what I regarded as the new frontier, my own niche.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Google Plus was a perfect platform on which to build my network and reputation.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Industry leaders jumped on board at the beginning as well. I soon rubbed digital elbows with SEO experts and marketing and business leaders I’d never been able to engage with on any other platform. We were a community of pioneers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I became known as the Google+ “go-to” guy which is something I resisted, as I wanted to be well-versed in all social media. That’s impossible, so I chose to focus on one platform … in spite of knowing that it’s not smart to put all my eggs in one basket.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But egos are hungry monsters and the daily validation I received from Google Plus fed it well.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I rode the wave as long as I could. I defended G+ each time rumors of its demise bubbled up in the tech press. I was an early adopter of new features and exploited Hangouts and Google Authorship to build my community.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But it became clear Google simply could not be “social.” It wasn’t in their DNA. Engineers don’t make good marketers. I often compared my experience with Google+ as being in an abusive, co-dependent relationship.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Lesson: Don’t go into a relationship thinking you’re going to change someone.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The dismantling of Google+ essentially dismantled my business plan, but without those years,</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I wouldn’t be as well-versed in best SEO and marketing practices.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I wouldn’t have a clue about semantic search or Google My Business listings.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I wouldn’t have polished my moderating and video live streaming skills.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I wouldn’t have met the many people I now consider friends.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Unfortunately, my wallet wasn’t fed from the enormous amount of time I put into the platform, as the only people I was connecting with were other marketers.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">So asking myself what I would have done different, is like asking George Bailey what Bedford Falls would be like had he not been born. Our past decisions, good or bad, shape who we are today.</span></span></div>
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<strong style="background-color: white; letter-spacing: -0.02em; line-height: 22.88px; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">When social media doesn’t work.</span></strong></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Social media has changed since I first drank the Kool-Aid back in 2009.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Social Media, especially Facebook, has become another broadcast media. <span class="sw-click-to-tweet" style="margin: 0px; padding: 0px;">Social media is our new television … the news streams, our personal soap operas.</span></span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The platform’s survival depends on gaining enough viewers (subscribers) to generate advertising revenue.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">As much as I remain enthusiastic about the business potential of social media, I knew I had hit a wall.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I couldn’t bear to see another “list” article, “How to” post, or What (<em style="margin: 0px; padding: 0px;">…insert latest popular culture event here…)</em> can tell us about social marketing.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There are many experts who do an exceptional job of that.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’ve written 187 marketing newsletters starting in 2011 with a weekly Google+ tips to a curated list of articles about online marketing. I created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">On top of these, I wrote guests posts for Steamfeed.com, and other sites.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">While I tried to infuse my personality into all my content, I felt constrained by remaining true to “my brand.”</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px; text-align: center;">
<img alt="when social media doesn't work" height="400" src="http://i0.wp.com/rayhiltz.com/wp-content/uploads/2015/06/RB-83-Self-Employment.png?zoom=2&resize=327%2C327" width="400" /></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white; border-color: initial; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border-style: initial; margin-left: auto; margin-right: auto;"><span style="font-family: Verdana, sans-serif;"></span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">There is a freedom that comes from not being self-conscious. There’s a lot of chatter online about lot about being authentic, of telling our own stories.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">It takes courage to be yourself.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I tried to be real with the content I created which is why I found social media posts constraining. I’m a strategist. My thing is “the big picture.”</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">While I enjoy coaching and walking people through processes, I enjoy providing the “why” of the process.</span></span></div>
<h3 style="letter-spacing: -0.02em; line-height: 24.64px; margin: 0.9em 0px 0.2em; padding: 0px;">
<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">With freedom comes responsibility.</span></strong></h3>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Freedom is a major advantage of being self-employed, but it also means freedom from benefits, weekends, and holidays.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In short, freedom from having a life … until you make the big bucks.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Freedom can also be paralyzing.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Ever watch someone at a donut or ice cream counter?</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">They had tons of time to decide while in line, yet when faced with the choices, they hem and haw until you want to place the order for them.</span></span></div>
<h3 style="letter-spacing: -0.02em; line-height: 24.64px; margin: 0.9em 0px 0.2em; padding: 0px;">
<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">You can’t compete with the big guys.</span></strong></h3>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Being self-employed in the social media marketing space often isn’t scalable.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I couldn’t compete with agencies that provided an entire shopping list of services and the latest technology.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Even if I had access to a talent bank of expert freelancers, companies didn’t feel secure trusting this “new fangled” social media thing with a solopreneur.</span></span></div>
<h3 style="letter-spacing: -0.02em; line-height: 24.64px; margin: 0.9em 0px 0.2em; padding: 0px;">
<strong style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif; font-size: small;">Ray working at a Call Center? </span></strong></h3>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I’m not sure how much control I had in making the choice to move on.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I was stuck at the stop light in my business, I could choose to stay in limbo and yield to whatever comes my way or drive ahead.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Or I could plan a new route, press the accelerator and go.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">The new route to me to Image-24, and inbound Call Centre.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I consulted for the business last year. Their progressive attitude and strong company culture was impressive and refreshing.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">When owner Gary Blair invited me to join the management team as Director of Digital Marketing, it was an offer I couldn’t refuse. The timing couldn’t have been better.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">I was at a point where I felt like a failure. I was feeling too old to compete. I thought I had thrown away the last six years working as a digital marketer.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">But I was wrong.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">These last six years equipped me with the knowledge and confidence to help Image24 reach their business goals. It was precisely my lifetime of business experience along with my social media expertise that earned me the offer.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">What have I learned from this experience?</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Persevere.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Be resilient, and above all, be yourself.</span></span></div>
<div style="line-height: 24px; margin-bottom: 0.3em; margin-top: 0.6em; padding: 0px;">
<b style="background-color: white; margin: 0px; padding: 0px;"><span style="font-family: Verdana, sans-serif;">Thank you for sharing your time with me.<br /></span></b></div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white;">To view the original article <a href="http://www.businessesgrow.com/2016/05/02/when-social-media-doesnt-work/" target="_blank">Click Here</a></span></span></div>
GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-71111624589540708352016-05-10T15:11:00.000+01:002016-05-10T15:11:19.225+01:00How Messaging Apps are Changing Social Media <div dir="ltr" style="text-align: left;" trbidi="on">
<h4 style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.1; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">With the rise of messaging apps and bots, the way many of us use social media to share and interact is fundamentally changing.</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">This is a change that will challenge everything we’ve learned about social media over the past decade-or-so. Until now, standing out in the timelines and News Feeds typified by Facebook and Twitter have been the primary goal of most social media strategies. But what about when these feeds are no longer the first place people turn for discovery and interaction?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">As one-to-one messaging begins to dominate the social media world, it creates a whole host of new questions, challenges, and opportunities for marketers. In this post, we’ll explore these challenges and opportunities to find out how bots and private messaging may affect the way we all use social media.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Let’s go!</span></span></div>
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<span style="font-family: "verdana" , sans-serif;"><span id="more-15905" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="pablo (46)" class="alignnone size-large wp-image-16093" height="400" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/pablo-46-800x400.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Behind closed doors: the new social media</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">In a public Q&A session November 2014, Mark Zuckerberg explained:<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">“Messaging is one of the few things that people do more than social networking.”</em></span></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">And since 2014, Facebook have made huge strides in the messaging space,<span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">acquiring Whatsapp for $19bn</span> and building Messenger up to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">900 million users worldwide</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When you take a look at the data, you can see why Facebook are putting such an emphasis on messaging apps and <em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">dark social, </em>as <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">reported by The Economist</span>:</span></span></div>
<blockquote style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-radius: 3px; border: 0px; box-sizing: border-box; line-height: 16.8px; margin: 0px 0px 32px; outline: 0px; padding: 32px 32px 20px; quotes: "" ""; vertical-align: baseline;">
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">A quarter of all downloaded apps are abandoned after a single use. Only instant messaging bucks the trend. Over 2.5 billion people have at least one messaging app installed. Within a couple of years, that will reach 3.6 billion, about half of humanity. The market’s leading duo, Facebook Messenger and WhatsApp, which is also owned by Facebook, are nearing one billion monthly users each. <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Many teenagers now spend more time on smartphones sending instant messages than perusing social networks. WhatsApp users average nearly 200 minutes each week using the service.</span></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When it comes to sharing, private messaging already dominates, <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">with almost 70% of all online referrals come from dark social</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="dark-social" class="alignnone size-full wp-image-16076" height="390" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/dark-social.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="702" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Dark social channels include:</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Messaging apps:</span> Messenger, Kik, Whatsapp</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">Email</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">Private browsing</span></span></li>
</ul>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Alongside dominating social sharing, messaging apps have now surpassed social networks in terms of monthly actives user numbers too, as illustrated in the below <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">graph from a Business Insider report</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="bi-messaging-apps" class="alignnone size-large wp-image-16078" height="608" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/bi-messaging-apps-800x608.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Marketing through messaging apps</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The transition from public social media to chat apps could be the biggest change in internet culture and marketing since social media itself. However, it’s still not clear exactly how brands will be able to maximize the opportunities presented by messaging apps.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Consumers consider messaging apps as more private than social media and may not react too well to the traditional interruption advertising model where brands pop up in their inbox without permission; though it’s rumoured that ads could be coming to Messenger:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="Messenger-ad" class="alignnone size-full wp-image-16079" height="377" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/04/Messenger-ad.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="600" /></span></span></div>
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<em style="background-color: white; border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">(h/t <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Ryan Hoover and Jonathan Tzou for this spot</span>)</span></em></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">One brand who have started to experiment with dark social, and marketing through messaging apps is Adidas, who are <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">using WhatsApp to build hyper-local communities in cities across the world</span> and have previously used Twitter’s DM feature to invite a group of advocates to a private conversation with one of its sponsored players.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">On the brands dive into dark social, Florian Alt, senior director of global brand communications for Adidas Football <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">explained to The Drum</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">“There is excitement about the opportunity dark social presents and how it can help Adidas become the most personal brand, so we expect it to play an increasingly important role in our strategy. As long as the dark social platforms continue to innovate, we’ll find new ways to use the technology.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">“In the past you could only send text, but now you can send video and image, which has opened doors. Using a mix of content we can reward advocacy with personalised approaches like inviting consumers into a dialogue with Adidas stars, offering live coverage from events or simply handle customers service queries.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Comedy website Funny or Die have also been utilising Kik to distribute content since early 2015 and have seen some great results:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">“It’s amazing how quickly we built up a following on Kik,” Patrick Starzan, Funny or Die’s vice president of marketing and distribution <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">explained in a blog post</span>. ”It took about three months to get to 1.5 million chatters, compared to the two or three years it took to get the same number of people on social networks.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">“<span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When we send out broadcast messages to our Kik chatters – usually with links to new videos – we see conversion rates as high as 10%.</span> That’s pretty substantial since we only send out the broadcast messages once a week, whereas we’ll send posts to social networks like Facebook and Twitter five or six times a day and see lower conversion rates.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When it comes to brands using messaging apps for marketing it feels like we’re just testing the water, a lot like social media marketing felt back in 2007-08 when people were just getting to grips with Facebook and Twitter.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Right now, it’s a time for testing and learning to figure out what works and how open customers are to interacting with brands one-to-one setting.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Messaging as an operating system: The bot ecosystem</span></span></h2>
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<span class="s1" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.”</span></span></div>
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<span class="s1" style="background-color: white; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;"><span class="s2" style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">– <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Ted Livingston</span></span>, founder of Kik.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">While there are millions of smartphone apps available, the average smartphone owner <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">downloads almost zero new apps per month</span> and a <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">study by comScore</span>shows that users actually <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">spend the majority of their time in just three apps with</span><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> the average American devoting about half their app time to a single app</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">This presents a huge problem for businesses and marketers as consumers are not spending as much time in apps as expected. <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Bots can go a long way to solving this problem</span>, with the biggest apps, where users are spending the majority of their time, becoming platforms to which other apps integrate to.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">What are bots?</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Essentially bots are a way to simulate conversations human users. You can interact with bots for entertainment or to get things done. For example, instead of phoning for a taxi, you can now <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">order an Uber using a Messenger bot</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Unlike apps, bots don’t need to be downloaded, they live on servers, not a user’s device. This means using bots should provide a smoother experience for the user as switching between bots doesn’t involve tapping on another app.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The trend of apps and bots living within larger platforms has already taken off in China, where a large number of brands run bots through WeChat. And <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">today at F8</span>, Facebook are expected to announce their Messenger bot store, following hot on the heels of Kik, who <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">announced a bot store of their own last week</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">According to Wired</span>, bots within WeChat enable its 600m monthly users to book taxis, check in for flights, play games, buy cinema tickets, manage banking, reserve doctors’ appointments, and <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">even apply for mortgages</span>, without leaving the app.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">How brands are using bots</span></span></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Social media and mobile apps have already made huge strides in streamlining communication between businesses and customers. However, some processes are still far from perfect as David Marcus, from Facebook’s messaging division <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">explained to Wired</span>:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">“Look at the traditional e-commerce journey: you go to a website. You have to create an account – that’s one email. You add something to your shopping cart and check out – that’s another email. The package ships – that’s another email. When it arrives, that’s another. That’s four emails that are distinct threads that are not canonical. And the only thing you can do for interactions inside an email is click on a link and go to a website, where you have to re-authenticate.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook believe that bots can make life easier for their 1.5 billion users and some brands have jumped on board early to test out Messenger bots as a way of interacting with customers. For example, KLM is now giving passengers the option to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">receive flight updates, and boarding passes through Messenger</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Once a user has booked a flight with the Dutch airline, KLM will open up a message thread and send booking confirmations, flight updates, and their boarding pass. Passengers will also be able to chat with KLM customer support directly inside of Messenger.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Bots reduce friction in a customer’s journey and make customer service interactions easier for customers, and for brands. This could mean <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">instead of customers turning to public-facing channels like Facebook, or even email, the vast majority of customer support and interaction could come through messaging platforms</span> where users will expect to have everything they need (account information, receipts, order history,) all in one place.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Bots will save users from installing multiple apps that they’ll infrequently use, like airline apps. Instead, bots will enable users to utilize the same features and functionality on the platforms they use daily – like Slack and Messenger.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">What this all means for marketers</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Organic engagement on many social channels is in decline, but at its heart,<span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">social media has always been about connecting with people one-to-one</span>. That’ll never change. What will change is the strategies and platforms we use to connect.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">As customers transition to private messaging, <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">it’s essential for marketers to remember that above all else, messaging interactions are opt-in experiences, much like email lists.</span> And with permission also comes a higher set of expectations.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Content delivered through messaging apps and bots will need to be relevant and more personalized than a Facebook post to your whole audience, and oftentimes users will need a reason to open up a conversation or opt in.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Personalized content and ease of interaction and are great ways to encourage opt-in. Another great way is to own or create utilities that encourage engagement with your brand, for example, “<em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">a grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations,”</em> <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">explained Christian Brucculeri, CEO and director at Snaps to Digiday</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The possibilities for messaging apps and bots are endless, and Messenger opening up a bot store <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">could be the most significant launch in the tech and marketing industries since Apple first launched the App Store</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Over to you</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">I’d love to hear your thoughts on social media’s shift towards more one-to-one that one-to-many communication. What do you think the future holds for marketing through messaging apps and bots?</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Excited to hear your thoughts in the comments below.</span></span><br />
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">To view the original article <a href="https://blog.bufferapp.com/messaging-apps" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com6London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-48116825326581704552016-05-09T15:03:00.000+01:002016-05-09T15:03:06.304+01:0015 Surefire Ways to Boost Your Social Media Marketing in Under an Hour<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social media profiles in just a few minutes.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">In this post, I’d love to <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">share 15 ways you can improve you social media marketing in under an hour</span>. Some of these tips are super-quick optimizations and others focus on experimentation and trying new things. (I’d love to hear which ones you’re interested in trying out!)</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Let’s get started!</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="pablo (53)" class="alignnone size-full wp-image-16332" height="512" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/pablo-53.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="1024" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">1. Optimize your bio copy</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The short snippet of copy featured in your bio or about section is one of the first things people will see when they check out your social media profile. It’s important to think about what you’d like this copy to say about you or your brand.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">It could be interesting to think about what you’d like to be known for, for example, if you’re a real estate company or a content marketer, people should instantly be able to recognize that from looking at your profile.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">It’s also worth contemplating what people might search for to find you. Search is becoming increasingly powerful on social media, and if someone is looking for an individual or brand in your niche, then you want to show right up.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">2. Check all your profile images are the correct sizes</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Images are such an essential part of social media marketing, and none are more important that your profile picture. In just a few minutes you can fine-tune your profile image and ensure it fits within the recommended dimensions on each platform.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Most social media sites will crop or stretch an image to fit within the allotted window, but if you want to make the best impression possible, it’s worth optimizing your images before you upload it.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Here are some suggested images sizes for major social networks:</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Twitter profile photo: 400×400 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Twitter header image: 1,500×500 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">LinkedIn profile photo: 400×400 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">LinkedIn logo: 400×400 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Instagram profile picture: 180×180 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook profile picture: 180×180 pixels</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook cover photo: 851×315 pixels</span></span></li>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">3. Ensure branding is up to date</span></span></h2>
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<em style="background-color: white; border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif; font-size: small;">(Even on profiles you don’t use anymore)</span></em></h3>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">New social media platforms pop up on a regular basis, and as we all hop in to test the water and see how we can use each, we undoubtedly upload a profile picture in the process.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Not every platform we test will become a mainstream hit and find its way into our long-term social media strategies. But even if you decide not to pursue an individual network it can be worth ensuring your branding is always up to date and that you link away to somewhere you’re a little more active.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">4. Experiment with audio</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Audio has incredible potential and new <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">apps like Anchor</span> are making it incredibly simple to create audio content.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">If you want to foray into the world of audio, you could try turning a blog post into a podcast on Soundcloud, replying to some customers through voice messages or starting some conversations with followers on Anchor.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">5. Dive into your analytics</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When I have a spare few minutes during my day, I tend to spend it looking into analytics, and it’s truly amazing what you can learn by taking a quick peek at your social data.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Here are three great places to find some insights into your social media performance:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook Insights</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook has some of the most in-depth analytics around, and Facebook Insights is like a goldmine for marketers. To access Facebook Insights, head to your Facebook page and then select Insights from the navigation.</span></span></div>
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<img alt="FB-insights" class="alignright wp-image-16324 size-full" height="180" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/FB-insights.png" style="border-radius: 3px; box-sizing: border-box; float: right !important; height: auto; margin: 0px; max-width: 100%;" width="1054" /></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Twitter Analytics</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Twitter has some pretty comprehensive analytics available to all users (for free!). Using Twitter analytics, you can discover you most engaging Tweets, top mentions, audience information and much more.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">To access your analytics visit <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">https://analytics.twitter.com/</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="Twitter-analytics" class="aligncenter wp-image-16323 size-full" height="1120" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/Twitter-analytics.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="1826" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Buffer Analytics</span></span></h4>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Buffer analytics are a great way to keep tabs on your most successful social media posts. Using our analytics you can choose to order your posts by the most clicks, retweets, likes, or whatever other metric you’d like to see:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="" class="alignnone" height="392" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-10-at-12.00.11-PM.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="515" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">You can also see some neat graphs, giving you in-depth insights into how your social media strategy is performing. The below graph, for example, shows us how the number of posts we send per day relates to the number of clicks we receive:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="buffer analytics" class="alignnone wp-image-16329 size-full" height="1060" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/buffer-analytics.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="1610" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Grab a Buffer for Business trial</span> to spend 30 days analyzing and learning from charts like these.</span></span></div>
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<span style="background-color: white; border-color: initial; border-radius: 3px; border-style: initial; font-style: inherit; font-weight: inherit; height: auto;"><span style="font-family: "verdana" , sans-serif;"><img alt="" class="alignnone" height="117" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2015/10/Buffer-trial-800x117.png" style="border-radius: 3px; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">6. Plan some new post ideas</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Consistency is an essential ingredient of any social media strategy, but it can get very tough to continually produce high-quality content every day <em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">(or even multiple times per day)</em>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">When you have a few spare moments, you could open up a notepad or new document and write down every social media post idea that comes to mind. An unfiltered brain dump like this can be an excellent way to come up with some fresh ideas and keep your content rockin’.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">7. Reshare a successful post</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you only share your most popular content once, you could be missing out on a ton of clicks and engagement.</span> Something we like to do at Buffer is re-share our most popular social media content.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">To discover our most popular posts, I tend to turn to Buffer analytics. Here’s a quick snapshot of our most clicked Tweet from the past 30 days:</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="Most-clicks" class="alignnone size-large wp-image-16321" height="486" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/Most-clicks-800x486.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">From here I’ll then ‘Re-Buffer’ some of our most popular posts that have resonated with our audience to maximize the potential of every post.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">8. Start tracking your profile links</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The links in your profile and some of the most visible on social media. It can be super interesting to measure how many people are clicking on these links and tracking their performance can give you some great insights.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">A couple of quick and simple-to-implement ways to track profile links are <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Bit.ly</span>and <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">UTM links</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">9. Sponsor a post</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">As social networks evolve</span>, sponsored posts become an integral part of breaking through the noise and getting your content seen by your audience.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">At Buffer, we tend to keep an eye out for any posts that receive above average engagement paired with slightly low reach and then sponsor the post to drive some paid engagement and clicks.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Kevan shares some insights into how to boost posts in the below video:</span></span></div>
<iframe allowfullscreen="" frameborder="0" height="273" src="https://www.youtube.com/embed/bqqCmjlr-94" width="540"></iframe><br />
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">11. Experiment with a new platform</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">New apps and social platform are launching daily, and as marketers, it’s essential to understand where consumer attention is heading. One of the best ways to keep on top of this is to ensure you spend some time experimenting with new platforms.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">The App Store is one of the best places to discover new platforms to test out. What I tend to do is head to the Social Networking category and scroll through to see which ones I’ve not heard of or used yet <em style="border: 0px; box-sizing: border-box; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">(there’s almost always a few interesting apps between positions 10-30)</em>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Here are a few to get you started:</span></span></div>
<ul style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; list-style-position: outside; margin: 0px 0px 32px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;"><span style="font-family: "verdana" , sans-serif;">Beme</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;"><span style="font-family: "verdana" , sans-serif;">Yubl</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;"><span style="font-family: "verdana" , sans-serif;">Blab</span></span></li>
<li style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: inherit; line-height: 1.7; margin: 0px 0px 16px 16px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white; border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;"><span style="font-family: "verdana" , sans-serif;">Miitomo</span></span></li>
</ul>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">12. Set up saved searches on Twitter</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Twitter search is incredibly powerful</span>, and one of the best ways to drive value from Twitter is by listening. Saved searches can be great to keep an eye on people sharing your content, keywords relevant to your brand and your mentions.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">You can save up to <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">25 searches per account</span>. To save a search, first, run a search, then click <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">More options</span> at the top of your results page and then click <span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Save this search</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="" class="alignnone" height="654" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2015/10/saved-search-800x654.jpeg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">13. Run a Facebook Live chat</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Facebook is currently <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">prioritizing Live video in the News Feed</span>, which means if you want to stand out, a Live broadcast could give you a great opportunity to do so.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">To start a live video broadcast, tap on Update Status and then select the Live Video icon</span>. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="" class="alignnone" height="533" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/live-vide-800x533.jpg" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="800" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">During your broadcast, you’ll see the number of viewers, the names of friends who are tuning in and a real-time stream of comments. Broadcasts can be no longer than 30 minutes, and when you end your broadcast, it will be saved on your Timeline like any other video.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">We tested out Live for the first time a few weeks back when <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Brian and Joel ran an AMA</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">13. Prepare some visual content</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Visual content is incredibly impactful on audiences, and thankfully, it doesn’t have to take ages to prepare anymore. Tools like <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Pablo</span> and <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Canva</span> can help you create stunning ready-to-share images in minutes.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">Pablo</span> has some brilliant built-in templates for creating social media images, and we use it to create the visuals we share alongside blog posts:</span></span></div>
<br />
<article class="MediaCard
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customisable-border" data-scribe="component:card" dir="ltr" style="color: #1c2022; font-family: Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 22.4px;"><div class="MediaCard-media" style="background-color: #f5f8fa; overflow: hidden; position: relative; width: 520px;">
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</div>
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</span> Follow</a></span></div>
<div class="TweetAuthor" data-scribe="component:author" style="line-height: 0; margin-top: 2px; max-width: 100%; overflow: hidden !important; text-overflow: ellipsis !important; word-wrap: normal !important;">
<a aria-label="Buffer (screen name: buffer)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/buffer" style="font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span class="TweetAuthor-avatar Identity-avatar" style="border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_bigger.jpg" src="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_normal.jpg" style="border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Buffer">Buffer</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"></span></a><br />
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<a aria-label="Buffer (screen name: buffer)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/buffer" style="font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;">
<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">✔</span></span><span class="TweetAuthor-screenName Identity-screenName" data-scribe="element:screen_name" style="color: #697882; font-size: 0.875rem;" title="@buffer">@buffer</span></a></div>
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Getting to Know the Ghost: <a class="PrettyLink profile customisable h-card" data-mentioned-user-id="299364430" data-scribe="element:mention" dir="ltr" href="https://twitter.com/Everette" style="color: #2b7bb9; outline: 0px; text-decoration: none;"><span class="PrettyLink-prefix">@</span><span class="PrettyLink-value">Everette</span></a>'s Top Tips on Growing an Audience on <a class="PrettyLink hashtag customisable" data-query-source="hashtag_click" data-scribe="element:hashtag" dir="ltr" href="https://twitter.com/hashtag/Snapchat?src=hash" rel="tag" style="color: #2b7bb9; outline: 0px; text-decoration: none;"><span class="PrettyLink-prefix">#</span><span class="PrettyLink-value">Snapchat</span></a>: <a class="link customisable" data-expanded-url="http://buff.ly/1UtMEJZ" data-scribe="element:url" dir="ltr" href="https://t.co/Dwe4wP2J2K" rel="nofollow" style="color: #2b7bb9; outline: 0px; text-decoration: none;" target="_blank" title="http://buff.ly/1UtMEJZ"><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">http://</span>buff.ly/1UtMEJZ<span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;"> </span></a></div>
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<a class="u-linkBlend u-url customisable-highlight long-permalink" data-datetime="2016-05-03T11:00:22+0000" data-scribe="element:full_timestamp" href="https://twitter.com/buffer/status/727452737898725376" style="font-weight: inherit; outline: 0px; text-decoration: inherit;">12:00 PM - 3 May 2016</a></div>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:retweet_count" style="display: inline-block; font-size: 0.875rem; vertical-align: text-bottom;">14</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">14 Retweets</span></a></li>
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<span aria-hidden="true" class="TweetAction-stat" data-scribe="element:heart_count" style="display: inline-block; font-size: 0.875rem; vertical-align: text-bottom;">32</span><span class="u-hiddenVisually" style="border: 0px !important; clip: rect(1px 1px 1px 1px) !important; height: 1px !important; overflow: hidden !important; padding: 0px !important; position: absolute !important; width: 1px !important;">32 likes</span></a></li>
</ul>
</div>
</blockquote>
</div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<br /></div>
<h2 style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.1; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;"> 14. Try a new sharing schedule</span></span></h2>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">One of the easiest social media experiments to run is to test different posting times and schedules.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">You can measure how different schedules affect your engagement by looking out for metrics like engagement per post, engagement per day and new followers.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="" class="alignnone" height="1044" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2015/10/Double-schedule-Buffer.gif" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="1566" /></span></span></div>
<h2 style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.1; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">15. Ask for customer feedback</span></span></h2>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Asking for feedback is an amazing way to learn more about your product and your marketing. It only takes a few seconds to send out a post encouraging feedback and the learning can be invaluable.</span></span></div>
<div style="border: 0px; box-sizing: border-box; font-stretch: normal; line-height: 1.75; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">At Buffer, we sometimes <span style="border-color: initial; border-style: initial; box-sizing: border-box; font-style: inherit; font-weight: inherit;">use Twitter to do fast customer development</span>:</span></span></div>
<div class="Tweet-header u-cf" style="background-color: white; color: #1c2022; font-family: Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 22.4px; margin-bottom: 0.85rem; padding-left: 45px; position: relative; white-space: nowrap;">
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/buffer" role="button" style="background-color: #55acee; border-radius: 4px; border: 1px solid rgb(85, 172, 238); color: white; display: inline-block; font-size: 0.875rem; font-weight: 700; line-height: 1; outline: 0px; padding: 0.34375rem 0.8125rem 0.40625rem 0.71875rem; text-decoration: none;" title="Follow Buffer on Twitter"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 0.0625rem;"></span></a></span><br />
<div aria-label="" class="Icon Icon--twitter " role="presentation" style="background-image: url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2072%2072%22%3E%3Cpath%20fill%3D%22none%22%20d%3D%22M0%200h72v72H0z%22%2F%3E%3Cpath%20class%3D%22icon%22%20fill%3D%22%23fff%22%20d%3D%22M68.812%2015.14c-2.348%201.04-4.87%201.744-7.52%202.06%202.704-1.62%204.78-4.186%205.757-7.243-2.53%201.5-5.33%202.592-8.314%203.176C56.35%2010.59%2052.948%209%2049.182%209c-7.23%200-13.092%205.86-13.092%2013.093%200%201.026.118%202.02.338%202.98C25.543%2024.527%2015.9%2019.318%209.44%2011.396c-1.125%201.936-1.77%204.184-1.77%206.58%200%204.543%202.312%208.552%205.824%2010.9-2.146-.07-4.165-.658-5.93-1.64-.002.056-.002.11-.002.163%200%206.345%204.513%2011.638%2010.504%2012.84-1.1.298-2.256.457-3.45.457-.845%200-1.666-.078-2.464-.23%201.667%205.2%206.5%208.985%2012.23%209.09-4.482%203.51-10.13%205.605-16.26%205.605-1.055%200-2.096-.06-3.122-.184%205.794%203.717%2012.676%205.882%2020.067%205.882%2024.083%200%2037.25-19.95%2037.25-37.25%200-.565-.013-1.133-.038-1.693%202.558-1.847%204.778-4.15%206.532-6.774z%22%2F%3E%3C%2Fsvg%3E"); background-repeat: no-repeat; background-size: contain; display: inline-block; height: 1.25em; vertical-align: text-bottom; width: 1.25em;" title="">
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<span class="u-hiddenInNarrowEnv"><a class="FollowButton follow-button profile" data-scribe="component:followbutton" href="https://twitter.com/buffer" role="button" style="background-color: #55acee; border-radius: 4px; border: 1px solid rgb(85, 172, 238); color: white; display: inline-block; font-size: 0.875rem; font-weight: 700; line-height: 1; outline: 0px; padding: 0.34375rem 0.8125rem 0.40625rem 0.71875rem; text-decoration: none;" title="Follow Buffer on Twitter"><span class="FollowButton-bird" style="display: inline-block; position: relative; top: 0.0625rem;">
</span> Follow</a></span></div>
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<a aria-label="Buffer (screen name: buffer)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/buffer" style="background-color: transparent; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span class="TweetAuthor-avatar Identity-avatar" style="background-color: transparent; border-radius: 4px; display: inline-block; height: 36px; left: 0px; overflow: hidden; position: absolute; top: 0px; width: 36px;"><img alt="" class="Avatar" data-scribe="element:avatar" data-src-1x="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_normal.jpg" data-src-2x="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_bigger.jpg" src="https://pbs.twimg.com/profile_images/711360318262218752/wdl3jY5t_normal.jpg" style="border: 0px; max-height: 100%; max-width: 100%;" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" data-scribe="element:name" style="font-weight: 700;" title="Buffer">Buffer</span> <span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;"></span></a><br />
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<a aria-label="Buffer (screen name: buffer)" class="TweetAuthor-link Identity u-linkBlend" data-scribe="element:user_link" href="https://twitter.com/buffer" style="background-color: transparent; font-weight: inherit; line-height: 1.2; outline: 0px; text-decoration: inherit;"><span class="TweetAuthor-verifiedBadge" data-scribe="element:verified_badge" style="position: absolute; top: 0px;">
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Are any Buffer Extension users who share a lot of articles available for a Google Hangout now? Would love your feedback! -Leo</div>
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<span style="background-color: white; font-family: "verdana" , sans-serif; line-height: 1.75;">And recently, we’ve started trialing </span><span style="background-color: white; box-sizing: border-box; font-family: "verdana" , sans-serif; font-style: inherit; font-weight: inherit; line-height: 1.75;">Twitter Polls</span><span style="background-color: white; font-family: "verdana" , sans-serif; line-height: 1.75;"> as a way to quickly gather some feedback from followers:</span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;"><img alt="feedback" class="alignnone size-full wp-image-16331" height="704" src="https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2016/05/feedback.png" style="border-radius: 3px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%;" width="1168" /></span></span></div>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif; font-size: small;">Over to you</span></span></h2>
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<span style="background-color: white;"><span style="font-family: "verdana" , sans-serif;">Thanks for reading! I hope you find some of these tips useful.</span></span></div>
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<span style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">I’d love to hear which of this tips sound most exciting and if you have any other super-quick ways to boost your social media marketing, I’d love to chat about them in the comments below. </span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 22.75px;">To view the original article <a href="https://blog.bufferapp.com/boost-your-social-media-marketing-in-under-an-hour" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.1912379 -0.77320529999998222 51.8234639 0.51768870000001777tag:blogger.com,1999:blog-7264483209038321871.post-56134326442146094902016-05-07T15:08:00.000+01:002016-05-07T15:08:06.337+01:00How Long Does Link Building Take to Influence Rankings?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; font-family: Verdana, sans-serif;">If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?”<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, <span style="box-sizing: border-box;">a new link doesn't affect rankings immediately. </span>That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">So, I set out to figure this out myself. I'm lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I've got a lot of pages that only got 1–2 links in the last 6 months, and didn't go through many on-page changes.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">I picked out 76 links pointing to pages which are all similar to each other in content, and we didn't change that content (significantly) for 6 months. I focused on rankings for target keywords with a 25–35% <span style="box-sizing: border-box;">Keyword Difficulty Rating</span>. I looked at two versions of their target keywords, so I could have a bit more data. The results aren't super surprising to SEOs, but they're often questioned by the managers of SEOs, <em style="box-sizing: border-box;">and now you have graphs to prove what you've been saying all along.</em></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">It takes 10 weeks on average to see 1 rank jump</span></h2>
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<img alt="This graph shows an up-and-to-the-right trend for average increase in rank over weeks after link was created." rel="max-width: 80%; border: 1px solid rgb(238, 238, 238); width: auto; height: auto; padding: 5px;" src="https://d1avok0lzls2w.cloudfront.net/uploads/blog/56ec66c49079b0.65253220.jpg" style="border: 1px solid rgb(238, 238, 238); box-sizing: border-box; display: block; height: auto; margin: 20px auto; max-width: 80%; padding: 5px; width: auto;" /></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">More links do have a more immediate effect. <span style="box-sizing: border-box;">Jacob at Exstreamist</span> promoted some material that got him around 20 links to one of his pages, which was being outranked by other pages with about 6 more inbound links. It took his page 5–10 weeks to move from #9 to #5.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It seems that each link has a small to medium effect initially, but that effect increases over time. If you add a lot of links at once, you're not only going to see faster results, you're going to see much bigger results over time.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">The lower the rank, the more effect a link has</span></h2>
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<img alt="This graph shows the average increase in rank by starting rank over weeks after link was created." rel="max-width: 80%; border: 1px solid rgb(238, 238, 238); width: auto; height: auto; padding: 5px;" src="https://d1avok0lzls2w.cloudfront.net/uploads/blog/56ec66d3228013.17166018.jpg" style="border: 1px solid rgb(238, 238, 238); box-sizing: border-box; display: block; height: auto; margin: 20px auto; max-width: 80%; padding: 5px; width: auto;" /></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The pages that I observed that were already ranking on the first page of SERPs didn't show much of a rankings increase with one link, barely moving over one spot in 22 weeks. In contrast, pages ranking on the second or deeper pages of SERPs took off after 8–9 weeks.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Keep in mind that I am working with a fairly small data set, so I don't recommend that you promise a 10 spot jump after 22 weeks.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">Higher DA will move the needle faster</span></h2>
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<img alt="This graph shows average increase in rank by Domain Authority range over weeks after the link was created." rel="max-width: 80%; border: 1px solid rgb(238, 238, 238); width: auto; height: auto; padding: 5px;" src="https://d1avok0lzls2w.cloudfront.net/uploads/blog/56ec73d02b3755.14175357.jpg" style="border: 1px solid rgb(238, 238, 238); box-sizing: border-box; display: block; height: auto; margin: 20px auto; max-width: 80%; padding: 5px; width: auto;" /></div>
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<em style="box-sizing: border-box;"><span style="background-color: white; font-family: Verdana, sans-serif;">Wondering where DA 50+ links are on this graph? I didn’t have enough to pages other than the homepage to get meaningful averages. Sorry, guys.</span></em></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Unsurprisingly, a higher DA will have a bigger effect — in fact, you can see that the average rank change for a page that got a link from a site with a DA below 25 actually <em style="box-sizing: border-box;">dropped</em> after 13 weeks, then recovered to barely two ranks up.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">I generally have a rule that I don’t want to spend any time or money on sites with DAs under 25. This chart shows that they’re not completely devoid of value, but be prepared for a very, very small change in rank with these guys.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Interestingly, both the DA 0–25 and DA 25–50 sets showed their first big jump after 10 weeks, but anecdotally, I've heard that higher DA links will have faster effects. This may be because higher DA sites get crawled more often (so the link will be discovered sooner), but I think this may be a purposeful delay in the algorithm. Google's probably taking a bit more time to trust a link from a lower-quality site.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small; font-weight: normal;">Cool! So, if I start link building now, I'll see results in 10 weeks or sooner!<br /></span></h2>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Actually, no. It takes a while to get links from a (legitimate) link building campaign. Each step is going to take a varying amount of time, based on the company you work for and the resources you already have. Here’s a list of steps you should keep in mind.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">1. Getting the resources</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-weight: normal;">Finding an agency (1–3 months)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">The easiest route when you’re starting out is to hire an agency, since they’ll come prepared with a whole team of experienced link builders and will recommend their own tried-and-true strategies. Based on my experience watching businesses scope out Distilled when I worked there, the decision-making process is going to take you 1–3 months. It can be more if you’re a large company with a lot of bureaucracy, or if you’re trying to get a really good deal. Once you’ve chosen your partner in crime, you’ll usually have to wait a couple of weeks to a month to formally start.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Hiring a link builder in-house (1–2 months)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">If it’s easier for you to hire a person than an agency, or if you think this is the best long-term strategy, you may end up needing to hire someone. The best candidates here are going to be people with link building experience, a customer service background, and/or bloggers who have successfully built up their own communities. According to Fast Company, <span style="box-sizing: border-box;">it takes about 23 days to hire someone</span>, so include that in your timeline.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Work with PR (almost immediate)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">You can work with your PR team to start optimizing their media hits to also include good links. The success of this strategy will vary based on whether you’re going for general Domain Authority link building — in which case, all of those homepage links they’re getting will help you a lot — or trying to build Page Authority to individual landing pages, in which case they’ll probably have a hard time helping you out.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">It's worth pointing out that I don't know any SEO who relies solely on PR wins to drive their link building strategy, so branch out if at all possible. If you're low on budget, though, try buying your PR team some drinks and getting them on your side.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">2. Coming up with a link building strategy (2 weeks–1 month)</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Once you’ve got link builders working for you, you’re going to need to come up with reasons why people will want to link to you. Here are some broad ideas, from fastest to longest ramp-up time:</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Your company as a resource (1 week)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">One way to get links is to find pages that are listing resources for something that your company provides. For example, if you’re <span style="box-sizing: border-box;">Lyft</span>, you can look for blogs and other sites that list ways you can make money with a flexible schedule.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Your potential here is going to vary based on what your company does and how well you understand the solutions your business offers and who appreciates them. Allow at least a week to prospect potential sites to reach out to.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Your expertise as a resource (2 weeks–1 month)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">People are always looking for experts online, and your company probably has some valuable knowledge you can share. For example, if you’re <span style="box-sizing: border-box;">Periscope Data</span>, a company that lets you turn your database into graphs and tables for easier understanding, you might have a hard time finding many sites that are looking for your exact product. But you can put together advice on how to properly write SQL, and boom: thousands of more linking opportunities!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">In this case, you’re going to need to both prospect to find the right sites to connect with, then you’re going to want to offer either quotes, guest posts, or resources on your site to entice them. That’ll take a few weeks to a month.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Infographics (1–3 months)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Infographics may be a little overused by SEOs, but high-quality visual assets can get a lot of attention. Just keep in mind that if you don’t work closely with your PR team, you may end up with a lot of posts sharing your infographic, but not linking back to your site.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">To put together a good infographic, you’re going to need a compelling idea, clever/unique data, and a good visual designer. They’ll take you at least two months as you get started (but bank on three), though you may be able to get the time down to one month, if your company is a smoothly running machine.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">In-depth research (1–3 months)</span></h4>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Write a really unique or really well-researched, well-written article, and you can probably get a lot of shares even without a visual component. This works best for companies that are leaders in their specific field and have a lot of data that their upper management is okay with them sharing.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Expect for this to take just as much time as an infographic — your writer needs just as much time, if not more, as a visual designer. OKCupid’s (previously) famous blog <span style="box-sizing: border-box;">took 2–4 weeks of developer time and 4–8 weeks of a writer’s time for each post</span>.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">3. Executing (2 weeks–1 month)</span></h3>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Once you’ve got your strategies in place, you’re going to need to email each prospect, possibly going back and forth with them as they take their time to get back to you, post the wrong link, or need more persuading. You may get a few immediate wins, but remember that you’re not paying them, so you’re at the bottom of their priority list.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: small;">Kicking off a link building campaign? Here’s what to plan for:</span></h2>
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<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">1–4 months:</span> Find a link building agency and start them at the beginning of a month, OR</span></li>
<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">1 month</span>: Find an in-house link builder</span></li>
<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">1 month:</span> Come up with your top link building strategies</span></li>
<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">1–3 months:</span> Prospect for potential sites to target, and pull together the content that you need to entice those links</span></li>
<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">2 weeks–1 month: </span>Execute! It’ll take awhile to write all the emails you need to write, and respond to the feedback you get</span></li>
<li style="box-sizing: border-box; position: relative;"><span style="background-color: white; font-family: Verdana, sans-serif;"><span style="box-sizing: border-box;">5–10 weeks:</span> Wait for those links to take effect! Tell your team not to panic for at least 10 weeks (although effects will continue to grow beyond that)<br /></span></li>
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<span style="background-color: white; font-family: Verdana, sans-serif;">All in all, that means that <span style="box-sizing: border-box;">it may take you 6 months–1 year from beginning to end</span> before you start seeing noticeable effects from your link building efforts.</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">As an SEO, I feel the need to reiterate: <em style="box-sizing: border-box;">SEO is an investment</em>. Yes, it’s going to take you a lot of time to get those results. But do you see how those rankings keep moving up and to the right, even after you’ve secured those links? Set your manager’s expectations that this is going to be a long process, but the money you pay now is going to pay off continually as long as you keep on top of your competition.<br /></span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif;">Good luck, and happy link building!</span></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; font-size: x-small;">To view the original article <a href="https://moz.com/blog/how-long-does-link-building-take-influence-rankings" target="_blank">Click Here</a></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.5073509 -0.12775829999998223 51.5073509 -0.12775829999998223tag:blogger.com,1999:blog-7264483209038321871.post-36444658805080607342016-05-05T15:04:00.000+01:002016-05-05T15:04:07.139+01:004 key Facebook trends e-commerce advertisers need to know<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><img alt="facebook-ecommerce-shopping-cart4-ss-1920" height="304" src="http://marketingland.com/wp-content/ml-loads/2015/10/facebook-ecommerce-shopping-cart4-ss-1920-800x450.jpg" width="540" /></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">With an increasingly <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">robust international user base</span>, and <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">more direct response-type ad products</span>available than at any point in its history, Facebook has increasingly become a <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">go-to channel</span> for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site.</span></span></div>
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<img alt="Screen-Shot-2016-02-16-at-4.49.34-PM" height="235" src="http://marketingland.com/wp-content/ml-loads/2016/04/Screen-Shot-2016-02-16-at-4.49.34-PM-800x349.png" width="540" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In this environment, marketers not only have had to keep up with creative best practices to stay ahead of an increasingly wider array of competitors, they also have needed to keep abreast of the platform’s technology changes that are designed to improve performance.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Already, companies like Wayfair (disclosure: client) <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">treat their advertising as a science</span>, looking for any and all technological advantages to make the best use of their customer data for cost-effectively driving purchases.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">My work at Nanigans involves studying performance and ad spend data across the hundreds of brands that use our advertising automation software — many of which are among the largest e-commerce advertisers, both domestically and internationally. Recently, both the data and signals from Facebook have pointed to several important trends e-commerce marketers need to take into account as they continue to shape their 2016 advertising strategy.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Facebook mobile, not desktop, now a primary channel for e-commerce</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Mobile, assuredly, is not new. What is new is the e-commerce sector’s much more vigorous spend levels on the format.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In prior years, desktop was an old gift that kept on giving to e-commerce advertisers — most noticeably in North America, where desktop penetration is relatively high. Sure, click-through rates were lower, but <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">impressions were substantially less expensive</span> (registration required), and purchase rates were slightly higher.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Yet these trends no longer hold true in <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">the first quarter of 2016</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In 2014, North American e-commerce desktop CPMs were more than double comparative mobile CPMs. In this most recent quarter, that difference has shrunk to roughly 40 percent. Meanwhile, North American mobile e-commerce CTRs are now more than 200 percent higher than desktop figures, and large advertisers are <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">seeing mobile purchase rates catch up or surpass those of desktop</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Combined with mobile-heavy international markets and the overall consumer shift to mobile, 60 percent of Facebook e-commerce ad spend was mobile-targeted in Q1 2016 — a 15-percent jump from the prior quarter.</span></span></div>
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<img alt="ecomm mobile" height="126" src="http://marketingland.com/wp-content/ml-loads/2016/04/ecomm-mobile.png" width="540" /><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">2. Dynamic product ads helping to drive increased returns</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Dynamic product ads (DPA) are arguably among the highest-profile new ad units from Facebook — allowing for <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">new use cases</span> like the retargeting of users with related products or taking a second crack at converting a user who had previously abandoned their cart on the website. These units have been a hit, particularly with retailers who deal with a variety of products, as they can automatically populate the “carousel-like” unit with personalized, available products.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">While not appropriate for every e-commerce business, advertisers that have adopted DPA have seen noticeable improvements in performance compared with their ads using website custom audience (WCA) — a legacy means of targeting specific users on Facebook.</span></span></div>
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<img alt="dpa stats" height="397" src="http://marketingland.com/wp-content/ml-loads/2016/04/dpa-stats.png" width="540" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">3. FAN expansion creates opportunity for e-commerce advertisers</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Back in January 2016, Facebook announced that its Audience Network product — which allows for Facebook native ads to be placed on a wide variety of mobile apps — was dramatically expanding to <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">access mobile Web inventory</span>.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Unlike gaming advertisers who turned on Audience Network at fairly substantial rates, e-commerce advertisers have been slower to adopt the product. This latest expansion should be an impetus for that latter group of marketers to test out Audience Network.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Outside of the obvious reach benefits, Facebook has thus far done a great job in coaxing similar, if not better, performance with these outside inventory sources, <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">as seen in our 2015 study</span> on a variety of gaming advertisers.</span></span></div>
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<img alt="FacebookAudienceNetworkNativeAds" height="258" src="http://marketingland.com/wp-content/ml-loads/2016/04/FacebookAudienceNetworkNativeAds.jpg" width="540" /></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: small;">4. Video continuing to make inroads</span></span></h2>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Much like Audience Network, direct response-focused e-commerce advertisers initially lagged behind their gaming counterparts when it came to deploying video ads on Facebook. However, with video ads helping <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">boost conversion rates and return on ad spend</span>, while also minimizing overall CPAs for e-commerce advertisers, the format is one of the fastest-growing for the vertical.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Moving forward, expect Facebook to continue to maximize its ability to deliver video inventory, both domestically and internationally. In <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; box-sizing: border-box;">Nanigans’ Q1 2016 benchmark report</span> (registration required), the share of mobile spend going to video inventory increased by double-digit percentages quarter over quarter, and Facebook itself has harped on the promise of video on many occasions.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">Not every e-commerce advertiser will necessarily need to take advantage of all of these trends. However, in the interest of always having an eye on improving performance, all e-commerce advertisers should at least look into testing new approaches.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;">In the case of Audience Network, video and DPA in particular, there is a possibility to extract a lot more value out of your existing Facebook ad budgets.</span></span></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: x-small;">To view the original article <a href="http://marketingland.com/4-key-facebook-trends-e-commerce-advertisers-need-know-2016-173896" target="_blank">Click Here</a></span></span></div>
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GMcGhttp://www.blogger.com/profile/01971004855587212239noreply@blogger.com0London, UK51.5073509 -0.1277582999999822351.5073509 -0.12775829999998223 51.5073509 -0.12775829999998223